Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: NFL popularity on the rise among Paddy Power customers, Evolutions moves closer to Galaxy Gaming acquisition and Victoria launches Gambling Harm Awareness Week.
NFL betting popularity on the rise with Paddy Power
First, Paddy Power has revealed increasing interest in NFL betting. American football is now the third most popular of all sports among customers in the UK and Ireland.
Data from the operator shows only football and horse racing have been more popular than the NFL in 2024. This is in contrast to 2021 when NFL ranked seventh in popularity, also behind golf, boxing, rugby union and darts.
In the past year, the NFL jumped from fifth to third on the most popular sports list at Paddy Power. The operator puts this down to several reasons including better coverage on television and an improved offering on its own sportsbook.
“Organic growth in NFL i..