Premier League – Bookielink

September 27, 2024

Study shows gambling ads increased threefold on Premier League opening weekend

Almost 30,000 gambling adverts featured across television, radio and social media during the opening weekend of this season’s English Premier League, according to a report by the University of Bristol.
Funded by a GambleAware grant, the research found gambling adverts almost trebled since last year. The 2024-25 Premier League season kicked off on 16 August, with games taking place until 19 August.

During the opening round of games, the university recorded 29,145 adverts, compared to 10,999 the previous year. This includes pitch-side hoardings and shirt logos featuring on live televised matches and news coverage of games.

Televised gambling messages rocket 240%
Television appeared to be the main area of concern for researchers. The report found that the number of gambling messages that appeared during the six televised games across the opening weekend totalled 23,690, up 240% from last year.

The worst-hit match, the report said, was West Ham United against Aston Villa. This game feat..

August 23, 2024

Ladbrokes becomes official betting partner of Liverpool in UK&I

Entain-owned Ladbrokes has been named the new official betting partner of Premier League club Liverpool.
The multi-year betting partnership announced today (23 August) sees Ladbrokes branding on featured LED screens at the club’s Anfield stadium, as well as at Liverpool Women’s St Helen’s Stadium.

Ladbrokes will provide “exclusive content opportunities” and a number of betting activations aiming to “reward and entertain” Liverpool fans.

Additionally, the agreement aims to support local communities with Entain’s grassroot sports investment programme. This aims to grow grassroots football in Liverpool and the surrounding area.

Notably, the partnership will adhere to the Premier League’s Code of Conduct for Gambling Related Agreements in Football. The code was introduced prior this season and focuses on ensuring partnerships between clubs and gambling companies adhere to the four principles of protection, social responsibility, reinvestment and integrity.

For Entain chief commercial o..

June 13, 2024

Crystal Palace and Wolves score Net88 and DEBET as shirt sponsors

Crystal Palace and Wolverhampton Wanderers have become the latest English Premier League football clubs to enter into shirt sponsorship deals with gambling operators.

Crystal Palace will feature Asian operator Net88 on the front of its shirt for the 2024-25 Premier League season. Premier League rival Wolves will be working with Southeast Asian gambling brand DEBET as sponsor for the next two seasons.

The Net88 deal, Palace said, represents a record deal for the club. Net88 now becomes a principal club partner, with its logo also set to feature on training wear, on the official club website and around the team’s Selhurst Park stadium.

“We’re pleased to announce this principal partnership ahead of the upcoming Premier League campaign as we build upon the excellent form of the men’s team at the end of last season,” Palace chief commercial officer Barry Webber said.

“Net88 is a global online gaming platform for sports and gaming fans alike and we’re looking forward to working with them..

March 12, 2024

Genius Sports set to extend Premier League data deal until 2029

Genius Sports has been chosen as the successful bidder to extend its official betting data partnership with Football DataCo, which holds data rights to the English Premier League (EPL).

DataCo also holds rights to data from the English Football League (EFL), containing the Championship, League One and League Two, as well as all leagues overseen by the Scottish Professional Football League (SPFL), including the Scottish Premiership.

Genius has now entered into an exclusive period of negotiation with DataCo as it seeks to get the extension over the line. The renewed agreement is still subject to contract and the approval of the leagues and their clubs.

Genius has exclusively supplied low latency data to DataCo from the EPL, EFL and SPFL since 2019. The current deal expires at the end of the 2024-25 season, with the new contract set to last until 2029.

The fresh deal will see Genius Sports continue to distribute data from over 4,000 UK football fixtures per season.

Genius Sports repo..

August 11, 2023

Risky business: The perils of setting Premier League odds

Simon Trim, launch consultant to 10star lifts the lid on the headaches facing bookmakers as a new Premier League season starts and what they can do to separate the signals from all the noise.

If, as a famous saying goes, the thoughts of a young man turn to love in springtime, then at this point in the summer – at the start of the football season – it’s all about what bookmakers are going to lay.

For trading teams, there are a multitude of factors to take into account – the significant one being transfers.

New signings can generate a lot of excitement among fans in the same way that losing a key player can be a big blow. Tottenham have drifted by around 7% to finish in the EPL top four next season, largely on the back of Harry Kane heading to Bayern Munich.

Simon Trim, launch consultant to 10star

While the transfer spending firepower of both the Saudi Arabia and MLS leagues and the subsequent means of offloading expensive unwanted players is good news for some Premier League clubs,..

