Strategy – Bookielink

September 30, 2024

Weekend Report: DraftKings penalty, former deputy PM talks UK election betting, David takes over at Entain

Welcome to the Weekend Report, where iGB looks at the news that you may have missed over Friday, Saturday and Sunday. This week, DraftKings agrees to pay $200,000 over disclosure violations, former British deputy PM speaks to the regulator about election betting probe and Stella David takes the helm at Entain.
DraftKings faces $200,000 penalty
First this week, DraftKings has agreed to pay a $200,000 (£149,251/€178,756) penalty for selectively disclosing certain material non-public information on social media accounts, instead of all investors.

In July last year, DraftKings’ public relations company published posts on LinkedIn and X, formerly Twitter, about “strong growth”. This was despite DraftKings having not released its Q2 2023 financial results. DraftKings asked for the posts to be removed but did not distribute information to investors for another week.

The US Securities and Exchange Commission hit out at DraftKings. It said such information must be made available to all inves..

September 26, 2024

Flutter claims 11% Brazil market share following NSX acquisition

Flutter is among the top three betting companies in Brazil with an 11% market share, thanks to its acquisition of a 56% stake in Betnacional parent NSX Group. Its position in Brazil was outlined in some detail during the group's Capital Markets Day presentation.
Flutter said the NSX Group acquisition would provide the group with necessary local expertise in the Brazilian market. The deal is expected to close by Q2 2025 and will help establish a new ‘Flutter Brazil’ business, which will include its existing Betfair brand. NSX Group’s Pagbet, MrJack.bet and Betpix brands will also fall under the new business arm.

According to Regulus Partners and internal estimates, NSX holds 9% of the total online market in Brazil. It estimates Brazil’s net gaming revenue (NGR) for 2023 was $2.8bn. Of that figure, Flutter claims its Betfair brands, alongside those it acquired in the NSX deal, came third in revenue terms with over a tenth of the market.

Flutter’s revenue from Betfair and NSX comb..

September 26, 2024

Flutter touts global success and future growth at annual investor conference

Wednesday (25 September) was a tour de force for global wagering giant Flutter, as the company's executives touted its worldwide success to investors and detailed plans for future growth.
The company held its annual investor day presentation in New York on Wednesday. Several executives presented details in an extensive breakdown about Flutter’s tentacles around the globe. Investors heard from group CEO Peter Jackson, FanDuel CEO Amy Howe, Flutter’s UK & Ireland and international CEOs Ian Brown and Dan Taylor and more.

Overall, the executives heralded the “Flutter Edge”. This, they said, is the formula that has vaulted the company into “gold-medal positions” in several large markets, such as the US, UK, Italy and Australia. It consists of four main tenets: product, technology, expertise and scale.

This quartet was referenced ubiquitously as the key driver for the company’s success. Throughout the presentation, the company’s widespread dominance of odds pricing and parlay produ..

September 23, 2024

Grupo Silvio Santos partners OpenBet for new betting brand in Brazil

Grupo Silvio Santos has announced it will partner with OpenBet for the launch of its Todos Querem Jogar (TQJ) venture in Brazil, deploying the provider’s end-to-end betting ecosystem.
The new long-term agreement will see Grupo Silvio Santos, a conglomerate that includes the Brazilian Television Network (SBT), offer OpenBet’s responsible gambling technology, its player account management (PAM) system and its managed trading services.

Grupo Silvio Santos applied for a licence on 19 August, the day before the 20 August deadline for the initial 90-day window of preference. Operators that applied for a licence during that period will be guaranteed to have their applications processed by the legal market launch date of 1 January 2025.

The TQJ platform will aim to leverage Grupo Silvio Santos’ extensive media reach, with the conglomerate claiming its shows on SBT reach over 113 million Brazilians every month with an average per day viewership exceeding 29 million.

José Roberto Maciel, Grup..

