Genius Sports has announced the launch of BetVision, a new sports betting solution that allows players to place bets from within live video on sportsbook apps.
Initially available via Caesars Sportsbook and Fanatics Sportsbook, BetVision will cover NFL games in the US in its opening weeks.
Low latency live game video streams will feature integrated betting odds and betslips. These will be accompanied by in-game betting alerts and on-screen offers during breaks in play.
Operators running BetVision will stream nationally distributed and local, regionalised live NFL games each week. Additional features and functionality will be added during the 2023 NFL season.
“BetVision is leading a new era of immersive sports experiences,” Genius Sports CEO Mark Locke said. “The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks.
“Sports fans and bettors alike increasingly demand personalise..