Simon Trim, 10star strategic advisor, on how innovation in trading, risk management and data usage can unlock a sustainable and harmonious relationship between the customer, supplier and operator.
In the world of sports betting the ecosystem comprises three main participants – those of the bettor, the operator and the supplier. However, unlike the many symbiotic connections in nature, the relationship between the “three sisters” of sports betting is often ugly and characterised by parochial and adversarial behaviours, rather than sustainable and cooperative ones.
The United Nations first defined “sustainability” as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
In the natural world, this refers to the ability of ecosystems to remain diverse, productive and resilient over time, but it is often overlooked that these themes are just as important in the business world too. Sustainable industry practices ..