Brazil – Bookielink

September 10, 2024

Betano leading in Brazil with 23% of grey betting market share ahead of Bet365

Betano is currently leading the way in Brazil with a 23% share of the grey wagering market, a new white paper from OpenBet has indicated using research from global industry data consultancy H2 Gambling Capital.
Offering exclusive data analytics and projections from H2GC, the OpenBet report revealed Betano 23%of the Brazil betting market, with Bet365 following closely behind with a 20% share.

However, the report also outlined that with the legal market set to launch on 1 January 2025, the Brazilian industry will be increasingly competitive as local brands as well as a raft of international brands seek to get their share of an onshore market that H2GC predicts could reach $10.1bn (£7.7bn/€9.2bn) in gross gaming revenue (GGR) by 2029.

That would represent growth of nearly double, with H2GC estimating Brazil’s legalonline sports betting and igaming market will be worth around $5.6bn in 2025 GGR.Around $3bn of that will come from online sports betting, with igaming responsible for $2.6bn…

September 9, 2024

Brazil government preparing heavy crackdown on illegal betting payments

Pay4Fun director Ari Celia tells iGB Brazil's ministry of finance has established a new department to target black market operators. He expects Pix blocking efforts to be successful.
Brazil’s government is implementing hefty measures to prevent illegal operators from processing payments ahead of the legal betting market’s launch on 1 January 2025.

The government’s ministry of finance is setting up a team of eight civil servants who will specifically work on preventing illegal sites from taking and receiving payments, according to Celia.

The team will process complaints from the sector and seek to punish unlicensed payment providers and illegal sites.

Blocking Pix payments will be successful
One measure the government has publicly announced is blocking payments involving illegal operators made via Pix, an instant payment service controlled by the Central Bank of Brazil which the majority of the betting market uses.

Regulators in other markets like Germany and across Europe..

September 2, 2024

Federal Revenue Service to address Brazil sports betting tax concerns at CPI hearing

Special secretary of Brazil’s Federal Revenue Service Robinson Barreirinhas will appear in front of the parliamentary commission inquiry (CPI) on match-fixing to explain how sports betting tax from companies abroad will be kept in Brazil.
The special secretary will appear at the request of Carlos Portinho, who is looking to clarify how tax payments will be made across borders.

Barreirinhas will be heard this Wednesday (4 September) by the CPI on manipulation, which was set up in April to counter match-fixing on sports betting in Brazil.

As set out in Normative Ordinance No 827, operators must have a headquarters on Brazilian soil. Foreign companies are still eligible for a licence, although they must have a local subsidiary of which a Brazilian owns at least 20% of the share capital.

Businesses must also provide a joint certificate from the special secretariat of federal revenue and the attorney-general’s office of the national treasury to show they are registered to pay tax in the ..

August 30, 2024

Does Flamengo’s Flabet set a blueprint for sports teams to become betting operators?

Brazilian football club Flamengo’s new Flabet sportsbook could set a trend for other teams to become operators, according to two lawyers from Bichara e Motta Advogados.
Udo Seckelmann and Pedro Heitor de Araújo, who work in the gambling & crypto practice of Brazilian law firm Bichara e Motta Advogados, say other clubs may adopt a similar model to grow revenue.

Earlier this month, Flamengo revealed plans to launch Flabet with Pixbet, the club’s master sponsor, managing the brand. Essentially the arm’s-length agreement allows the operator to become an active participant in Brazil’s sports betting market, rather than only generating revenue through sponsorship.

The Flabet agreement lasts until 2027, with Pixbet paying Flamengo a minimum amount of BRL82.5m (£11.1m/€13.2m/$14.7m) over that timespan. The club will receive BRL10m in 2024, BRL22.5m in 2025 and then BRL25m in both 2026 and 2027.

Additionally, the club could receive a royalty fee of 1% of gross gaming revenue (GGR) if that ..

August 29, 2024

Caixa expects to be a major player in the Brazil betting market

Caixa Loterias president Carlos Antônio Vieira Fernandes believes the company will be one of the leaders in the upcoming Brazil betting market.
Caixa, Brazil’s federal bank, submitted its licence application on 20 August, a day before the initial 90-day preference window closed. By applying during that timespan, Caixa, like other operators who filed in that window, is guaranteed its request will be processed by 1 January 2025. That is the expected launch date of the legal betting market in Brazil.

Brazil’s Secretariat of Prizes and Betting (SPA) received 113 applications during the priority window.

If the application is successful, Caixa, a Brazilian bank which holds a federal monopoly on lottery, will be able to offer sports betting to players in Brazil. The market is expected to be highly lucrative.

A study by the International Betting Integrity Association (IBIA) predicted sports betting turnover will reach $34bn (£26.8bn/€31.1bn) by 2028. Of that, onshore gross win is expected ..

August 27, 2024

Survey estimates 10% of Brazil population has suffered gambling-related financial issues

A survey by market research specialist Hibou has revealed 10% of the population in Brazil has endured financial problems from gambling ahead of regulation coming into force.
The survey, which included 2,839 respondents in Brazil from all social classes, studied the prevalence of gambling in the population.

The study found 68% of Brazilians gamble, with around 16% of respondents stating they had suffered from financial issues due to their gambling.

Is pre-regulation gambling causing social issues?
That equates to around 10% of the Brazilian population. While this may cause concern it is important to note it covers a period before the legal online market launches. The first legal bets will be placed on 1 January 2025, with 113 operators applying for a licence during the initial 90-day window of preference.

