Louisiana players wagered $356.5m (£282.1m/€325.8m) on sports during November, a new monthly record for the Pelican State.
The November handle surpassed the existing record high of $308.6m set in October 2022 by 15.5%. It was also 32.7% up from $268.6m in Louisiana in November last year.
Consumers spent $322.9m betting online during November and a further $33.5m at retail sportsbooks.
Revenue falls some way short of Louisiana record
![Louisiana](https://igamingbusiness.com/wp-content/uploads/2023/12/pexels-nick-haynes-10490805-scaled.jpg)
While spending was higher, this was not reflected in the state’s monthly revenue figure. For November, revenue from online and retail wagering amounted to $19.4m.
This was significantly better than last year’s loss of $25.6m in Louisiana. The November 2022 loss was due to US businessman Jim “Mattress Mack” McIngvale winning several large bets on Major League Baseball’s World Series.
November’s revenue total was also 55.2% behind the October 2023 record of $43.3m.
Breaking down revenue performance, online betting generated $18.1m and retail $1.3m. It was also noted that $9.8m worth of promotions was deducted from the online total, as well as $13,962 from the retail figure.
Football was the sport of choice for online betting in Louisiana, generating $4.5m in revenue in November. As for retail, basketball led the way with revenue of $484,614.
Year-to-date handle exceeds $1.00bn
Looking at year-to-date performance, total sports betting spend in the five months to the end of November was $1.23bn. This includes $1.11bn in online wagering and $124.5m from retail.
As for revenue, the total amount generated in the five-month period was $138.3m. Of this, $124.1m came from online betting and $14.2m retail.