MGM has established a joint venture with media giant Grupo Globo to enter the licensed betting market in Brazil. The offering will use BetMGM’s branding and LeoVegas’ betting and gaming technology.
The venture will leverage Grupo Globo’s consumer network of approximately 70 million daily users across tv, digital, radio and print media. It is the largest media group in Latin America.
Once its licence is approved, the JV will launch in 2025 with its headquarters in Sao Paulo.
In a statement, BetMGM said the venture would maintain exclusive rights to all of MGM Resorts’ iconic brands and will count on the customer bases of both companies to establish a widely known betting offering.
MGM CEO Bill Hornbuckle said the JV was a key milestone in the operator’s growth strategy.
“Brazil is one of the most exciting and vibrant emerging gaming markets in the world, and no one has more exposure and expertise in this market than Grupo Globo.
“This historic alliance allows us to quickly enter the market with the scale and expertise needed to establish an early foothold as a leading operator,” he said.
In June, MGM’s LeoVegas acquired Tipico US’ betting technology to provide it with an in-house offering to utilise across Europe and Latin America.
