Betting News

Genius Sports extends Football DataCo deal, adds new in-play markets

Genius Sports has extended its exclusive live betting data partnership with UK football rights holder Football DataCo to 2029, in a deal that will provide Genius with new pre-game and in-play player markets from the 2025-26 season.
Football DataCo covers the English Football League (EFL), containing the Championship, League One and League Two, as well as all leagues overseen by the Scottish Professional Football League (SPFL), including the Scottish Premiership.

In its renewed deal, Genius Sports will provide its sportsbook partners with data on number of shots on target, assists and pass completions, to bolster their in-play betting offerings.

Genius Sports has been Football DataCo’s official data partner since 2019 and has distributed live data for over 4,000 games per season since.

Genius develops deeper ties with football infrastructure
It has also expanded its technology partnership with the Premier League and EFL, through which it provides both Premier League and EFL Champions..

Brazil gambling regulation complete as government publishes final ordinances

With less than five months until the anticipated launch date of the legal betting market in Brazil, the final gambling regulations have been outlined in ordinances published by the ministry of finance’s Secretariat of Prizes and Bets (SPA).
The four-phase regulatory rollout set out in April is now complete and the launch of legal gambling in Brazil is on track for 1 January 2025.

Jump to:

Online games

Monitoring and inspection

Money allocated to the state

Responsible gambling, including a ban on influencer advertising

Sanctions for non-compliance

Operators have been submitting their applications for licences, with the total number of requests now at six after NSX Group’s Betnacional filed its application on Thursday (1 August) with less than three weeks to go until the 90-day initial window of preference closes.

Operators who apply before 20 August will have their applications prioritised by the SPA and ensure they are processed by the expected launch date of the market.

Those..

After rolling out proposed winners’ tax, DraftKings projects $1bn in 2025 profits, fails to meet estimates

DraftKings founder Jason Robins has so much confidence in his company's product, that he is willing to risk driving customers away by charging them for winning in some states. During the company's second-quarter earnings call on Friday (2 August) he doubled down on that belief.
On Thursday (1 August) DraftKings announced that, beginning 1 January 2025, it will charge a surcharge on winnings on customers in high-tax (more than 20%) legal gaming states. A day later, the company announced that it expects between $900m-$1bn (£781m/€917m) in EBITDA in fiscal year 2025, which began 1 July.

The new fee, Robins explained in the call, is a sort of insurance, which he calls a “nominal” fee to bettors.

“It makes a huge difference to our ability to make a reasonable margin,” he told investors on Friday. “And more importantly [it will help us] to compete with the illegal market that pays no taxes and can invest 100% of revenue into their products.”

Robins banking on consumers to “ulti..

Sporttrade, Plannatech awarded Arizona event wagering licences

On Friday (2 August) the Arizona Department of Gaming (ADoG) awarded two tribal-tethered event wagering licences. Sporttrade, currently live in Iowa, New Jersey and Colorado, and UK-based Plannatech are now approved to offer digital betting.
Both companies will be tethered to tribes. Sporttrade will partner with the Quechan Indian tribe of the Fort Yuma Indian reservation and Plannatech will partner with San Carlos Apache Tribal Gaming Enterprise.

The Quechan tribe was formerly partnered with Unibet, which exited the state earlier this year. The San Carlos Apache were partnered with WynnBet, which is unwinding its platform across the country.

Sporttrade offers exchange wagering in New Jersey and has technology that allows an experience similar to playing the stock market. But the company has struggled to convince other regulators to allow this type of betting. It is live in Colorado and Iowa as a traditional sportsbook.

It is not apparent that Arizona allows exchange wagering.
..

Mizuhara bookie Mathew Bowyer charged in illegal California wagering ring, set to plead guilty

Mathew Bowyer, an illegal bookmaker with deep connections to Las Vegas’ gambling scene, is set to plead guilty in a high-profile betting case involving a former interpreter for Major League Baseball superstar Shohei Ohtani.
Bowyer is charged with multiple counts of illegal gambling activities. Among these charges are running an unlicensed sportsbook, filing a false tax return and money laundering. According to a US department of justice notice, federal prosecutors have outlined a case demonstrating that Bowyer facilitated and profited from a large-scale illegal sports betting ring, which implicated various figures in the sports world.