Of those who had endured financial problems from gambling, 32% stated they had sold assets to make up for their losses. Additionally, 29% borrowed from friends or family, while 25% ..

August 21, 2024

Priority window closes for Brazil licence applications as 113 apply in total

The window for prioritised licence applications in Brazil has now shut with 113 operators submitting requests ahead of the deadline and excitement is building ahead of the market going live.
By applying before the 20 August deadline passed, the 113 operators have ensured their licence applications will be processed by 1 January 2025, the forecast launch date of the legal market in Brazil.

The 90-day initial window of preference opened in May. For a while, it appeared the number of applications would fall well short of industry expectations with just Kaizen Gaming-owned Betano applying by the end of June.

However, the publication of the remaining ordinances sparked an acceleration of requests, with 108 of the 113 applications coming after the final ordinance on sanctions was announced on 31 July. Notably, the much-awaited Normative Ordinance No 1,207 on online games clarifying which games would be allowed was one of the last to be published.

The total number of applications fell shor..

August 20, 2024

KTO targeting 10% market share in Brazil’s regulated betting market

Speaking to iGB, KTO founder and CEO Andreas Bardun is aiming to capture a 10% market share of the licensed Brazilian betting market. He is confident the group's hard work and prolific localisation strategy will pay off.
KTO has been active in Brazil since 2019, when it initially launched in a single state. Prolific expansion and various regional and national sports sponsorships have helped it gain a foothold in the market.

“I believe anyone should aim to have at least 10% market share in Brazil long term and we aim to be a market leader,” Bardun explains. “To be considered among the top brands, I think you need to have at least 10%.

“To be considered among the top brands, I think you need to have at least 10% [market share],” says KTO CEO ANdreas bardun
“We know we’re probably far off that at the moment, but if you consider pound for pound what we have done in Brazil because we are coming from very humble backgrounds with very small investment into the company and to be able ..

August 19, 2024

Brazil committee endorses harsher penalties for match-fixing

Brazil's constitution and justice committee (CCJ) of the chamber of deputies has passed a bill that seeks to make the penalties for those found to have manipulated matches harsher.
The bill is looking to amend Brazil’s General Sports Law. It was originally authored by representative Bandeira de Mello before representative Orlando Silva drafted a revised version.

Current penalties for those guilty of match-fixing are a prison term of between two and six years as well as a fine. The substitute bill would increase that penalty from a third to a half should the person involved serve as a referee, player, coach, bettor or agent as well as a manager, director or representative of a sports club.

Additionally, the amended bill includes a prison sentence of between two and six years for those who solicit or recruit people such as referees, athletes, coaches or directors to commit manipulation.

The sports committee had already approved the bill. The chamber of deputies’ plenary will now ..

August 14, 2024

KTO pulls out of Chile, Peru to narrow focus on Brazil betting market

KTO Group has pulled its sports betting brand from Peru and Chile to focus on the licensed Brazil market once it launches in January 2025.
KTO founder and CEO Andreas Bardun told iGB its LatAm presence had been reduced to just Brazil as the company prioritises growing its market share in the region.

KTO is one of 17 operators to have already applied for a betting licence within the initial 90-day window of preference. This means KTO will be granted a licence within the first wave, in time for the 1 January launch date.

First mover advantage will be crucial in brazil says kto ceo andreas bardun
KTO Brazil was launched in 2018 and Bardun believes the company will benefit from a first-mover advantage in the licensed betting market.

“We entered Brazil maybe four or five years ago now when there wasn’t so much attraction, people couldn’t really see the potential,” Bardun told iGB. “And we realised there wasn’t any kind of localisation of the product.

“We thought this is a good oppor..

August 13, 2024

EstrelaBet and SportyBet among latest Brazil betting licence applications

With just over a week to go until the 20 August deadline, on Monday (12 August) EstrelaBet and SportyBet submitted licence applications to operate betting in Brazil.
Reals Bet then applied today (13 August), taking the total number of applications in Brazil to 13.

Operators that apply within the 90-day initial submission window will ensure their applications are processed ahead of 1 January 2025. That is currently expected to be the launch date for the legal market.

After that date, operators active without a licence will face punitive measures.

The trio joins the likes of Betano and Betsson in applying for licences to operate in what looks set to be a huge market. A recent International Betting Integrity Association study predicted Brazil could reach $34bn (£26.8bn/€31.1bn) in sports betting turnover by 2028.

EstrelaBet chief business officer Fellipe Fraga recently told iGB the company was waiting for the final regulations to be outlined before it applied for a licence.

“There a..

August 7, 2024

Betsson, Galera.bet and F12 file Brazil betting applications as submissions hit double figures

Betsson, Galera.bet and F12.bet have joined the growing list of betting applicants in Brazil almost a week after its final regulations were published.
There is less than two weeks until the government’s 20 August initial submission deadline, which guarantees applicants in the first wave will receive a licence by the market launch date.

Betsson, Galera.bet and F12.bet have this week joined the likes of Betano and Rei do Pitaco, who made their submissions in May and July respectively.

Swedish operator Betsson moved into Brazil in 2019 by acquiring a 75% stake in Brazilian sportsbook operator Suaposta. Betsson has invested heavily in Brazil – LatAm accounted for 23% of the operator’s regulated revenues in Q2.

“I think that we have the possibility of tackling [Brazil] quicker than the big brands,” Betsson managing partner for Brazil Andre Gelfi previously told iGB. “We have a good product, we are a very respected brand. I think reputation is a critical aspect of our industry.”

Galera…

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Tag: Brazil