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Daily Archives: August 27, 2024

August 27, 2024

Yield Sec report: Illegal US gross gaming revenue continues to significantly outpace legal GGR

A new Yield Sec report shared exclusively with iGB shows that the US gambling market reached $39.9bn (£30bn/€35.7bn) in gross gaming revenue (GGR) in the first half of 2024. The company said $29.1bn of that GGR came from illegal platforms between January and June 2024.
Yield Sec uses predictive analytics in its report. The report is for sports betting and online gambling only and reveals $10.8bn in GGR on legal platforms. According to the report, there were 892 illegal operators working in the US in the first half of 2024. In addition, 651 affiliates were promoting illegal platforms.

In 2023, Yield Sec predicted that the US market was $40.9bn in GGR for the year. It appears the 2024 numbers will easily eclipse that. Two new US states entered the live US market in 2024 – North Carolina and Vermont. No US jurisdictions legalised wagering in 2024. North Carolina is the ninth-biggest US state by population and the sixth-biggest legal betting state by population.

Through its first five ..

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August 27, 2024

Survey estimates 10% of Brazil population has suffered gambling-related financial issues

A survey by market research specialist Hibou has revealed 10% of the population in Brazil has endured financial problems from gambling ahead of regulation coming into force.
The survey, which included 2,839 respondents in Brazil from all social classes, studied the prevalence of gambling in the population.

The study found 68% of Brazilians gamble, with around 16% of respondents stating they had suffered from financial issues due to their gambling.

Is pre-regulation gambling causing social issues?
That equates to around 10% of the Brazilian population. While this may cause concern it is important to note it covers a period before the legal online market launches. The first legal bets will be placed on 1 January 2025, with 113 operators applying for a licence during the initial 90-day window of preference.

Of those who had endured financial problems from gambling, 32% stated they had sold assets to make up for their losses. Additionally, 29% borrowed from friends or family, while 25% ..

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August 27, 2024

LiveScore CEO on overregulation and users’ “endless” demand for sports content

LiveScore Group chief executive Sam Sadi says the business may turn to generative AI to satisfy sports fans’ insatiable demand for content and admits the operator would not have entered the Dutch igaming market today.
“Betting has moved towards the recreational, socially acceptable way to consume sports,” Sadi tells iGB. “Maybe 10 years ago, people would be betting on one or two types of markets, the winner market or number of goals.

“Now we see a wider distribution of bets into more entertainment-like products [such as] bet builders and SGPs (same game parlays), as [users consume] different types of statistics. People follow the sports in a much deeper way than they used to.”

With this evolution of betting behaviours, users have developed an almost insatiable demand for content Sadi explains. “Producing this, almost to individual needs, is expensive to be able to deliver at scale.”

Like others, LiveScore sees generative AI as a solution to satisfying that consumer demand.

Can g..

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August 27, 2024

Rumblings begin anew for legal wagering in South Carolina

South Carolina lawmakers have barely seriously considered legalalising sports betting but, in 2025, the discussion could get more serious.
South Carolina is the opposite of a gambling mecca. The deep red southern state has no land-based casinos, no horse racing and it has some of the strictest gambling laws in the US. Despite those issues, at least one person who studies gambling expects a push toward wagering legalisation in 2025.

“The success in terms of the tax revenue generated already in North Carolina will be enticing,” Stephen Shapiro of the University of South Carolina Department of Sport and Entertainment Management told Statehouse Report earlier this month. “I would imagine that we’re going to see more of those types of [sports betting] bills and that there’s a good chance it would be legalised in the next couple years.”

South Carolina is among the last group of US states to consider legal wagering. To date, there has not been a serious push for it. During the 2024 legisla..

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