August 9, 2023

Stats Perform scores extension to Premier League rights data deal

Stats Perform has secured an extension to its exclusive official rights deal with Football DataCo (FDC), which manages data for the English Premier League and other major British competitions.

Under the deal, Stats Perform will continue to collect detailed event data at all major English and Scottish football leagues. The agreement runs to the end of the 2024-25 season.

This includes England’s Premier League, Championship, League 1 and 2. The deal also covers all leagues overseen by the Scottish Professional Football Leagues, including the Scottish Premiership.

The deal covers player tracking data, AI-powered insight data and player market data. This will be collected and distributed through Stats Performs’ Opta brand.

Stats Perform will distribute data to media and broadcast outlets, sportsbooks and fantasy sports operators. The agreement also covers providing data to professional teams around the world.

“At Stats Perform we are committed owners of our large, deep Opta football ..

April 14, 2023

Not such a special one: The Premier League shirt “ban”

Following news of the Premier League gambling sponsorship ban, Jon Bruford queries whether this is at best belated and at worst ineffective.

In an unsurprising move, the English Premier League has collectively agreed to remove gambling sponsorship from the front of clubs’ match day shirts.

For those not interested in sports, this is football (soccer) and the Premier League is one of the most watched professional leagues of any sport, anywhere in the world.

This will certainly be met with smiles by most of the industry’s critics but, let’s face it, this is a largely pointless move made by the league so they don’t lose all the revenue from gambling. It’s placatory at best, pointless at worst. Why?

That’s a great question and one I’m glad you asked. But where do we begin?

The gambling industry – and its critics – has recognised that advertising around sport is potentially a problem for quite a while. Even those industry guardians the Betting and Gaming Council (BGC) have stood astr..

November 17, 2022

English FA charges Brentford star Toney over 232 betting breaches

The English Football Association (FA) has charged Ivan Toney, who plays for English Premier League football club Brentford, with misconduct after ruling that he breached its strict betting regulations.

Toney last week admitted he was assisting the FA with an investigation amid newspaper reports he bet on football matches earlier in his career.

The Daily Mail said the FA has been investigating Toney for seven months over allegations he was betting on games during his time playing in the lower leagues. It is not thought Toney ever placed bets on the team he was playing for at the time to lose.

The FA has now confirmed Toney was charged after its investigation uncovered that he had breached betting rules 232 times between 25 February 2017 and 23 January 2021.

The specific breach was in relation to FA Betting Rule E8, which states any player, match official or coach must not bet, either directly or indirectly, on any matters related to football anywhere in the world.

Though the FA did..

September 23, 2022

English football must distance itself from the Pogos

iGB op-ed: Zak Thomas-Akoo argues that in the wake of criminal scandals regarding offshore operators based in the Philippines, the continued association by English football clubs with the sector could be a ticking time-bomb for scandal.

Most fans of Premier League clubs probably couldn’t tell you much about the Pogo sector, but it has become deeply embedded in top-flight English football.

A Philippines Offshore Gambling Operation (Pogo) is a Philippines-based gambling site that broadcasts games of chance to other jurisdictions – usually elsewhere in Asia. Almost by definition, this comes without approval by local authorities in the operator’s target markets. While China has been the highest-profile target, a number of Pogos also specialise in the Korean or Vietnamese markets.

The sector is also widely believed to be infiltrated by criminal organisations and has been linked to crimes such as human trafficking, slavery and prostitution, with the situation getting so bad that a senator..

September 9, 2022

British sporting events suspended following death of Queen Elizabeth II

Football’s English Premier League and a number of other major British sports organisations have announced that events and games will not go ahead this weekend following the death of the queen.

Premier League clubs met this morning to discuss this weekend’s round of matches, with teams agreeing to postpone all matches, including the Monday night match between Leeds United and Nottingham Forest, as a mark of respect.

The queen passed away yesterday (8 September) at Balmoral Castle in Scotland after 70 years on the throne.

“We and our clubs would like to pay tribute to her majesty’s long and unwavering service to our country,” Premier League chief executive Richard Masters said. “As our longest-serving monarch, she has been an inspiration and leaves behind an incredible legacy following a life of dedication.

“This is a tremendously sad time for not just the nation but also for the millions of people around the world who admired her, and we join together with all those in mourning her..

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Tag: Premier League