AGA – Bookielink

August 28, 2024

AGA survey: US responsible gambling efforts improving, especially for sports betting

Ahead of September's Responsible Gaming Education Month initiative, the American Gaming Association (AGA) on Wednesday (28 August) released new research showing that RG efforts are improving in the US, for both land-based casinos and sports betting.
The survey, conducted online by Kantar between 31 July and 9 August, featured responses from 2,000 nationwide voters. Its results, the AGA said, highlighted several positive developments with regards to consumer trust with the casino and sports betting industries.

Overall, 75% of respondents said that gaming “behaves responsibly in the communities where it operates”. With sports betting specifically, 90% of respondents felt it was an acceptable form of entertainment and 75% support having legal sports betting in their state of residence. Sports betting is currently legal in 38 states plus Washington, DC. No new markets have legalised wagering so far this year.

The main theme of the AGA survey was responsible gambling – 65% of over..

August 16, 2024

Casino expansions lift US Q2 GGR

US gross gaming revenue (GGR) increased by 8.9% year-on-year to $17.63bn (£13.66bn/€16.04bn) in the second quarter of 2024.
The American Gaming Association (AGA) stated that casino expansions in states such as Illinois, Nebraska and Virginia drove the increase. This led to traditional casino GGR improving by 1.8% to $12.49bn.

However, there were also sharp rises in sports betting and igaming GGR.

Sports betting GGR rocketed by 35.3% year-on-year to $3.16bn in Q2, while igaming GGR increased by 25.2% to $1.97bn.

Q2 record
In total, it was the 14th consecutive quarter of year-on-year growth and the highest-grossing Q2 revenue performance on record. However, the total figure was slightly below the quarterly commercial gaming revenue record of $17.7bn registered in Q1.

Over the first six months of the year, total GGR was up 7.7% to $35.48bn. Traditional casino GGR was up 1.1% to $24.83bn, while sports betting GGR improved by 28.7% to $6.67bn and igaming GGR rose by 25.6% to $3.95bn.

Q..

August 16, 2024

Casino expansions lift US Q2 GGR

US gross gaming revenue (GGR) increased by 8.9% year-on-year to $17.63bn (£13.66bn/€16.04bn) in the second quarter of 2024.
The American Gaming Association (AGA) stated that casino expansions in states such as Illinois, Nebraska and Virginia drove the increase. This led to traditional casino GGR improving by 1.8% to $12.49bn.

However, there were also sharp rises in sports betting and igaming GGR.

Sports betting GGR rocketed by 35.3% year-on-year to $3.16bn in Q2, while igaming GGR increased by 25.2% to $1.97bn.

Q2 record
In total, it was the 14th consecutive quarter of year-on-year growth and the highest-grossing Q2 revenue performance on record. However, the total figure was slightly below the quarterly commercial gaming revenue record of $17.7bn registered in Q1.

Over the first six months of the year, total GGR was up 7.7% to $35.48bn. Traditional casino GGR was up 1.1% to $24.83bn, while sports betting GGR improved by 28.7% to $6.67bn and igaming GGR rose by 25.6% to $3.95bn.

Q..

July 22, 2024

Student athletes face new wave of harassment – how is the NCAA and the betting industry addressing the issue?

The National Collegiate Athletic Association (NCAA) and the National Council of Legislators from Gaming States (NCLGS) are working together to afford collegiate athletes safety in the new world of sports betting.
Dangers for student athletes range from integrity to the illegal betting market, to physical danger to athletes from bettors who lose individual player prop bets said panelists on Friday (19 July) at the NCLGS summer meeting in Pittsburgh.

The NCAA and NCLGS are banding together for a solution, said Clint Hangebrauck, the NCAA’s managing director of enterprise risk management. The two entities have formed a special committee on education to create draft legislation that can address protecting student athletes.

“We have drafted a model legislative framework that starts with really enforcing the unregulated market,” Hangebrauck said. He went on to say that the current situation presents a “clear and present danger to the safety and well-being of our student athletes”.

Wayne ..

May 16, 2024

AGA reports record quarterly US revenue with 13th straight quarter of growth

The American Gaming Association (AGA) reported a quarterly commercial gaming revenue record of $17.7bn (£14bn/€16.3bn) in the US for Q1.

March marked the 13th consecutive quarter of growth in US gaming revenue, according to the AGA’s Commercial Gaming Revenue Tracker. The tracker provides state-by-state and cumulative insights into the US industry’s performance, utilising state revenue reports.

Revenue in March alone was $6.1bn, the US industry’s second highest grossing month ever.

Q1 saw 11 states set new quarterly revenue records for gaming. These included New York and Pennsylvania, two of the US’ largest commercial gaming markets.

A record $14.7bn was paid to state and local governments in tax contributions deriving from direct gaming tax revenue across 2023. This was up 9.7% from 2022 and doesn’t include further contributions in income, sales or other taxes.

