Following its UK success, MGM Resorts has announced the launch of its BetMGM brand in the Netherlands, making it BetMGM's second European market.
The move marks a continued international expansion strategy for BetMGM, as outlined by owner MGM Resorts.
Utilising LeoVegas Group’s proprietary technology and and platform, the launch represents the second in Europe following the UK last year. LeoVegas was acquired by MGM Resorts in 2022 for $604m.
BetMGM’s new Netherlands offering is expected to mirror that of its UK offering, with a host of new features for players, such as frequent jackpots and loyalty rewards. Players can also avail themselves of new sports promotions and exclusive slots.
Latest international move for BetMGM by MGM Resorts
Gary Fritz, president of MGM Resorts International Interactive, sees the move as a key part of its international expansion.
“We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global marke..