Betting platform consolidation has slowed and as operators are turning to smaller, specialist technologies to bolster their sportsbooks, what does the M&A opportunity for incumbents like Kambi and OpenBet look like today?
In September a rumour that Genius Sports was eyeing a takeover of Kambi Group surfaced, resulting in both parties publicly dismissing the suggestion of ongoing talks. The chatter caused both share prices to dip briefly as the market considered what such a deal might look like.
One source at the time told iGB it wasn’t a good time for Kambi to get caught up in a buyout as it was navigating a transition period and ushering in new CEO Werner Becher. But analysts at Swedish investment bank ABG Sundal Collier have suggested that Kambi has been up for sale for a while.
When MGM announced on 24 June that it was acquiring Tipico’s US betting platform to help it move into Brazil and bring its LeoVegas European betting offering onto an in-house tech stack, ABG Sundal Coll..