Brazil – Bookielink

October 1, 2024

Influx of Brazil betting licence applications as enforcement deadline passes

With the deadline for licence applications from operators wishing to be active in Brazil during the transition period closing at 11.59pm yesterday (30 September), a late flurry has taken the total of requests to 182.
In mid-September, the Brazil government published Normative Ordinance No 1,475. This set out plans to launch enforcement action against operators that failed to submit a licence application by 1 October.

Only companies that were both already active and that had applied for a licence would be allowed to continue operating in the transition period between 1 October and 31 December. This counts down to the legal online market launch on 1 January 2025.

This is the second key licensing deadline in Brazil. The first passed on 20 August when the initial 90-day window of preference shut. The 113 operators that applied during that period ensured their applications will be processed by the Secretariat of Prizes and Bets (SPA) ahead of the legal market’s launch date.

The announcem..

September 30, 2024

Brazil bills call for spending caps among various vulnerable groups

Two new bills in Brazil aim to curb addiction and prevent gambling harms by limiting how much vulnerable groups can bet. These include the elderly and those receiving financial benefits. President Lula is expected to address these measures later this week.
Ahead of the licensed betting market’s launch on 1 January 2025, various government officials have raised concerns about the harmful social and fiscal impacts gambling could have on Brazilians.

PL 3,718/2024, presented by Senator Alessandro Vieira, and Congressman Elmar Nascimento’s PL 3,745/2024, both seek to limit how much various vulnerable members of society can gamble. Both bills were presented late last week on 26 and 27 of September.

PL 3,718/2024 would limit betting among the elderly, those registered in the active debt or credit protection registry and low-income families on the government’s CadÚnico social welfare programme.

Spending caps would be enforced once a certain amount of money is lost via betting. Additional ..

September 27, 2024

Brazil’s IBJR members agree to expedite credit card ban to October

The National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR) have both advised their members to bring forward their ban on gambling with credit cards. All of the IBJR's members have agreed to expedite the ban.
Published in April, Normative Ordinance No 615 banned the use of credit cards, crypto, cash, payment slips or cheques for betting when the legal Brazil online betting market goes live on 1 January 2025.

However only companies already active in Brazil that have applied for a betting licence will be able to continue operating from 1 October.

Both the ANJL and IBJR have urged their respective members to voluntarily bring forward the prohibition of credit cards after discussions with the ministry of finance. For the IBJR, which claims its members account for around 70% of the betting market in Brazil, the move is aligned with its wider objective to secure a safe betting market in the country.

Notably, the ANJL said almost a..

September 26, 2024

Flutter claims 11% Brazil market share following NSX acquisition

Flutter is among the top three betting companies in Brazil with an 11% market share, thanks to its acquisition of a 56% stake in Betnacional parent NSX Group. Its position in Brazil was outlined in some detail during the group's Capital Markets Day presentation.
Flutter said the NSX Group acquisition would provide the group with necessary local expertise in the Brazilian market. The deal is expected to close by Q2 2025 and will help establish a new ‘Flutter Brazil’ business, which will include its existing Betfair brand. NSX Group’s Pagbet, MrJack.bet and Betpix brands will also fall under the new business arm.

According to Regulus Partners and internal estimates, NSX holds 9% of the total online market in Brazil. It estimates Brazil’s net gaming revenue (NGR) for 2023 was $2.8bn. Of that figure, Flutter claims its Betfair brands, alongside those it acquired in the NSX deal, came third in revenue terms with over a tenth of the market.

Flutter’s revenue from Betfair and NSX comb..

September 23, 2024

Grupo Silvio Santos partners OpenBet for new betting brand in Brazil

Grupo Silvio Santos has announced it will partner with OpenBet for the launch of its Todos Querem Jogar (TQJ) venture in Brazil, deploying the provider’s end-to-end betting ecosystem.
The new long-term agreement will see Grupo Silvio Santos, a conglomerate that includes the Brazilian Television Network (SBT), offer OpenBet’s responsible gambling technology, its player account management (PAM) system and its managed trading services.

Grupo Silvio Santos applied for a licence on 19 August, the day before the 20 August deadline for the initial 90-day window of preference. Operators that applied for a licence during that period will be guaranteed to have their applications processed by the legal market launch date of 1 January 2025.

The TQJ platform will aim to leverage Grupo Silvio Santos’ extensive media reach, with the conglomerate claiming its shows on SBT reach over 113 million Brazilians every month with an average per day viewership exceeding 29 million.

José Roberto Maciel, Grup..

September 10, 2024

Betano leading in Brazil with 23% of grey betting market share ahead of Bet365

Betano is currently leading the way in Brazil with a 23% share of the grey wagering market, a new white paper from OpenBet has indicated using research from global industry data consultancy H2 Gambling Capital.
Offering exclusive data analytics and projections from H2GC, the OpenBet report revealed Betano 23%of the Brazil betting market, with Bet365 following closely behind with a 20% share.

However, the report also outlined that with the legal market set to launch on 1 January 2025, the Brazilian industry will be increasingly competitive as local brands as well as a raft of international brands seek to get their share of an onshore market that H2GC predicts could reach $10.1bn (£7.7bn/€9.2bn) in gross gaming revenue (GGR) by 2029.

That would represent growth of nearly double, with H2GC estimating Brazil’s legalonline sports betting and igaming market will be worth around $5.6bn in 2025 GGR.Around $3bn of that will come from online sports betting, with igaming responsible for $2.6bn…

September 9, 2024

Brazil government preparing heavy crackdown on illegal betting payments

Pay4Fun director Ari Celia tells iGB Brazil's ministry of finance has established a new department to target black market operators. He expects Pix blocking efforts to be successful.
Brazil’s government is implementing hefty measures to prevent illegal operators from processing payments ahead of the legal betting market’s launch on 1 January 2025.

