Gambling adverts promoting black market brands appeared on 46% of all illegal streams showing coverage of this summer’s Olympic Games, more than any other industry, according to new data released by technical intelligence platform Yield Sec.
Published today (21 August), the report outlines the scale of illegal streaming of events at the Paris Olympic Games. This year’s Games ran from 26 July to 11 August.
Yield Sec estimates there were 266.7m illegal stream views of 90 seconds or more during the Olympics.
“Illegal streaming is not about getting something for nothing – it’s about the serious risks users unknowingly expose themselves to,” Yield Sec said.
“Users believe that they get premium entertainment content for ‘free’ but in fact settle their ‘bill’ through the unknowing provision of their data, devices and device processing power to illegal streamers and the often criminal groups that back them.”
Users do not get something for nothing – they are the product, Yield Sec added.
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