AGA president and chief executive Bill Miller believes 2024 will prove a crucial year for the US market.

“While gaming’..

May 3, 2024

US TV sports betting ads down by a third from 2021

A Nielsen study on sports betting advertising commissioned by the American Gaming Association (AGA) has found that the volume of TV sports betting ads has declined by 33.3% since 2021.

The study looked at sports betting advertising trends from 2013 to 2023. The AGA noted that TV represents the largest category for sport betting advertisers.

Explaining the decrease in sports betting ad volume, the report posited that a change in localised marketing – as more states legalise sports betting – may be the culprit.

“Advertising by legal sportsbooks plays an important role in informing consumers about legitimate betting operators and in migrating those consumers to safe betting options,” said the AGA. “As sports betting has expanded into new states, legal operators often launch advertising campaigns to raise awareness of legal sportsbooks and capture market share. Over time, those markets mature and the level of advertising declines.”

Sports betting TV advertising units also declined 11% ..

October 17, 2023

G2E 2023: Like Covid never happened

The dog days of the pandemic feel long in the past and the gaming industry was in a bullish mood at G2E 2023, Buck Wargo writes. Despite potential economic headwinds, international expansion and high hopes for igaming mean many left Las Vegas with the sense the industry is in good health.

It was like the pandemic never happened.

The Global Gaming Expo returned to Las Vegas last week, upbeat and optimistic about igaming’s future.

The industry faces headwinds in the coming months from the US economy and a potential Culinary Union strike in Las Vegas, but attendees at the show remained positive.

G2E attracted more than 25,000 people over its four days, just shy of 2019’s record 27,000 turnout. Attendance continued to bounce back after 2020’s cancelled event and a 2021 edition that drew only 13,000 delegates.

A greater return of international visitors and exhibitors – more than 125 countries were represented – helped boost attendance numbers. There were 368 exhibitors, up from 350 a y..

July 25, 2023

Gaming revenue growth continues to decelerate in US

Commercial gaming revenue growth slowed for a fourth consecutive month in May, according to the American Gaming Association (AGA).

Total gross gaming revenue (GGR) in the US increased year-on-year in May by 6.4% to $5.49bn (£4.28bn/€4.97bn). Over the first five months of 2023, total GGR is up by 12.4% at $27.59bn.

However, the AGA’s Commercial Gaming Revenue Tracker revealed that growth has slowed steadily since a year-on-year increase of over 20% was registered in January 2023.

Read the full story on iGB North America

November 15, 2022

AGA: 20.5 million Americans will wager combined $1.8bn on World Cup

A survey commissioned by the American Gaming Association (AGA) has found that 8.0% of American adults – equating to 20.5 million people – plan on betting a total of $1.8bn (£1.51bn/€1.57bn) on this year’s Fifa World Cup.

The World Cup is set to take place in Qatar and will begin on 20 November.

The survey was conducted by market research company Morning Consult between 3-5 November. A national sample of 2,213 adults took part.

Read the full story on iGB North America

September 8, 2022

AGA expects record 46.6 million Americans to bet on NFL 2022 season

A record 46.6 million American adults are expected to wager on the 2022 NFL season, up 3% on the previous year, according to new research by the American Gaming Association (AGA).

Based on a survey of 2,210 Americans, the AGA forecasted that 18% of the entire US adult population will place at least one bet on the upcoming season, which kicks off on 10 September.

Of those planning to wager, 23 million will bet online, up 18% on the 2021 season, while 10.6 million will place a wager in-person at a retail sportsbook, an increase of 2% on the previous season.

The AGA also noted that as legalisation continues to spread, just 13% of bettors said they will use a bookie, down 2% year-on-year, though bookie usage in states without legalised sports betting will be 50% higher.

“The sustained interest in NFL wagering reflects the growth and continued maturation of legal sports betting across the country,” AGA president and chief executive Bill Miller said. “Consumers clearly want legal sports ..

July 14, 2022

May was second-best month ever for US commercial gaming

The American Gaming Association (AGA) has reported that US commercial gaming revenue came to $5.03bn (£4.25bn/€5.02bn) in May, the second highest month in industry history.

This was a rise of 7.9% from May 2021, in the earlier stages of recovery from the Covid-19 pandemic.

Slots continued to generate the most gross gaming revenue (GGR) overall, at $2.94bn, down just 0.1% year-on-year.

GGR from table games amounted to $873.9m, a rise of 10.5% year-on-year, while sports betting revenue came to $487.5m- up significantly by 78.2%.

Online gaming revenue also grew, by 30.9% to $406.4m.

For the year to date, total GGR is $24.39bn, up 20.6% from the same period in 2021.

Slots revenue for the year so far increased by 11% to $14.08bn and table games revenue grew by 38.2% to $4.05bn.

Sports betting revenue for the year to date jumped by 73.5% to $2.64bn. Online gaming GGR also grew significantly to $2.03bn, up by 45.6%.

The AGA also noted that March, April and May have been the three mos..

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