DraftKings on Wednesday (28 August) announced that it has come to terms to buy Simplebet in an effort to punch up its in-play betting capabilities and boost its AI game.
The acquisition will be DraftKings’ second major purchase this year, after it completed the purchase of digital lottery company Jackpocket in May. DraftKings earlier this year also acquired SportsIQ Analytics and sold VSiN back to its original owners.
DraftKings, founded in 2012 in Boston, is the second-biggest US sports betting company by market share.
Details of the deal were not released and are pending regulatory approval. The boards of directors for both companies have approved the acquisition, according to a DraftKings press release.
The Simplebet deal would allow DraftKings to integrate Simplebet’s machine learning models into its platform and offer customers “highly accurate betting opportunities during every moment of a game”. By adding Simplebet’s technology, according to the press release, DraftKings ..
