Betting News

AdmiralBet and Hamburger SV extend partnership

An existing partnership between Novo Interactive's AdmiralBet and German football club Hamburger SV – also known as HSV – has been extended until 30 June 2024.

AdmiralBet has been the exclusive sports betting partner of Hamburger SV since 2019.

As part of the extension, AdmiralBet will provide content to Hamburger SV’s digital channels, which will include its AdmiralBet series.

AdmiralBet branding will also be present on video and LED boards at Hamburger SV’s home stadium, Volkparkstadion.

Additionally, during the second half of the club’s season, AdmiralBet and Hamburger SV will operate the AdmiralBet numbers game, an interactive tool where fans can test their knowledge of Hamburger SV on match days and compete with friends.

“It is a great honour for us to continue to be a partner of HSV,” said Florian Hermann, director of marketing and operations at Novo Interactive. “The fans and the passion for football are our focus.

“We are underscoring this with the extension of t..

Iowa sports betting revenue rises despite handle drop in January

Sports betting revenue in Iowa increased 15.4% year-on-year in January despite consumers in the state spending less on wagering.

Revenue for the month amounted to $16.5m, an increase from $14.3m in January last year but 19.1% behind $20.4m in December 2022.

Of this total, $15.3m was generated through online sports betting, while the remaining $1.3m in revenue came from retail wagering.

Read the full story on iGB North America

Detroit casino revenue up 2.6% to $103.5m in January

Revenue at the three land-based commercial casinos in Detroit increased 2.6% year-on-year in January despite a sharp drop in sports betting revenue.

Total revenue amounted to $103.5m for the month, up from $100.9m in January 2022 but 5.8% lower than $109.9m in December last year.

Table games and slots accounted for almost all revenue during January, generating $103.4m in total, up 4.4% year-on-year.

Read the full story on iGB North America

Twain Sport enters Canada with Ontario supplier licence

Twain Sport, a new live sports vertical from Hybrid Sports League and BetGames, has been approved by the Alcohol and Gaming Commission of Ontario (AGCO) for its first Canadian licence.

The expansion will increase the brand’s international presence in Ontario’s market.

Ahead of the licence approval, Twain Sport had announced it was expanding its content selection with the launch of T-Kick, a game that offers a combination of real-life sports and esports.

Read the full story on iGB North America

FSB launches sports betting in Ontario with Fitzdares

B2B sportsbook and igaming service provider FSB has launched in the Canadian province of Ontario in partnership with long-term partner Fitzdares.

Under the arrangement, Fitzdares, which went live in the market earlier this month, is now running a sportsbook powered by FSB’s sports betting technology.

Fitzdares’ igaming offering is also being driven by FSB’s online casino aggregation product, while the bookmaker also has access to the FSB back office platform.

Read the full story on iGB North America

BetParx launches in Ohio through Memorial Tournament partnership

BetParx has launched mobile sports betting in Ohio through a partnership with a PGA Tour golf tournament, the Memorial Tournament.

Through the deal, patrons in Ohio can wager on BetParx’s sportsbook app.

In addition, for the second consecutive year, BetParx will be the exclusive mobile sports betting sponsor of the Memorial Tournament in Dublin, Ohio.

Read the full story on iGB North America

Indiana sports betting handle down year-on-year in January

Players in Indiana wagered $427.2m on sports in January, down 14.9% year-on-year, although the state still reported an increase in revenue.

Consumer spending was down from $500.1m in January last year but 1.0% up from $431.5m in December 2022.

Basketball proved the most popular sport among players with $155.6m in bets during the month, while football drew $90.6m in wagers. Parlay bets reached $124.7m and other sports $55.6m.

Read the full story on iGB North America

Delaware sports betting handle reaches $8.5m in January

Consumers in Delaware wagered $8.5m on sports during January, while igaming spend in the state reached $44.1m.

Sports handle was 1.2% higher than $8.4m in January last year and 3.7% ahead of $8.2m in December 2022.

Revenue for the month amounted to $1.6m, which was 114.7% higher year-on-year and 14.3% ahead of December.

Read the full story on iGB North America

IGT expands in Nevada via sports betting partnership with Betfred 

International Game Technology (IGT) has announced its expansion throughout the Nevada sports betting market in a new partnership with Betfred.

Through a multi-year agreement, Betfred will be utilising IGT’s PlaySports technology to support both mobile and retail sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas.

Betfred plans to launch retail betting first and introduce its mobile fixture at a later date.

This partnership marks the first IGT-powered Betfred sportsbook in the US.

“IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports.

“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities, and to establish a competitive and engaging betting..

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