The illegal southern California wagering ring involved high-profile clients, including athletes and executives.

Most notable among those figures was Ohtani’s former interpreter, Ippei Mizuhara. He pleaded guilty in June to bank fraud and filing a false tax return. He has to return to court in October for sentencing.

If convicted, Bowyer could face up ..

Bettors, analysts say “no thanks” to DraftKings’ surcharge idea

US sports betting operators have long been grappling with ways to navigate increasingly high tax rates. But DraftKings' new idea isn't sitting well with bettors or analysts.
DraftKings spurred debated among the wagering community on Thursday (1 August) when it announced plans to implement a gaming surcharge for players in high tax states.

In its Q2 business update, the company said it has “plan to address high tax states”. That is to “roll out a gaming tax surcharge” starting 1 January 2025. This will be applied to winning bets “in any state with a tax rate above 20% that has multiple sports betting operators”. Those criteria currently apply to New York, Illinois, Vermont and Pennsylvania.

New York’s tax rate is 51%, Pennsylvania is 36% and Vermont is 20%. Illinois recently implemented a sliding scale that caps out at 40% for the highest-earning operators. The bottom of the scale is 20%.

DraftKings asserted the surcharge will be “fairly nominal to the customer”. The only ..

State of the Union: Olympics betting, Texas legalisation talk, Ontario’s latest idea

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
Here’s where Olympic betting is highest in US
According to a Forbes report, bettors in Maine, Massachusetts, New York, North Carolina and Pennsylvania have a high interest in betting on the Olympics. Why? Per the story, a heavy interest in basketball – particularly the Celtics in Maine and Massachusetts and college basketball in North Carolina – is one driver.

Another is the number of athletes representing a state in Paris. Of the 592 athletes representing the US at the Olympics, which runs through 11 August, 143 are from California. The state with the next highest is Florida with 50, followed by Texas with 43. Of the three states, only Florida has legal sports betting. There are 31 athletes from New York competing and 20 from Pennsylvania.

Bettors in Massachusetts can bet on the Olympics, but not on judged..

Virginia betting revenue up year-on-year to $40.5m in June

Adjusted gross revenue (AGR) from sports betting in Virginia increased 53.4% to $40.5m (£31.8m/€37.4m) in June, driven by a 27.6% increase in handle.
Monthly sports betting data is published by the Virginia Lottery.

Almost all AGR ($40.2m) came from online wagering. Just $230,230 came from retail wagering at land-based casinos.

AGR is calculated by subtracting player winnings, bonuses and promotions and certain other deductions from total monthly player wagers. Bettors won a total of $370m. Betr is now the only operator in Virginia that can claim promotional deductions. According to the report, $11,000 in promos and bonuses were deducted.

Virginia players bet $415.4m in overall handle, marking an increase of 27.6% on the $325.5m last June. The hold for Virginia mobile operators was 10.95%. June was the third consecutive month that Virginia operators reported double-digit hold.

Online bets accounted for 99.4% of the handle at $413m, while $2.4m was spent through retail sportsbook ..

Waterhouse VC: The rise and rise of Bet365

How has Bet365 maintained a consistent top position in online gambling? Tom Waterhouse reviews its tactics for success.
Becoming the dominant force early in an industry can lead to significant competitive advantages, brand recognition, and customer loyalty. Amazon in ecommerce and Coca-Cola in soft drinks, are examples where early and effective market entry cemented dominant lasting positions. Dominance is maintained through established distribution, economies of scale and a sticky customer base.

In gambling, aside from countries where a pari-mutuel (tote) operator has a monopoly on betting, there is a variety of choice. For example, in Australia, there are around 100 wagering operators and in the UK there are 175 online operators. Before the internet, bookmakers would typically earn and retain market share through physical high street betting shops, which gave the industry a natural barrier to entry.

In the UK, Ladbrokes and William Hill emerged as the initial market leaders among a..

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