Increased and more widespread monitoring of women’s sport should be considered to help combat match-fixing, according to a new report.
‘Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges’ looked at the current state of female sports around the world.
Presented this week at iGB L!VE, the study had the support of leading industry organisations, operators and suppliers. These included the International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform.
The report flagged a “dramatic” rise in women’s sport worldwide, accompanied by a similar increase in betting.
Football led the way in terms of betting activity, with an annual market growth rate of approximately 20% since 2020. This was followed by tennis, basketball and cricket, with growth rates of over 10% during the period from 2017 to 2022.
The study also looked at the characteristics of female bettors. The percentage of female bettors in women’s ..