DraftKings has partnered with professional basketball player LeBron James, in a deal that will see James become a talent ambassador for the operator.
Announced today (31 January), the deal will see LeBron share insights on football, as well as a number of select events.
Jason Robins, CEO of DraftKings said that partnering with LeBron was a privilege for the operator.
“Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honour and privilege,” Robins wrote on LinkedIn.
The partnership will result in opportunities for sports fans and fans of LeBron to further engage with DraftKings’ product offering.
“We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come,” he continued.
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