KTO Group has pulled its sports betting brand from Peru and Chile to focus on the licensed Brazil market once it launches in January 2025.
KTO founder and CEO Andreas Bardun told iGB its LatAm presence had been reduced to just Brazil as the company prioritises growing its market share in the region.
KTO is one of 17 operators to have already applied for a betting licence within the initial 90-day window of preference. This means KTO will be granted a licence within the first wave, in time for the 1 January launch date.
First mover advantage will be crucial in brazil says kto ceo andreas bardun
KTO Brazil was launched in 2018 and Bardun believes the company will benefit from a first-mover advantage in the licensed betting market.
“We entered Brazil maybe four or five years ago now when there wasn’t so much attraction, people couldn’t really see the potential,” Bardun told iGB. “And we realised there wasn’t any kind of localisation of the product.
“We thought this is a good oppor..