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LatAm Q3 results round-up: Brazil betting launch dominates discussions

With the majority of the gambling industry having published their Q3 results, iGB looks at how operators fared in the region and their plans for the future there.

Brazil will launch its legal betting market on 1 January 2025 and one operator that is hoping to make a real dent in the market is the giant Flutter Entertainment.

Back in September, Flutter announced it had agreed to acquire an initial 56% stake in NSX Group, which operates the Brazil-facing Betnacional brand. The deal is worth $350 million (£266.5 million/€316.0 million).

For the nine months ending 30 September, Flutter reported year-on-year revenue growth in Brazil of 4%. In its earnings call following the Q3 results release, CFO Rob Coldrake spoke of the operator’s excitement for the market opening.

“We’re very confident about our approach in Brazil,” Coldrake told reporters. “We’ve grown with our brands that we’ve got there already. We’re very excited about the NSX acquisition.”

The NSX acquisition will create a new..

November 15, 2024

Here are the sports betting platforms that already have Missouri market access

Those in Missouri will finally get a chance to bet on sports after voters approved a legal digital and retail sports betting initiative on 5 November. And every major operator already has some sort of existing relationship with a casino or professional sports team in the state.

Missouri’s new law requires that sports betting go live by 1 December 2025. Given that the state has an existing casino industry, it could launch sooner. And Jan Zimmerman, chair of the Missouri Gaming Commission (MGC) says the rules promulgation process has already started.

“Our folks are writing the rules and regulations as we speak,” Zimmeran told KFVS 12 on 12 November.

Zimmerman didn’t reveal a projected launch date or when rules might be available for review. But the MGC meets at the end of each month, usually around the 25th. The agenda and date for the November meeting are not posted yet. Once the process starts, it’s likely that the commission will first approve an application and open that process…

October 23, 2024

BetMGM launches in Sweden as European expansion continues

LeoVegas has launched its BetMGM brand in Sweden, marking its third market launch outside North America.

BetMGM joins sister brands LeoVegas, GoGoCasino and the sports betting brand nya expekt in LeoVegas’ home market of Sweden.

The brand was initially developed for the US market via a joint venture between MGM Resorts and Entain. MGM snapped up LeoVegas in a $604 million deal in 2022 and subsequently bought Tipico’s US betting platform in June to support its entry into Brazil and bring LeoVegas’ sports betting tech in house.

LeoVegas CEO and founder Gustaf Hagman told iGB in September 2023 that MGM’s intention was to grow internationally in the digital space, with LeoVegas as the powerhouse.

Setting BetMGM live in the UK was its first point of call in September last year. This was followed by the Netherlands in April as the operator sought to replicate its initial success in the UK market elsewhere in Europe.

What BetMGM products are available in Sweden?

The same offering w..

October 2, 2024

More BetMGM betting violations revealed in Massachusetts

An external audit commissioned by BetMGM in Massachusetts revealed multiple potential violations of state wagering regulations. The Massachusetts Gaming Commission (MGC) decided on Wednesday (2 October) to handle the newly found violations and two existing ones in a single adjudicatory hearing.
After BetMGM allowed banned prop bets on college football games and professional soccer matches, the operator hired Gaming Laboratories International (GLI) to audit its books. That company found additional potential “non-compliant” bets, including:

Forty-one more college-player props on college football;
Thirteen college-player props on college basketball;
Twelve college-player props on two women’s Elite Eight college basketball games on 1 April 2024; and
One hundred-and-six bets placed between 8 June 2024 and 17 June 2024 on Glory Kickboxing events.

College-player prop bets are prohibited in Massachusetts. And Glory Kickboxing is not an approved betting market. MGC staff revealed the add..

September 3, 2024

Quickness, convenience key themes as US wagering platforms roll out upgrades for start of football season

Whether it's the ability to place a parlay bet faster or from anywhere on a site, US digital sportsbook platforms from Betr to ESPN Bet have new looks and improved user interfaces as the most lucrative season of the year is set to begin.
The NFL season kicks off on Thursday (5 September) when the Baltimore Ravens play at the defending Super Bowl champion Kansas City Chiefs. The first full Sunday of games is 8 September. College football season had its first full Saturday of games on 31 August.

The SEC on ABC debuted with three games and average viewership of 7.6 million. The triple-header was the second-highest rated college football kickoff Saturday in ABC history, according to AwfulAnnouncing. And Sunday’s USC-LSU game drew 9.2 million viewers, including 11.1 million at the peak.

Football season in the US is a key period for customer acquisition. Sportsbooks are running myriad promotions to draw new customers but, in addition, many are offering new features to keep customers..

August 23, 2024

State of the Union: CFB injury reporting, bye-bye Bovada (again), banned bets in Colorado

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
MAC to require football injury reports
The Mid-American Conference (MAC) earlier this week became the second US college football conference to require injury reporting, the Associated Press reported on Thursday (22 August). The Big Ten was the first in 2023 and the SEC is considering the mandate.

BREAKING 🚨
The SEC continues to advance its player injury/availability reporting policy, but it has not yet been finalized, an SEC spokesperson says.
“The policy has been updated and is subject to further review. We will announce a final decision when it is complete.”
This… pic.twitter.com/y4aDvgPClj
— College Football Headlines (@CFBHeadlines) August 21, 2024

MAC teams will be required to provide an injury report three hours before kickoff. Reports will be available via the conference’s website and X social-media p..

