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Tag: Euro 2024

October 29, 2024

Summer of sport fails to halt betting activity decline in Belgium

Fewer consumers in Belgium were active online and betting on this summer’s UEFA Euro 2024 national football team tournament than during the 2022 Fifa World Cup, according to new data from the country’s gambling regulator Kansspelcommissie.

Published this week, the ‘Summer of Sports 2024’ report details players’ betting activity throughout this summer. This period includes major events such as Euro 2024 and the Olympic Games in Paris, France.

Kansspelcommissie released figure for new players, with the average number of new online users during Euro 2024 at 1,031. This is lower than both the 2022 World Cup (1,487) and Euro 2020 (1,175). New online accounts fell from the 3,961 daily average at the 2022 World Cup to 3,298 this year. However, this did surpass the 3,022 daily average during Euro 2020.

Euro 2024 fails to match betting heights of World Cup 2022

Stand-out findings include a decline in the average number of online players active per day during Euro 2024. This stood at 196,95..

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June 18, 2024

How the sector is tackling competition this sporting summer

A packed sporting schedule means there are plenty of opportunities for gambling companies this summer to engage and target new customers. iGB spoke to a few industry leaders on targeting new betting markets and unique products helping them to stand out from the crowd.

Operators Betfred and Paddy Power and betting engine supplier Kambi are among those looking to capitalise and make significant revenue and customer gains throughout the packed summer sporting schedule, which is certain to excite sports fans.

The Euro 2024 kicked off on Friday and the Copa América starts this week, while the Olympic Games is set to take place in Paris as of 26 July with Wimbledon and the US Open to come in July and August.

The opportunity for the sports betting sector is clear, as more traction from these events will lead to increased activity across betting sites and ultimately more financial gain.

According to French gaming regulator L’Autorité Nationale des Jeux (ANJ), the country could see close t..

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June 6, 2024

GamCare calls for improved at-risk employee support ahead of Euro 2024

Gambling support charity GamCare has called upon employers to increase their support for staff vulnerable to gambling addiction ahead of the Euro 2024 tournament.

With Euro 2024 set to begin next week, GamCare has urged employers to open safe spaces for workers to discuss any gambling addiction issues, as well as direct them to appropriate services to encourage support.

GamCare also outlined a five-step plan employers could adopt to support their staff and provoke discussion on gambling harms.

Samantha Turton, head of remote support services at GamCare, says the discrete nature of gambling addiction means it’s imperative to open avenues for at-risk punters to seek help, especially in the workplace.

“Last year we saw steps for more GPs to ask questions from patients around gambling, which is an important step forward,” Turton said. “We believe workplaces could be the next place to create more awareness about gambling and could be a win-win for organisations and staff, with people fe..

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April 12, 2024

ASA reiterates ad guidelines ahead of Euro 2024 and warns against targeting minors

The Advertising Standards Authority (ASA) has warned operators against targeting minors with advertising ahead of the upcoming Euro 2024 tournament.

Euro 2024 gets underway on 14 June, with sports betting activity likely to skyrocket during the tournament in Germany. Ahead of the event, the ASA has reiterated to operators their guidelines on what will be prohibited in their advertising.

The ASA highlighted the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). The CAP Code stipulates that gambling operators must not feature anybody under the age of 25 in their advertising, including footballers. However, there is an exception for websites where bets can be placed directly.

The ASA also warned that ads mustn’t involve any player deemed to have a strong appeal to those under 18.

ASA reiterates other guidelines

The ASA has cautioned that operators shouldn’t mislead audiences by implying official endorsement from players and teams. The ASA did also sta..

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