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August 2, 2024

State of the Union: Olympics betting, Texas legalisation talk, Ontario’s latest idea

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
Here’s where Olympic betting is highest in US
According to a Forbes report, bettors in Maine, Massachusetts, New York, North Carolina and Pennsylvania have a high interest in betting on the Olympics. Why? Per the story, a heavy interest in basketball – particularly the Celtics in Maine and Massachusetts and college basketball in North Carolina – is one driver.

Another is the number of athletes representing a state in Paris. Of the 592 athletes representing the US at the Olympics, which runs through 11 August, 143 are from California. The state with the next highest is Florida with 50, followed by Texas with 43. Of the three states, only Florida has legal sports betting. There are 31 athletes from New York competing and 20 from Pennsylvania.

Bettors in Massachusetts can bet on the Olympics, but not on judged..

July 2, 2024

Bally Bet now live in Bay State

Bally Bet launched in its seventh state on Tuesday (2 July). The operator joins six other national sports betting platforms in Massachusetts.

Seven seems to be the lucky number for the launch – not only did Bally Bet launch in its seventh state, it is the seventh live operator in Massachusetts. The state at one point had eight platforms live, but Betr and WynnBet exited the market earlier this year. That left BetMGM, Caesars Sportsbook, DraftKings, ESPN Bet, Fanatics Sportsbook and FanDuel.

Under Massachusetts law, there can be a maximum of 17 platforms. Operators can partner with existing casinos or horse racetracks, or apply for a stand-alone mobile licence. BetMGM (MGM Springfield) and ESPN Bet (Plainridge Park) are tethered to casinos. WynnBet was tethered to Encore Boston Harbor, but that licence is no longer in use since WynnBet shuttered.

Bally Bet was among the first group of digital wagering platforms to be licensed in Massachusetts. The company decided not participate i..

July 1, 2024

Bally Bet to launch 2 July in Massachusetts; VSC goes live in Maryland

On Monday (1 July) the Massachusetts Gaming Commission announced that Bally Bet has plans to launch Tuesday (2 July). The commission approved Bally's application for its operations certificate, clearing the way for that launch.

The MGC revealed that Bally Bet plans to launch at 11am local time on Tuesday.

Bally Bet has had its temporary licence for about 18 months and is the last of the operators approved for a 2023 launch to do so. After Betr and WynnBet exited Massachusetts earlier this year, Bally Bet will provide a seventh betting option for those in the state.

Bally Bet opted to sit out the universal launch on 10 March 2023 and renewed its temporary licence earlier this year at a cost of $1m.

“Congratulations to Bally’s, thank you for being another legal operator in the market,” MGC chairman Jordan Maynard said. The commission unanimously agreed to issue Bally’s Interactive with its operations certificate.

Bally Bet will join BetMGM, Caesars Spo..

June 21, 2024

Maryland: Betfred to exit, Bally’s and VSC to enter wagering market

Digital wagering operator Betfred Sportsbook revealed that it will be exiting the state of Maryland at Thursday's (20 June) Maryland State Lottery & Gaming Control Agency meeting.

Betfred’s US business, partnered with Long Shot’s (off track betting) OTB in Frederick, has struggled to gain traction and will shutter its retail and digital sportsbooks over the summer. Betfred will close its brick-and-mortar location on 30 June and take down its digital platform on July.

Maryland’s wagering law allows for more than 15 “Class B” licences, which are for OTBs, bingo halls and similar businesses. The idea was to spread the opportunity to participate in sports betting beyond the professional sports teams and casinos.

Long Shot’s was vocal during the legislative process, which also included using what lawmakers called a “lens of inclusion”. This was designed to help small businesses and women- and minority-owned businesses to enter the market.

Maryland Lottery & Gaming director John ..

March 14, 2024

Bally’s planning late Q2 sports betting launch in Massachusetts

Bruce Band, the Massachusetts Gaming Commission (MGC)'s director of sports betting, told the MGC on Thursday that Bally’s has plans to launch its Bally Bet platform by the end of Q2.

While Massachusetts consumers have lost two digital sports betting options in the last month, thanks to Bally’s entrance, customers could gain one more choice by the end of June 2024.

Bally’s was initially licensed in Massachusetts in 2023. However it did not launch last year, leading to the company renewing its $1m licence in January 2024. BetMGM, Caesars Sportsbook, DraftKings, ESPN Bet, Fanatics Sportsbook and FanDuel are currently live in Massachusetts, while Betr and WynnBet recently shut down their platforms.

On 5 March, Bally’s launched its igaming platform in Rhode Island, where it already has a monopoly on digital sports betting. That launch is significant as the company told the MGC last year that it would prioritise Rhode Island before turning its attention to the Bay State.

Bally’s ..

August 30, 2023

Bally Bet relaunches Kambi-powered app in Ohio

Bally Bet has launched its new platform in Ohio some two months after temporarily ceasing online betting operations across most of its US markets.

Bally’s Corporation’s sports betting division announced earlier this year that it would be relaunching its app. After shuttering its Bet.Works-developed app, the new platform has been created with Kambi Group and White Hat Gaming.

The new app has debuted in Ohio, where Bally Bet has a licence through its partnership with the NFL’s Cleveland Browns. It withdrew from five states in June ahead of the relaunch, only remaining operational in Arizona.

Bally Bet announced on its website that the new app is now live in Ohio. It will be rolled out in further US states in the coming months, according to partner White Hat Gaming.

“With extensive coverage of all major sports, near-endless wagering options, and features made to heighten the experience, our mobile sportsbook app is poised to deliver unmatched sports betting thrills,” Bally Bet said.

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Tag: Bally Bet