August 15, 2024

MGM enters joint venture with Grupo Globo to launch BetMGM in Brazil

MGM has established a joint venture with media giant Grupo Globo to enter the licensed betting market in Brazil. The offering will use BetMGM’s branding and LeoVegas’ betting and gaming technology.
The venture will leverage Grupo Globo’s consumer network of approximately 70 million daily users across tv, digital, radio and print media. It is the largest media group in Latin America.

Once its licence is approved, the JV will launch in 2025 with its headquarters in Sao Paulo.

In a statement, BetMGM said the venture would maintain exclusive rights to all of MGM Resorts’ iconic brands and will count on the customer bases of both companies to establish a widely known betting offering.

MGM CEO Bill Hornbuckle said the JV was a key milestone in the operator’s growth strategy.

“Brazil is one of the most exciting and vibrant emerging gaming markets in the world, and no one has more exposure and expertise in this market than Grupo Globo.

“This historic alliance allows us to quickly enter t..

July 29, 2024

Investment year paying off for BetMGM as H1 NGR hits $1bn

With revenue reaching $1bn in the first half of 2024, BetMGM expects growth to accelerate in H2, underpinned by Angstrom’s product capabilities and leveraging its omnichannel opportunities through MGM Resorts.
In a trading update published today (29 July), BetMGM chief executive Adam Greenblatt described 2024 as an investment year, focused on improving customer acquisition and enhancing player experiences.

Hockey legend Wayne Gretzky, iconic quarterback Tom Brady and Hollywood star Vince Vaughn starred in BetMGM’s Super Bowl commercial
Net gaming revenue (NGR) for the six months to 30 June grew 6% year-on-year. Despite no new state launches revenue grew 9% year-on-year in Q2, following a slower first quarter.

This showed the strategy of investing in players gain momentum, Greenblatt said, with BetMGM exceeding its acquisition and retention targets for the six-month period. This was helped by a successful Super Bowl campaign featuring Tom Brady, Wayne Gretzky and Vince Vaughn and a ..

July 17, 2024

BetMGM, Caesars go live in Washington, DC after short delay

BetMGM and Caesars Sportsbook went live across Washington, DC on Wednesday (17 July). Previously both operators could only offer their platforms in exclusion zones.

The launch is two days later than both operators planned. But they had to await the FY2025 budget being in force.

The budget includes provisions that open the market from a monopoly to a competitive landscape. DC Mayor Muriel Bowser did not sign or veto the budget. Her deadline to do so was 25 July. Instead, she sent it back to the DC Council. The move allows BetMGM and Caesars to begin offering their platforms throughout the city.

Bowser’s press secretary told Sports Handle that Bowser’s non-action “will still permit” the expansion. By sending it back, Bowser was demonstrating that she had “objections to several elements of the budget”. Given the contentious history of sports betting in DC, the expansion could be one of those objections.

Neverthelesss, BetMGM and Caesars Sportsbook announced on Wednesday that they had..

July 16, 2024

Online wagering in US capitol on hold until mayor signs budget; platforms were ready to go Monday

Two sports betting platforms were ready to begin offering their products throughout Washington, DC on Monday (15 July). But Mayor Muriel Bowser still hasn't signed the budget bill that would allow BetMGM and Caesars Sportsbook to go live.

Bowser has until 25 July to sign the budget. If she does not sign or veto it by then, it will automatically go into effect.

BetMGM and Caesars sportsbooks indicated on Monday that they are waiting for the mayor’s signature, but are unsure when it will come. BetMGM cancelled a planned celebration at Nationals Park, a company representative said. As of Monday night, FanDuel, partnered with the DC Lottery, remained the only platform available to those betting in DC.

But according to the Washington Examiner, FanDuel’s platform was unavailable Tuesday (16 May). For now, Washington, DC sports bettors can only place bets in person. FanDuel said in a statement to the Washington Post that it would re-launch once the budget was approved.

On 25 June th..

June 28, 2024

BetMGM enhances Newcastle United partnership as UK betting push continues

BetMGM has announced an enhancement to its existing partnership with Premier League side Newcastle United, becoming an official betting partner of the club.

Newcastle and BetMGM initially entered into a partnership in September 2023 as the operator sought to boost the marketing push for its UK launch.

In its role as a new official betting partner, BetMGM’s brand will feature on screens across Newcastle’s home ground of St James’ Park. BetMGM will also look to offer activations to fans, such as giveaways and unique experiences.

Sam Behar, UK director of BetMGM, said he believes the partnership with Newcastle aligns with the operator’s own values.

“Our BetMGM partnership with Newcastle United has been a success and we are delighted to continue building on this fruitful collaboration,” Behar said. “I can’t wait to get this season started and see Newcastle United continue on their journey.”

Newcastle’s chief commercial officer Peter Silverstone added: “We have helped BetMGM to drive b..

April 30, 2024

BetMGM to launch in the Netherlands following UK success

Following its UK success, MGM Resorts has announced the launch of its BetMGM brand in the Netherlands, making it BetMGM's second European market.

The move marks a continued international expansion strategy for BetMGM, as outlined by owner MGM Resorts.

Utilising LeoVegas Group’s proprietary technology and and platform, the launch represents the second in Europe following the UK last year. LeoVegas was acquired by MGM Resorts in 2022 for $604m.

BetMGM’s new Netherlands offering is expected to mirror that of its UK offering, with a host of new features for players, such as frequent jackpots and loyalty rewards. Players can also avail themselves of new sports promotions and exclusive slots.

Latest international move for BetMGM by MGM Resorts

Gary Fritz, president of MGM Resorts International Interactive, sees the move as a key part of its international expansion.

“We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global marke..

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Tag: BetMGM