Betting News

Caesars launches online sportsbook in Ohio ahead of market opening

Caesars Entertainment has announced the launch of its online sportsbook in Ohio ahead of the US state opening its regulated sports betting market in January 2023.

Ohio is due to commence legal sports wagering on 1 January and players in the state are now able to register and deposit funds with Caesars in preparation for this launch.

Consumers that sign up with Caesars ahead of January can take advantage of a special early registration offer, whereby if they deposit $20, they will receive an additional $100 worth of bet credits.

Read the full story on iGB North America

World Cup could be make-or-break for industry marketing

iGB op-ed: Many will be paying close attention to how the industry markets its products during the 2022 Fifa World Cup. Daniel O’Boyle writes that the industry’s actions during the tournament may be the difference between fuel for a further crackdown or a chance to change the tide of the debate on gambling.

Yesterday, France announced a series of new rules and recommendations on bonuses. The contents of the regulations published by regulator l’Autorité Nationale des Jeux (ANJ) are interesting for sure, but there may be more to think about beyond that.

The new rules on transparency are good, and other markets would largely benefit from requiring operators to make the terms surrounding bonuses as clear as possible.

Other rules, particularly the ban on sending bonuses to “excessive” gamblers, are clearly well-meaning but likely too vague to be implemented in the way that is hoped.

The non-binding “recommendations”, meanwhile, are hard to judge without knowing how motivated operators..

Nevada gambling revenue rises to $1.25bn in September

Gambling revenue in Nevada increased 7.8% year-on-year to $1.25bn (£1.09bn/€1.26bn) in September, while the state also reported month-on-month growth.

Revenue in September 2022 was higher than $1.16bn in the same month last year, while the total was also up 3.3% from $1.21bn in August of this year, according to the Nevada Gaming Control Board (NGCB).

Slots remained by far the main source of gambling revenue in the state, generating $858.8m in revenue for the month, an increase of 10.0% from $780.5m last year.

Multi-denomination slot machines were responsible for $448.1m of this total, while penny slots revenue amounted to $299.7m.

Revenue from table, counter and card games reached $390.8m in September, up 3.5% from $377.6m in the same month last year.

Blackjack accounted for $86.4m of this amount, while baccarat revenue stood at $80.1m and roulette revenue for the month amounted to $40.4m.

Turning to sports betting, reported as part of the table, counter and card games segment, r..

Kindred still committed to US, but won’t break even until at least 2026

Kindred chief executive Henrik Tjärnström said the operator does not expect to break even in the US states where it is currently active until 2026, but that it would nonetheless remain committed to the market.

During an earnings call following Kindred’s Q3 results, Tjärnström offered an update on Kindred’s performance in the US market. Here, he said the business hoped to break even by 2026.

“We are now live in seven states,” he said. “We’re going to reduce that to six when we leave Iowa and then increase it again to seven with Washington.

“We have been in an investment position across our state footprint and it will take some time, a few years to achieve profitability.

“We’re expecting the contribution from 2022 to be negative from 2021, but then in 2023 we’re reducing those losses and by 2026 we’ll be breakeven across our current state footprint.”

Last week, FuboTV became one of the highest-profile operators to exit the US market, highlighting the difficulty in turning a profit ..

Sportradar scores long-term NBA data deal with FanDuel

Sportradar has agreed a long-term deal to supply official data from the National Basketball Association to Flutter Entertainment-owned FanDuel Group.

The agreement will run through to the end of the 2030-31 season and cover a wide range of NBA data and supplementary betting services for FanDuel’s sportsbook platform.

FanDuel also agreed to extend its original August 2021 main data deal with Sportradar to September 2031, with Sportradar to remain as the preferred data and odds supplier to the operator.

Sportradar and FanDuel will work together to deliver improved sports betting experiences to customers, including, for the first time, using certain player tracking data to create props and support the growth of same game parlays.

FanDuel will also become the first North American operator to utilise Sportradar’s official NBA data, following the operator’s landmark partnership with the NBA announced in November 2021, under which both FanDuel and DraftKings became official betting partne..

Kindred set for strong Q4 as Netherlands “exceeds expectations” in Q3

Kindred said it is “exceeding expectations” in the Netherlands and expects rapid revenue growth in the final months of the year, after reporting its first quarter of revenue since reentering the market.

In Q3 of 2021, Kindred reported revenue of £277.8m, which was down by 6.9% year-on-year. Almost all of this revenue came from B2C operations, at £271.9m, while B2B revenue – from Relax Gaming – was £5.9m.

The decline in revenue continued to be down to the operator withdrawing from the Netherlands at the start of Q4 2021. While the operator returned to the country during the quarter, generating revenue again, the amount Kindred took in was less than before the country regulated, as was expected.

Kindred said it was “exceeding expectations” with 137,000 active Dutch customers, and brought in around £400,000 per day since launching on 11 July. Chief executive Henrik Tjärnström added that the business had around a 15% market share in the country.

“Thanks to our strong brand awareness, u..

Genius expands data partnership with Football DataCo

Genius Sports has expanded its official tracking data partnership with Football DataCo (FDC), the data rights holder for football in Great Britain.

Under the agreement, Genius will continue as the official tracking provider for FDC through its Second Spectrum technology, which is already installed at every English Premier League stadium.

Powered by computer vision and AI, Second Spectrum will also now be used to capture sub-second positional data on every player, as well as the actual ball. This data will then be made available to all partners including broadcasters.

FDC will also work with Genius to develop and exploit skeletal tracking data to create new opportunities for media partners and deliver richer fan experiences. These, Genius said, could include interactive metaverse applications.

“Technology continues to drive how data is collected, analysed and presented,” FDC general manager Adrian Ford said. “Working with Genius Sports’ Second Spectrum technology enables Football Da..

World Series of Politics: Bill Miller of the American Gaming Association

The World Series of Politics welcomes Bill Miller of the American Gaming Association as first guest.

AGA CEO Miller joins Brendan Bussmann and Brandt Iden to look back on this year’s Global Gaming Expo.

American Gaming Association, G2E and illegal gambling

Miller discusses this year’s Global Gaming Expo after almost 25,000 visitors descended on the Sands Convention Centre earlier in October. He also talks about the US gaming industry’s post-Covid recovery and the threat of the illegal market.

Read his interview, published earlier this week, with iGB for more from the AGA.

Maryland sports betting

This episode also features Maryland, where lawmakers have taken a step towards launching mobile sports betting after a fraught process. There’s a wager on the line between our hosts on this one, just to up the stakes further.

Brendan also discusses the state of play for Macau casinos, where recovery has been hindered by China’s zero Covid policy.

And there’s even more intrigue aroun..

Catering to the next generation

Tom Waterhouse’s latest betting investment column examines social betting, which he sees as a key way to engage younger audiences.

As discussed in our January 2022 newsletter, wagering apps have maintained a consistent information architecture for decades, typically structuring their layout by featuring promotions at the top, then providing some high level navigation to the most popular sports and major racing codes.

We have a particular focus on companies that are revolutionising this traditional user interface and the broader user experience. In January, we discussed Voxbet, a voice and text to bet business, which bettors can use directly through Viber, Telegram and other popular messaging services, thus circumventing the need to bet through a bookmaker’s website/app.

Social betting

Another way that bookmakers can appeal to a younger, digital-native generation of bettors is by promoting the social aspect of betting.

Bettors have always discussed their top picks with their frien..

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