BetMGM – Bookielink

September 3, 2024

Quickness, convenience key themes as US wagering platforms roll out upgrades for start of football season

Whether it's the ability to place a parlay bet faster or from anywhere on a site, US digital sportsbook platforms from Betr to ESPN Bet have new looks and improved user interfaces as the most lucrative season of the year is set to begin.
The NFL season kicks off on Thursday (5 September) when the Baltimore Ravens play at the defending Super Bowl champion Kansas City Chiefs. The first full Sunday of games is 8 September. College football season had its first full Saturday of games on 31 August.

The SEC on ABC debuted with three games and average viewership of 7.6 million. The triple-header was the second-highest rated college football kickoff Saturday in ABC history, according to AwfulAnnouncing. And Sunday’s USC-LSU game drew 9.2 million viewers, including 11.1 million at the peak.

Football season in the US is a key period for customer acquisition. Sportsbooks are running myriad promotions to draw new customers but, in addition, many are offering new features to keep customers..

August 23, 2024

State of the Union: CFB injury reporting, bye-bye Bovada (again), banned bets in Colorado

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
MAC to require football injury reports
The Mid-American Conference (MAC) earlier this week became the second US college football conference to require injury reporting, the Associated Press reported on Thursday (22 August). The Big Ten was the first in 2023 and the SEC is considering the mandate.

BREAKING 🚨
The SEC continues to advance its player injury/availability reporting policy, but it has not yet been finalized, an SEC spokesperson says.
“The policy has been updated and is subject to further review. We will announce a final decision when it is complete.”
This… pic.twitter.com/y4aDvgPClj
— College Football Headlines (@CFBHeadlines) August 21, 2024

MAC teams will be required to provide an injury report three hours before kickoff. Reports will be available via the conference’s website and X social-media p..

August 15, 2024

MGM enters joint venture with Grupo Globo to launch BetMGM in Brazil

MGM has established a joint venture with media giant Grupo Globo to enter the licensed betting market in Brazil. The offering will use BetMGM’s branding and LeoVegas’ betting and gaming technology.
The venture will leverage Grupo Globo’s consumer network of approximately 70 million daily users across tv, digital, radio and print media. It is the largest media group in Latin America.

Once its licence is approved, the JV will launch in 2025 with its headquarters in Sao Paulo.

In a statement, BetMGM said the venture would maintain exclusive rights to all of MGM Resorts’ iconic brands and will count on the customer bases of both companies to establish a widely known betting offering.

MGM CEO Bill Hornbuckle said the JV was a key milestone in the operator’s growth strategy.

“Brazil is one of the most exciting and vibrant emerging gaming markets in the world, and no one has more exposure and expertise in this market than Grupo Globo.

“This historic alliance allows us to quickly enter t..

July 29, 2024

Investment year paying off for BetMGM as H1 NGR hits $1bn

With revenue reaching $1bn in the first half of 2024, BetMGM expects growth to accelerate in H2, underpinned by Angstrom’s product capabilities and leveraging its omnichannel opportunities through MGM Resorts.
In a trading update published today (29 July), BetMGM chief executive Adam Greenblatt described 2024 as an investment year, focused on improving customer acquisition and enhancing player experiences.

Hockey legend Wayne Gretzky, iconic quarterback Tom Brady and Hollywood star Vince Vaughn starred in BetMGM’s Super Bowl commercial
Net gaming revenue (NGR) for the six months to 30 June grew 6% year-on-year. Despite no new state launches revenue grew 9% year-on-year in Q2, following a slower first quarter.

This showed the strategy of investing in players gain momentum, Greenblatt said, with BetMGM exceeding its acquisition and retention targets for the six-month period. This was helped by a successful Super Bowl campaign featuring Tom Brady, Wayne Gretzky and Vince Vaughn and a ..

July 17, 2024

BetMGM, Caesars go live in Washington, DC after short delay

BetMGM and Caesars Sportsbook went live across Washington, DC on Wednesday (17 July). Previously both operators could only offer their platforms in exclusion zones.

The launch is two days later than both operators planned. But they had to await the FY2025 budget being in force.

The budget includes provisions that open the market from a monopoly to a competitive landscape. DC Mayor Muriel Bowser did not sign or veto the budget. Her deadline to do so was 25 July. Instead, she sent it back to the DC Council. The move allows BetMGM and Caesars to begin offering their platforms throughout the city.

Bowser’s press secretary told Sports Handle that Bowser’s non-action “will still permit” the expansion. By sending it back, Bowser was demonstrating that she had “objections to several elements of the budget”. Given the contentious history of sports betting in DC, the expansion could be one of those objections.

Neverthelesss, BetMGM and Caesars Sportsbook announced on Wednesday that they had..

July 16, 2024

Online wagering in US capitol on hold until mayor signs budget; platforms were ready to go Monday

Two sports betting platforms were ready to begin offering their products throughout Washington, DC on Monday (15 July). But Mayor Muriel Bowser still hasn't signed the budget bill that would allow BetMGM and Caesars Sportsbook to go live.

Bowser has until 25 July to sign the budget. If she does not sign or veto it by then, it will automatically go into effect.

BetMGM and Caesars sportsbooks indicated on Monday that they are waiting for the mayor’s signature, but are unsure when it will come. BetMGM cancelled a planned celebration at Nationals Park, a company representative said. As of Monday night, FanDuel, partnered with the DC Lottery, remained the only platform available to those betting in DC.

But according to the Washington Examiner, FanDuel’s platform was unavailable Tuesday (16 May). For now, Washington, DC sports bettors can only place bets in person. FanDuel said in a statement to the Washington Post that it would re-launch once the budget was approved.

