Betano will be the new sponsor of the top football league in Argentina after Kaizen Gaming and the Argentina Football Association (AFA) announced a partnership.
The top division in Argentina will now be known as Torneo Betano commencing from the opening of the season this past weekend. Meanwhile, the cup competition Copa de la Liga Profesional will be renamed Copa Betano from next season onwards.
Betano will also be the league’s exclusive betting partner following its launch in Argentina earlier this year.
AFA president Claudio Tapia is excited for the potential of the new deal.
“The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina,” Tapia said. “This agreement with Betano strengthens our vision and confirms, once again, the massive reach of Argentine football.”
Kaizen’s chief commercial officer, Julio Iglesias, added: “Our new partnership with the AFA reinforces our growing dedication to the Argentinian footbal..