Fanatics – Bookielink

September 5, 2024

FanCash links Fanatics Sportsbook to merch business and gives it a leg up

If you log onto the Fanatics merchandise website, you won't find any mention of a sportsbook. If you search the site for 'Fanatics Sportsbook' you'll land on a page full of gift cards and gear. Why? Because just like how legacy casino companies consider their sportsbooks to be amenities – ways to draw in customers – so does Fanatics.
The difference is Fanatics isn’t so much using sports betting to bring customers to its brick-and-mortar locations. Instead, sports betting can drive consumers to buy more gear.

The company’s core digital business is – and has been since the current iteration was founded in 2011 in Jacksonville, Florida – sports merchandise. Founder Michael Rubin has been capitalising on the fan experience for close to 15 years. And that phrase, “the fan experience”, is as critical to the company’s sportsbook mission as it is to any of its other businesses, whether that be team jerseys, trading cards or collectibles.

“The goal is, I think you have ..

September 3, 2024

Quickness, convenience key themes as US wagering platforms roll out upgrades for start of football season

Whether it's the ability to place a parlay bet faster or from anywhere on a site, US digital sportsbook platforms from Betr to ESPN Bet have new looks and improved user interfaces as the most lucrative season of the year is set to begin.
The NFL season kicks off on Thursday (5 September) when the Baltimore Ravens play at the defending Super Bowl champion Kansas City Chiefs. The first full Sunday of games is 8 September. College football season had its first full Saturday of games on 31 August.

The SEC on ABC debuted with three games and average viewership of 7.6 million. The triple-header was the second-highest rated college football kickoff Saturday in ABC history, according to AwfulAnnouncing. And Sunday’s USC-LSU game drew 9.2 million viewers, including 11.1 million at the peak.

Football season in the US is a key period for customer acquisition. Sportsbooks are running myriad promotions to draw new customers but, in addition, many are offering new features to keep customers..

May 29, 2024

Fanatics goes live in Wyoming

On Wednesday (29 May) Fanatics Sportsbook became the fifth operator to launch in the smallest US state. Fanatics is now live in 21 states.

Fanatics, which purchased PointsBet’s US assets last summer, went from being live nowhere in the US in January 2023 to now being in 21 states. The deal gave Fanatics access to 20 US markets.

The company most recently launched sports betting and online gambling platforms in New Jersey in May. That launch marked the completion of the PointsBet deal.

Fanatics first launched in four states in beta mode in August 2023. From there, the company has launched across the US, including in Arizona, Illinois, New York and North Carolina.

BetMGM, Caesars Sportsbook, DraftKings and FanDuel are all live in the state. Lawmakers in Wyoming legalised digital sports betting in April 2021 and the Wyoming Gaming Commission launched two operators on 1 September 2021, ahead of the NFL season.

Fanatics Sportsbook cross markets

According to a Fanatics press release..

May 13, 2024

Fanatics SVP of trading Wright departs after two years

Andy Wright has announced he has left his role as senior vice-president of trading at Fanatics Betting and Gaming (FBG).

Wright joined Fanatics in May 2022 from his previous position of trading director at KingMakers.

Wright’s time at Fanatics saw the company launch its sportsbook offering in January 2023. With its launch at the then-named FedExField in Maryland, Fanatics became the first sports betting operator to open a retail sportsbook within a National Football League stadium.

Fanatics has since expanded across the US, launching its online casino in November 2023. Additionally during Wright’s tenure, FBG acquired PointsBet’s US business for $225m (£179.2m/€208.5m).

In a Linkedin post, Wright stated he was “incredibly grateful” for his time at Fanatics helping to build its betting and gaming division.

“Now it’s time to recharge the batteries and spend more time with the family before finding a new venture,” Wright said.

“All the best to the team at Fanatics Betting & Gaming. ..

April 5, 2024

Fanatics sportsbook goes live in Arizona

Fanatics Betting and Gaming (FBG) is now live in Arizona through a partnership with the Tonto Apache tribe.

Fanatics’ online sportsbook service is available in 18 US states after taking its first wagers in Arizona. The launch came on the same day that Fanatics concluded its $225m (£178.2m/€207.0m) acquisition of PointsBet’s US operations.

The Arizona partnership also includes plans to open a Fanatics Sportsbook retail location inside the Mazatzal Hotel & Casino this summer. The resort is owned and operated by the Tonto Apache.

Ari Borod, FBG’s chief business officer, said: “We are thrilled to partner with the Tonto Apache tribe and Mazatzal Hotel & Casino to bring the Fanatics Sportsbook to Arizona.

“Arizona is a state with tons of options for sports fans, from baseball, to hockey, to golf, to football, to racing, making it the ideal destination for the most rewarding online sportsbook.”

Fanatics joins the big brands in Arizona

Fanatics joins the other major sportsbook providers ..

March 28, 2024

Fanatics replaces PointsBet in Kansas

Fanatics Betting and Gaming (FBG) has announced the launch of its Fanatics sportsbook in Kansas, replacing PointsBet with immediate effect.

Players in Kansas can now download the Fanatics sportsbook and begin placing sports bets.

Existing PointsBet customers will have their information automatically migrated to the new Fanatics sportsbook. This includes their username, password, account balance, rewards points and any responsible gaming settings.

The Kansas launch means Fanatics now has a sports betting presence in 17 states across the US. It follows the roll-out in North Carolina earlier this month when the state officially launched its legal sports betting market.

Other recent launches for Fanatics include New York, where it also replaced the PointsBet brand. FBG acquired PointsBet US in August 2023 and has been phasing out the PointsBet brand ever since, with Indiana another state where Fanatics took the place of PointsBet.

