Steve Rogers, the former, long-time chief commercial officer of Inspired Entertainment, has launched Playbook Fusion, a new B2B games studio aiming to deliver a new genre of betting products.
Playbook Fusion will seek to combine gambling and video games to develop a new genre of sports-themed betting products. This content will be made available to operators in markets around the world.
Each title, Playbook Fusion says, will offer a deeper and more persistent experience than the games currently available. This, it adds, will require players to use skills and optimise their strategy to impact the outcome of each game.
“Recognising how players of video games enjoy the feeling of ownership and pitting their skills against other players in the global community, Playbook Fusion takes that same desire for connection and community into the sphere of gambling,” Playbook Fusion said.
Playbook Fusion targets immersive experiences
Rogers worked with Santiago Jaramillo to develop and launch the new venture. Jaramillo has spent more than 12 years working in the video games industry, including spells at Scopely and Electronic Arts.
“I am proud and excited to launch my new venture,” Rogers said. “Bringing together a super-talented team from the gaming and gambling spheres, including the amazing Santiago Jaramillo, to develop a new genre of immersive, persistent sports-themed gambling products is so exciting. It’s great to finally be able to talk more about our plans.
“It’s fascinating to be able to take insight from the games industry to understand how creative directors develop sophisticated game mechanics and ecosystems to engage their players and then looking at how they can be brought into the gambling sphere.
“The game is about to change.”
The launch comes six months after he left Inspired. Rogers served as CCO at the developer for more than 25 years before stepping down in November last year.
Inspired moved quick to replace Rogers, announcing the appointment of Ian Freeman ahead of his departure. Freeman joined from FSBTech having also previously worked for Kambi Group and EveryMatrix.
