Betting News – Page 179

September 2, 2022

Betr launches micro-betting app

Betr has launched its micro-betting focused app on a free-to-play basis across the US ahead of it obtaining licences and regulatory approval.

Betr was founded by Joey Levy, who was also the founder of Simplebet, and social media personality Jake Paul, who is the business’ president. Its app is focused on enabling users to predict the outcomes of every moment of every sporting event, including all pitches and at-bats in Major League Baseball games and every play and drive of all National Football League fixtures.

Betr officially launched last month, having raised $50m in funding.

The app is available nationwide initially for social play, with users able to wager coins which can be redeemed for real prizes. Having recently applied for a licence in Ohio, Betr added that real money betting will be available over the coming months.

“We are thrilled to announce the launch of the Betr app today,” said Joey Levy, founder and chief executive of Betr.

“We view this free-to-play experience a..

September 2, 2022

BetMGM marks Kansas launch with Chiefs deal

BetMGM has marked its entry into the Kansas sports betting market by partnering with the Kansas City Chiefs.

The state’s sports betting market went live on 1 September, with six operators having been licensed to offer their services.

BetMGM debuted in its 24th market across North America, and also announced its partnership with the National Football League’s (NFL) Chiefs ahead of the new season.

To read the full article, visit iGB North America.

September 2, 2022

Simon Hammon’s lessons from a lifetime in slots: The present

Simon Hammon, recently named chief executive of Relax Gaming, insists he’s not a typical “product guy”. But the games released under his watch, like Starburst during his time at NetEnt, have had a massive impact on the industry. In the second part of a three-part interview, Hammon offers advice for businesses in the crowded slots space of today.

Simon Hammon’s success at NetEnt ultimately took him to Relax Gaming. In part one of this series, Hammon outlined how the move might have looked to some like a “step down”.

But since joining, the business has been growing strongly. For the second quarter of 2022, revenue was up 20% quarter-on-quarter to £5.2m, with six new titles rolled out and the Dream Drop jackpot feature going live.

Its partner base expanded to 15 new operators in that same period, while 132 studios were integrated into its RGS, while its reach extended to Italy and Spain, with a licence for Ontario setting it up for entry to North America.

That business-minded view has..

September 2, 2022

Brazilian operators risk being punished for government inaction

iGB op-ed: Daniel O’Boyle argues that Brazil’s latest crackdown on sponsorship punishes operators that believed they had a clear pathway to launching before the winter.

Five matches into the season, the Premier League – and European club football in general – is well and truly back.

But the big moment of anticipation in the football world this year is still to come, when those domestic leagues will, of course, stop this winter, for the 2022 Fifa World Cup.

However excited those in Europe may be, surely no nation can match Brazil in its enthusiasm for the World Cup.

So naturally, the event has long been the circled date on the calendar for the launch of regulated sports betting in Brazil.

Operators had surely hoped that the months in the build-up to the event would be a time to prepare to get their licensed operations up and running, putting the finishing touches in place to take bets on the World Cup.

But instead, it might be close to the exact opposite.

With the opening match n..

September 1, 2022

Betfred USA Sports goes live in Washington

Betfred USA Sports has opened its sportsbook at the Silver Reef Casino Resort in Washington.

The sportsbook facility, which will occupy the space formerly occupied by a bar, will include multiple high resolution video walls, sportsbook seating, multiple betting stations and self-serve kiosks alongside food and beverage.

Silver Reef Casino Resort, which is operated by the Lummi Nation, is located between Seattle and Vancouver. It features more than 1,000 slots, 206 hotel rooms and an 18-hole championship golf course.

To read the full article, visit iGB North America.

August 31, 2022

BlueBet set for US debut after marketing spend drives growth

BlueBet said investment in marketing and technology and a successful US entry strategy were key as it exceeded financial targets during the year to 30 June 2022.

The mobile-first online wagering services provider, which listed on Australia’s ASX in July 2021, posted turnover of AUS$511.9m during the financial year, which was up 48.5% on the previous 12 months.

It cited a strong performance in its Australian business, with active customers, turnover, net win and gross profit all increasing significantly as it grows market share. It also now has market access in four US states through its ‘capital lite’ US entry strategy, and has this week announced the debut of its ClutchBet B2C brand in the Iowa market.

It noted high return on marketing investment demonstrated by growing brand recognition and

annual customer value to cost to acquire a first time depositor ratio of 2.7x. It had 53,000 active customers by the end of the financial year, some 64.2% more than 12 months previously.

Blue..

August 31, 2022

Licensed sportsbooks prepare for Kansas launch

North American gambling giant DraftKings has confirmed it will launch in Kansas tomorrow (1 Sep) – the opening day of legal sportsbook operations in the US state.

DraftKings is among the six sportsbook operators that have already obtained licenses in the state through partnerships with existing brick-and-mortar gaming facilities.

The six licensed operators – Barstool Sports, BetMGM, Caesars, DraftKings, FanDuel and PointsBet – can offer sports betting from 1 September with mobile betting allowed from 8 September.

To read the full article, visit iGB North America.

August 31, 2022

Altenar obtains Ontario supplier licence

Software provider Altenar is to make its North American debut after obtaining a licence to operate in the Canadian province of Ontario.

Altenar, which is already licensed in 14 markets, including the UK and Malta, has been granted a gaming related supplier licence for its sportsbook technology by the Alcohol and Gaming Commission of Ontario (AGCO).

The business said its Canadian offering will include the Canadian Football League (CFL) as well as major US sports and esports.

To view the full article, visit iGB North America.

August 26, 2022

BetMakers CEO optimistic as revenue rockets after Sportech acquisition

BetMakers chief executive Todd Buckingham said the business is now “unquestionably robust and independent of any single contract or strategy”, following rapid revenue growth in 2021-22, aided by the acquisition of Sportech’s global tote arm.

The business brought in AU$91.7m in revenue during the year ended 30 June, though its losses also increased following the deal.

Global betting services – which previously made up the vast majority of BetMakers’ revenue – brought in AU$19.5m, up by 179.3%.

However, with acquisition-driven growth in other segments, it was no longer the leading revenue generator for the business.
Instead, the global tote arm – acquired from Sportech last year – was the new leader. Tote revenue was AU$46.9m, up from just AU$1.7m a year earlier as the acquisition closed in the final weeks of 2020-21.

The BetMakers global racing network brought in AU$4.1m, up by 28%.

Costs of goods sold also increased, but more slowly, from AU$9.3m to AU$25.4m, resulting in a gross..