This month, FBG also picked up an event wagering lice..

March 22, 2024

Defendant claims “character assassination” from DraftKings in preliminary injunction case

A former DraftKings employee has accused the company of “aggressive smearing” of his reputation in a response to attempts to block him from working with Fanatics.

Michael Hermalyn worked at DraftKings as senior vice-president of both its business development and growth departments, spending three and a half years with the company. Hermalyn then departed for Fanatics in February 2024, joining as president of VIP and head of its Los Angeles office.

DraftKings has since accused Hermalyn of stealing company secrets and soliciting customers and former colleagues.

In early February, at the request of DraftKings for a preliminary injunction, a federal judge placed a temporary order barring Hermalyn from utilising trade secrets, as well as soliciting customers or employees, in his new role.

However, Judge Julia Kobick of the United States District Court in the District of Massachusetts rejected DraftKings’ request to completely bar Hermalyn from working for Fanatics.

In response, Hermal..

March 1, 2024

Fanatics hits milestone with sportsbook launch in New York

Fanatics Betting and Gaming (FBG) has announced the launch of its sportsbook in New York, marking the 15th state in which it offers online sports betting.

Players in New York can now download the Fanatics Sportsbook and begin placing bets on a range of events.

Fanatics replaces PointsBet in New York. Customers previously betting with PointsBet in the state will have their information automatically migrated to the Fanatics Sportsbook. This includes their username, password, account balance, rewards points and any responsible gaming settings.

The launch marks the latest phase of Fanatics’ acquisition of PointsBet US. FBG purchased the business in August 2023 and has been phasing out the PointsBet brand ever since.

the launch marks fanatics’ latest acquisition phase of pointsbet us

Earlier this week, Fanatics also rolled out its sportsbook product in Indiana. The New York launch means it is now active in 15 states including Colorado, Connecticut, Iowa, Kentucky, Maryland, Massachuset..

February 28, 2024

Fanatics Sportsbook goes live in Indiana

The Fanatics Betting and Gaming (FBG) division of Fanatics Holdings has announced the launch of its online sportsbook product in the state of Indiana.

Players in Indiana can now place bets on a wide range of events and competitions via the Fanatics Sportsbook.

Fanatics replaces the PointsBet brand in the state. Existing PointsBet customers in Indiana will automatically have their username, password, account balance, rewards points and responsible gaming settings migrated to the Fanatics Sportsbook.

FBG has been phasing out the PointsBet brand in states across the US after its acquisition of PointsBet US in August 2023. Indiana is the 14th state in which the Fanatics Sportsbook has launched.

fanatics casino is also now live in three states

Fanatics also runs online sports betting in Colorado, Connecticut, Iowa, Kentucky, Maryland, Massachusetts, Michigan, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia. In addition, PointsBet retail betting venues operate in Penn..

February 23, 2024

Fanatics launches online sports betting and casino in Michigan

Fanatics Betting and Gaming (FBG) has announced the launch of its online sportsbook and casino in the state of Michigan.

Players in Michigan can now access both the Fanatics Sportsbook and Fanatics Casino. The online casino offering has been embedded in the sportsbook app.

Fanatics Sportsbook replaces the PointsBet brand in Michigan. Existing PointsBet customers’ username, password, account balance, rewards points and responsible gaming settings will automatically be migrated to the Fanatics platform.

FBG has been phasing out the PointsBet brand across the US following its acquisition of PointsBet US in August 2023.

Fanatics fended off DraftKings with improved PointsBet US bid

Michigan marks the 13th state in which FBG has launched its Fanatics Sportsbook. It is also live in Colorado, Connecticut, Iowa, Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia. In addition, retail betting venues operate in both Pennsylvania and West Vi..

February 7, 2024

Fanatics replaces PointsBet in Iowa

Fanatics Betting and Gaming (FBG) has announced the launch of its sportsbook in Iowa, replacing the PointsBet brand in the Hawkeye State.

Players in Iowa can now download and place bets on the Fanatics Sportsbook mobile app. Existing PointsBet customers’ usernames, passwords, account balances, rewards points and responsible gaming settings will automatically migrate to the Fanatics Sportsbook.

The existing PointsBet retail sportsbook at Catfish Bend Casino will also be rebranded as a Fanatics Sportsbook. This project will include installing new self-service betting kiosks from Suzohapp.

Iowa marks the 12th state for the Fanatics Sportsbook. It is also the latest phase of FBG phasing out the PointsBet brand across the US following its acquisition of PointsBet US in August 2023.

The Fanatics Sportsbook is also online in Colorado, Connecticut. Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania, Tennessee, Vermont, Virginia and West Virginia. In addition, retail betting venues opera..

December 13, 2023

Tennessee passes $500m handle for first time in November

Tennessee reported $515.5m (£412.0m/€477.8m) in gross handle for November, the state’s Sports Wagering Advisory Council announced on Monday (11 December).

It is the first time handle has passed $500m in a month since sports betting went live in Tennessee in November 2020.

The 16.2% increase was a marked improvement from the 6.2% rise recorded in October. It fell short of the 72.9% month-to-month growth seen in September, although that coincided with the NFL and college football seasons getting underway.

Gross wagers also surpassed $500m for the first time, receiving $517.1m for the month. This is up 17.7% from November last year, while it is a 41.4% increase on November 2021.

The state collected $9.5m in privilege tax, again the highest amount since sports wagering was launched there.

Continued growth in Tennessee

A challenging start to sports betting in Tennessee saw revenue fall to a record low of $10.1m in August 2021.

The state has rebounded impressively since then, however,..

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Tag: Fanatics