September 11, 2024

Apuesta Total CEO: There isn’t room for everyone in Peru’s regulated market

Apuesta Total CEO Gonzalo Perez expects three or four operators will dominate the newly-regulated online market in Peru, while the remaining brands will fight for single-digit market share.
Law no 31557 came into effect in Peru on 9 February of this year as the government sought to regulate online gaming and sports betting in the country.

Operators active in Peru before the announcement had until 10 March to submit a licence application. Gambling regulator Mincetur warned those who did not comply could face a fine of up to Sol990,000 (€245,394/£212,401/$257,838) or criminal prosecution.

According to the law, Mincetur will process licence applications within 30 business days of submission. Perez said operators have a 15 November deadline to submit final certifications for their platform and content. Failing to meet that deadline could result in authorisation being revoked.

During that initial window in March, 145 licence requests were submitted. Meanwhile new entrants to Peru were g..

August 30, 2024

Does Flamengo’s Flabet set a blueprint for sports teams to become betting operators?

Brazilian football club Flamengo’s new Flabet sportsbook could set a trend for other teams to become operators, according to two lawyers from Bichara e Motta Advogados.
Udo Seckelmann and Pedro Heitor de Araújo, who work in the gambling & crypto practice of Brazilian law firm Bichara e Motta Advogados, say other clubs may adopt a similar model to grow revenue.

Earlier this month, Flamengo revealed plans to launch Flabet with Pixbet, the club’s master sponsor, managing the brand. Essentially the arm’s-length agreement allows the operator to become an active participant in Brazil’s sports betting market, rather than only generating revenue through sponsorship.

The Flabet agreement lasts until 2027, with Pixbet paying Flamengo a minimum amount of BRL82.5m (£11.1m/€13.2m/$14.7m) over that timespan. The club will receive BRL10m in 2024, BRL22.5m in 2025 and then BRL25m in both 2026 and 2027.

Additionally, the club could receive a royalty fee of 1% of gross gaming revenue (GGR) if that ..

August 29, 2024

Caixa expects to be a major player in the Brazil betting market

Caixa Loterias president Carlos Antônio Vieira Fernandes believes the company will be one of the leaders in the upcoming Brazil betting market.
Caixa, Brazil’s federal bank, submitted its licence application on 20 August, a day before the initial 90-day preference window closed. By applying during that timespan, Caixa, like other operators who filed in that window, is guaranteed its request will be processed by 1 January 2025. That is the expected launch date of the legal betting market in Brazil.

Brazil’s Secretariat of Prizes and Betting (SPA) received 113 applications during the priority window.

If the application is successful, Caixa, a Brazilian bank which holds a federal monopoly on lottery, will be able to offer sports betting to players in Brazil. The market is expected to be highly lucrative.

A study by the International Betting Integrity Association (IBIA) predicted sports betting turnover will reach $34bn (£26.8bn/€31.1bn) by 2028. Of that, onshore gross win is expected ..

August 20, 2024

KTO targeting 10% market share in Brazil’s regulated betting market

Speaking to iGB, KTO founder and CEO Andreas Bardun is aiming to capture a 10% market share of the licensed Brazilian betting market. He is confident the group's hard work and prolific localisation strategy will pay off.
KTO has been active in Brazil since 2019, when it initially launched in a single state. Prolific expansion and various regional and national sports sponsorships have helped it gain a foothold in the market.

“I believe anyone should aim to have at least 10% market share in Brazil long term and we aim to be a market leader,” Bardun explains. “To be considered among the top brands, I think you need to have at least 10%.

“To be considered among the top brands, I think you need to have at least 10% [market share],” says KTO CEO ANdreas bardun
“We know we’re probably far off that at the moment, but if you consider pound for pound what we have done in Brazil because we are coming from very humble backgrounds with very small investment into the company and to be able ..