On 25 June th..

June 28, 2024

BetMGM enhances Newcastle United partnership as UK betting push continues

BetMGM has announced an enhancement to its existing partnership with Premier League side Newcastle United, becoming an official betting partner of the club.

Newcastle and BetMGM initially entered into a partnership in September 2023 as the operator sought to boost the marketing push for its UK launch.

In its role as a new official betting partner, BetMGM’s brand will feature on screens across Newcastle’s home ground of St James’ Park. BetMGM will also look to offer activations to fans, such as giveaways and unique experiences.

Sam Behar, UK director of BetMGM, said he believes the partnership with Newcastle aligns with the operator’s own values.

“Our BetMGM partnership with Newcastle United has been a success and we are delighted to continue building on this fruitful collaboration,” Behar said. “I can’t wait to get this season started and see Newcastle United continue on their journey.”

Newcastle’s chief commercial officer Peter Silverstone added: “We have helped BetMGM to drive b..

April 30, 2024

BetMGM to launch in the Netherlands following UK success

Following its UK success, MGM Resorts has announced the launch of its BetMGM brand in the Netherlands, making it BetMGM's second European market.

The move marks a continued international expansion strategy for BetMGM, as outlined by owner MGM Resorts.

Utilising LeoVegas Group’s proprietary technology and and platform, the launch represents the second in Europe following the UK last year. LeoVegas was acquired by MGM Resorts in 2022 for $604m.

BetMGM’s new Netherlands offering is expected to mirror that of its UK offering, with a host of new features for players, such as frequent jackpots and loyalty rewards. Players can also avail themselves of new sports promotions and exclusive slots.

Latest international move for BetMGM by MGM Resorts

Gary Fritz, president of MGM Resorts International Interactive, sees the move as a key part of its international expansion.

“We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global marke..

March 27, 2024

Leading US operators launch Responsible Online Gaming Association

Seven of North America's largest operators have joined together to launch the Responsible Online Gaming Association (ROGA) in a bid to promote responsible gaming (RG).

ROGA is aiming to promote best RG practices among the industry. BetMGM, Bet365, DraftKings, Fanatics Betting & Gaming, FanDuel, Hard Rock Digital and Penn Entertainment are all collaborating.

According to the launch announcement, the companies involved represent over 85% of the legalised online sports betting and igaming industry in the US. They have pledged more than $20m (£15.8m/€18.5m) to support ROGA’s objectives over the first year of its existence.

Dr Jennifer Shatley will serve as ROGA’s executive director, tapping into her 25 years of experience within the industry and extensive work as an RG executive to facilitate widespread education on the topic.

Shatley’s work with ROGA will take place alongside her role as president of the Nevada Council on Problem Gambling, as well as her position as a member of t..

March 20, 2024

New Washington, DC bill would allow competitive digital sports betting market

A DC councilman, Kenyan McDuffie, has filed a bill that would allow for an open, competitive market in the nation's capital, where consumers currently have only a single choice for online sports betting.

The bill would create a new Class C licence, under which operators could offer online sports betting citywide.

Currently, the only platform available throughout the district is GambetDC, which has been under fire almost since it was launched. Operated by Intralot on behalf of the Office of Lottery and Gaming (OLG), the platform has a reputation for uncompetitive odds, limited markets and difficult usability.

It is common knowledge among stakeholders that consumers cross the border to Maryland and Virginia – both of which offer at least 10 online sportsbooks – for a bigger selection. BetMGM and Caesars Sportsbook also offer digital sports betting in the district, but are limited to doing so at their partners’ sports stadiums and within a two-block radius.

GambetDC has brought..

January 8, 2024

DraftKings and BetMGM secure market access in North Carolina

DraftKings and BetMGM have struck market access agreements in North Carolina ahead of the Tarheel State launching its legal sports betting market.

Both arrangements cover sports wagering in North Carolina. DraftKings will partner with stock-car racing series Nascar and BetMGM the Charlotte Motor Speedway in the state.

Under DraftKings’ deal with Nascar, the operator becomes the series’ exclusive daily fantasy sports partner in the US and Canada. DraftKings will also be an authorised gaming operator of NASCAR and secure additional sponsorship benefits across Nascar.

Subject to regulatory and licence approvals, North Carolina will become the 27th US state in which DraftKings is active. This comes after it also secured approval in Vermont last month.

“DraftKings and Nascar have collaborated closely with each other over the years, sharing a like-minded commitment to enhancing the fan experience,” DraftKings’ North America president, Matt Kalish, said. “We look forward to the next chapt..

December 7, 2023

Greenblatt: 2024 the year BetMGM unlocks Las Vegas

Speaking at Morgan Stanley's Global Consumer and Retail Conference, BetMGM's CEO says 2024 will be the year they unlock America's gaming capital.

BetMGM will “unlock” Las Vegas in 2024, according to CEO Adam Greenblatt.

Speaking at the Morgan Stanley Global Consumer and Retail Conference on Wednesday (6 December), Greenblatt says BetMGM will look to capitalise on the influx of sports events in Las Vegas.

Sports and Las Vegas licence to be key

The recent Formula One race in the city attracted 300,000 fans and was a record-breaking weekend for BetMGM. The operator took three times the number of bets than any other F1 race in its history.

“[20]24 is the year we unlock Las Vegas,” Greenblatt stated. “Why that’s important, is because recruiting a player in Vegas costs 27% of the cost of acquiring that player in the open market. They’re also more than 130% as valuable.

“The role of Vegas in player acquisition and retention is really important. Those players we acquire ..

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