Tag: fanatics sportsbook

Fanatics Sportsbook goes live in Washington, DC

Washington, DC bettors now have a fifth choice for digital wagering, as Fanatics Sportsbook has launched in the nation's capital.
The Fanatics Sportsbook announcement on Thursday (12 September) was the second major one in the US capital this week. On Tuesday, Caesars Sportsbook shared that it will take over the GambetDC kiosks at 53 small-business locations in the District.

Since the DC Council in June decided to open the betting market, Caesars and BetMGM were able to effectively take off the geofences that limited their platforms to special zones and DraftKings and FanDuel have both gone live.

During hearings as the council considered creating a competitive market, Fanatics testified that it was interested in entering the market. The platform is live in neighbouring Maryland and Virginia and Fanatics now has a retail sportsbook at Commanders Field, home of the NFL’s Washington Commanders.

Fanatics’ first deal with a women’s pro team
Fanatics Sportsbook got market access t..

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FanCash links Fanatics Sportsbook to merch business and gives it a leg up

If you log onto the Fanatics merchandise website, you won't find any mention of a sportsbook. If you search the site for 'Fanatics Sportsbook' you'll land on a page full of gift cards and gear. Why? Because just like how legacy casino companies consider their sportsbooks to be amenities – ways to draw in customers – so does Fanatics.
The difference is Fanatics isn’t so much using sports betting to bring customers to its brick-and-mortar locations. Instead, sports betting can drive consumers to buy more gear.

The company’s core digital business is – and has been since the current iteration was founded in 2011 in Jacksonville, Florida – sports merchandise. Founder Michael Rubin has been capitalising on the fan experience for close to 15 years. And that phrase, “the fan experience”, is as critical to the company’s sportsbook mission as it is to any of its other businesses, whether that be team jerseys, trading cards or collectibles.

“The goal is, I think you have ..

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With NFL kickoff approaching, US sportsbooks gear up for ‘No 1 acquisition” opportunity

Fanatics Sportsbook and FanDuel are the first major US sportsbooks to announce marketing offers ahead of the NFL season. Both are revisiting past successful campaigns in an effort to land new customers.
The lead-up to NFL kickoff is the biggest customer acquisition opportunity of the year for US sportsbooks.

“Football is always the most competitive season,” FanDuel CEO Amy Howe told Yahoo Finance ahead of the 2022 NFL season. “It is the number one acquisition moment for, candidly, all sports betting operators.”

Traditionally, the NFL season accounts for 35% of US sportsbook revenue, according to multiple sources. It is then, by definition, the time of year with the highest customer-acquisition spend. For the period of 1 September 2023-26 December 2023, the Public Gaming Research Institute reported that US sportsbooks spent $237.8m on television advertising. For the same time period, Pennsylvania’s wagering operators claimed about $117m in promotional credits.

Fanatics Sportsbook ..

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Fanatics goes live in Wyoming

On Wednesday (29 May) Fanatics Sportsbook became the fifth operator to launch in the smallest US state. Fanatics is now live in 21 states.

Fanatics, which purchased PointsBet’s US assets last summer, went from being live nowhere in the US in January 2023 to now being in 21 states. The deal gave Fanatics access to 20 US markets.

The company most recently launched sports betting and online gambling platforms in New Jersey in May. That launch marked the completion of the PointsBet deal.

Fanatics first launched in four states in beta mode in August 2023. From there, the company has launched across the US, including in Arizona, Illinois, New York and North Carolina.

BetMGM, Caesars Sportsbook, DraftKings and FanDuel are all live in the state. Lawmakers in Wyoming legalised digital sports betting in April 2021 and the Wyoming Gaming Commission launched two operators on 1 September 2021, ahead of the NFL season.

Fanatics Sportsbook cross markets

According to a Fanatics press release..

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