August 14, 2024

KTO pulls out of Chile, Peru to narrow focus on Brazil betting market

KTO Group has pulled its sports betting brand from Peru and Chile to focus on the licensed Brazil market once it launches in January 2025.
KTO founder and CEO Andreas Bardun told iGB its LatAm presence had been reduced to just Brazil as the company prioritises growing its market share in the region.

KTO is one of 17 operators to have already applied for a betting licence within the initial 90-day window of preference. This means KTO will be granted a licence within the first wave, in time for the 1 January launch date.

First mover advantage will be crucial in brazil says kto ceo andreas bardun
KTO Brazil was launched in 2018 and Bardun believes the company will benefit from a first-mover advantage in the licensed betting market.

“We entered Brazil maybe four or five years ago now when there wasn’t so much attraction, people couldn’t really see the potential,” Bardun told iGB. “And we realised there wasn’t any kind of localisation of the product.

“We thought this is a good oppor..

August 8, 2024

Penn CEO Snowden: “Don’t believe everything you read” on M&A, points to late August NY launch

Penn Entertainment CEO Jay Snowden refused to comment on speculation of competitors teaming up to acquire the operator during Thursday's quarterly earnings call. Instead, he talked up deeper and deeper integrations with partner ESPN.
On Thursday’s (8 August) earnings call, Snowden said the company will be live in the biggest legal market in the US – New York – by the start of the college football season. He also addressed the controversial winners’ surcharge that DraftKings is floating. But his main focus was acquisition rumours.

The ESPN Bet launch last November brought the premier sports media brand into the betting sector. Snowden said it was a milestone moment. But it hasn’t yet translated into a podium position for Penn Entertainment.

Blended market share across six states averaged 6% for March, and investors have started to question Penn’s digital strategy. This led to rumours of a sale, suggesting Boyd Gaming would bite. Those rumours evolved into a joint approach with ..

August 5, 2024

Rush Street Interactive won’t join DraftKings in introducing surcharge

Rush Street Interactive has no plans to introduce a surcharge for its players after DraftKings announced its plans to implement a gaming surcharge last Thursday (1 August).
Rush Street Interactive’s commitment to customer-centric policies in a Monday (5 August) press release follows DraftKings’ Q2 business update. DraftKings said its plans to “address high tax rates” involved introducing surcharge on winning bets in states with a tax rate exceeding 20% starting from 1 January 2025.

Rush Street Interactive and its brands, which include BetRivers and RushBet, says it is reaffirming its “dedication to providing exceptional value” for players by not following in DraftKings’ footsteps.

It was an “easy decision” for Rush Street Interactive CEO Richard Schwartz.

“RSI remains committed to maintaining its leadership position in the industry by continuously prioritising the needs and preferences of its players,” Schwartz explained.

“We believe that RSI’s focus on customer satisfaction, coupl..

August 2, 2024

Bettors, analysts say “no thanks” to DraftKings’ surcharge idea

US sports betting operators have long been grappling with ways to navigate increasingly high tax rates. But DraftKings' new idea isn't sitting well with bettors or analysts.
DraftKings spurred debated among the wagering community on Thursday (1 August) when it announced plans to implement a gaming surcharge for players in high tax states.

In its Q2 business update, the company said it has “plan to address high tax states”. That is to “roll out a gaming tax surcharge” starting 1 January 2025. This will be applied to winning bets “in any state with a tax rate above 20% that has multiple sports betting operators”. Those criteria currently apply to New York, Illinois, Vermont and Pennsylvania.

New York’s tax rate is 51%, Pennsylvania is 36% and Vermont is 20%. Illinois recently implemented a sliding scale that caps out at 40% for the highest-earning operators. The bottom of the scale is 20%.

DraftKings asserted the surcharge will be “fairly nominal to the customer”. The only ..

October 2024
Mon	Tue	Wed	Thu	Fri	Sat	Sun
	1	2	3	4	5	6
7	8	9	10	11	12	13
14	15	16	17	18	19	20
21	22	23	24	25	26	27
28	29	30	31

Tag: Strategy