The government’s ministry of finance is setting up a team of eight civil servants who will specifically work on preventing illegal sites from taking and receiving payments, according to Celia.

The team will process complaints from the sector and seek to punish unlicensed payment providers and illegal sites.

Blocking Pix payments will be successful
One measure the government has publicly announced is blocking payments involving illegal operators made via Pix, an instant payment service controlled by the Central Bank of Brazil which the majority of the betting market uses.

Regulators in other markets like Germany and across Europe..

September 2, 2024

Federal Revenue Service to address Brazil sports betting tax concerns at CPI hearing

Special secretary of Brazil’s Federal Revenue Service Robinson Barreirinhas will appear in front of the parliamentary commission inquiry (CPI) on match-fixing to explain how sports betting tax from companies abroad will be kept in Brazil.
The special secretary will appear at the request of Carlos Portinho, who is looking to clarify how tax payments will be made across borders.

Barreirinhas will be heard this Wednesday (4 September) by the CPI on manipulation, which was set up in April to counter match-fixing on sports betting in Brazil.

As set out in Normative Ordinance No 827, operators must have a headquarters on Brazilian soil. Foreign companies are still eligible for a licence, although they must have a local subsidiary of which a Brazilian owns at least 20% of the share capital.

Businesses must also provide a joint certificate from the special secretariat of federal revenue and the attorney-general’s office of the national treasury to show they are registered to pay tax in the ..

August 30, 2024

Does Flamengo’s Flabet set a blueprint for sports teams to become betting operators?

Brazilian football club Flamengo’s new Flabet sportsbook could set a trend for other teams to become operators, according to two lawyers from Bichara e Motta Advogados.
Udo Seckelmann and Pedro Heitor de Araújo, who work in the gambling & crypto practice of Brazilian law firm Bichara e Motta Advogados, say other clubs may adopt a similar model to grow revenue.

Earlier this month, Flamengo revealed plans to launch Flabet with Pixbet, the club’s master sponsor, managing the brand. Essentially the arm’s-length agreement allows the operator to become an active participant in Brazil’s sports betting market, rather than only generating revenue through sponsorship.

The Flabet agreement lasts until 2027, with Pixbet paying Flamengo a minimum amount of BRL82.5m (£11.1m/€13.2m/$14.7m) over that timespan. The club will receive BRL10m in 2024, BRL22.5m in 2025 and then BRL25m in both 2026 and 2027.

Additionally, the club could receive a royalty fee of 1% of gross gaming revenue (GGR) if that ..

August 29, 2024

Caixa expects to be a major player in the Brazil betting market

Caixa Loterias president Carlos Antônio Vieira Fernandes believes the company will be one of the leaders in the upcoming Brazil betting market.
Caixa, Brazil’s federal bank, submitted its licence application on 20 August, a day before the initial 90-day preference window closed. By applying during that timespan, Caixa, like other operators who filed in that window, is guaranteed its request will be processed by 1 January 2025. That is the expected launch date of the legal betting market in Brazil.

Brazil’s Secretariat of Prizes and Betting (SPA) received 113 applications during the priority window.

If the application is successful, Caixa, a Brazilian bank which holds a federal monopoly on lottery, will be able to offer sports betting to players in Brazil. The market is expected to be highly lucrative.

A study by the International Betting Integrity Association (IBIA) predicted sports betting turnover will reach $34bn (£26.8bn/€31.1bn) by 2028. Of that, onshore gross win is expected ..

August 27, 2024

Survey estimates 10% of Brazil population has suffered gambling-related financial issues

A survey by market research specialist Hibou has revealed 10% of the population in Brazil has endured financial problems from gambling ahead of regulation coming into force.
The survey, which included 2,839 respondents in Brazil from all social classes, studied the prevalence of gambling in the population.

The study found 68% of Brazilians gamble, with around 16% of respondents stating they had suffered from financial issues due to their gambling.

Is pre-regulation gambling causing social issues?
That equates to around 10% of the Brazilian population. While this may cause concern it is important to note it covers a period before the legal online market launches. The first legal bets will be placed on 1 January 2025, with 113 operators applying for a licence during the initial 90-day window of preference.

Of those who had endured financial problems from gambling, 32% stated they had sold assets to make up for their losses. Additionally, 29% borrowed from friends or family, while 25% ..

August 21, 2024

Priority window closes for Brazil licence applications as 113 apply in total

The window for prioritised licence applications in Brazil has now shut with 113 operators submitting requests ahead of the deadline and excitement is building ahead of the market going live.
By applying before the 20 August deadline passed, the 113 operators have ensured their licence applications will be processed by 1 January 2025, the forecast launch date of the legal market in Brazil.

The 90-day initial window of preference opened in May. For a while, it appeared the number of applications would fall well short of industry expectations with just Kaizen Gaming-owned Betano applying by the end of June.

However, the publication of the remaining ordinances sparked an acceleration of requests, with 108 of the 113 applications coming after the final ordinance on sanctions was announced on 31 July. Notably, the much-awaited Normative Ordinance No 1,207 on online games clarifying which games would be allowed was one of the last to be published.

The total number of applications fell shor..

October 2024
Mon	Tue	Wed	Thu	Fri	Sat	Sun
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30	31

Tag: Brazil