FanDuel – Page 3 – Bookielink

April 4, 2024

ESPN Bet can challenge market leaders, Truist report shows

ESPN Bet could soon challenge US market leaders Draftkings and FanDuel according to Truist's nationwide survey focused on consumer preferences.

Data collected by Truist Securities analysts in their 2024 Interactive Gaming Survey shows that Penn Entertainment’s ESPN Bet gaming brand has the potential to take on the big two.

According to Truist, it is ESPN’s position as the primary app for bettors to check scores that could help its branded sports betting platform rival DraftKings and FanDuel.

Some 44% of sports fans surveyed said they checked scores on ESPN and 64% of those said they would have interest in betting integration beyond listed lines.

Of the respondents who both frequent ESPN and showed an interest in betting integration, a majority (52%) stated it was likely that ESPN Bet will become their primary wagering platform. Nearly all others (45%) stated it was possible.

Penn’s prospects of overhauling DraftKings and FanDuel

Reflecting on the results, Truist managing d..

March 27, 2024

Leading US operators launch Responsible Online Gaming Association

Seven of North America's largest operators have joined together to launch the Responsible Online Gaming Association (ROGA) in a bid to promote responsible gaming (RG).

ROGA is aiming to promote best RG practices among the industry. BetMGM, Bet365, DraftKings, Fanatics Betting & Gaming, FanDuel, Hard Rock Digital and Penn Entertainment are all collaborating.

According to the launch announcement, the companies involved represent over 85% of the legalised online sports betting and igaming industry in the US. They have pledged more than $20m (£15.8m/€18.5m) to support ROGA’s objectives over the first year of its existence.

Dr Jennifer Shatley will serve as ROGA’s executive director, tapping into her 25 years of experience within the industry and extensive work as an RG executive to facilitate widespread education on the topic.

Shatley’s work with ROGA will take place alongside her role as president of the Nevada Council on Problem Gambling, as well as her position as a member of t..

March 20, 2024

New Washington, DC bill would allow competitive digital sports betting market

A DC councilman, Kenyan McDuffie, has filed a bill that would allow for an open, competitive market in the nation's capital, where consumers currently have only a single choice for online sports betting.

The bill would create a new Class C licence, under which operators could offer online sports betting citywide.

Currently, the only platform available throughout the district is GambetDC, which has been under fire almost since it was launched. Operated by Intralot on behalf of the Office of Lottery and Gaming (OLG), the platform has a reputation for uncompetitive odds, limited markets and difficult usability.

It is common knowledge among stakeholders that consumers cross the border to Maryland and Virginia – both of which offer at least 10 online sportsbooks – for a bigger selection. BetMGM and Caesars Sportsbook also offer digital sports betting in the district, but are limited to doing so at their partners’ sports stadiums and within a two-block radius.

GambetDC has brought..

March 8, 2024

FanDuel takes DC as lottery gives up on Gambet

FanDuel will soon replace GambetDC in the District of Columbia as the only sportsbook platform available to bettors across the city, according to a letter from the Office of Lottery and Gaming (OLG) to the DC City Council obtained by iGB

The letter does not indicate when FanDuel might launch its platform citywide, however.

Dated 8 March, the letter confirms the OLG has “approved Intralot’s request to select FanDuel as a new subcontractor” for the lottery’s sports wagering platform.

Intralot, which contracts with the District of Columbia, has struggled to put out a competitive product in GambetDC. The platform lost $4 million in 2021.

“OLG and Intralot have evaluated the current platform and believe that FanDuel and its industry-leading platform will perform better within the highly competitive DMV region,” OLG executive director Frank Suarez wrote in the letter. “Having a national, market-leading platform will help to quickly improve the player experience and drive significant re..

March 5, 2024

FanDuel named as Carolina Panthers’ sports betting partner

FanDuel has been named as an official sports betting partner of the National Football League (NFL) Carolina Panthers, just days before North Carolina’s legal mobile sports betting market opens.

The North Carolina State Lottery Commission confirmed the 11 March launch date for the state’s mobile sports betting market in January. Players could register for – and fund – accounts from 1 March.

The new partnership between FanDuel and the Carolina Panthers’ NFL team allows fans to pre-register on the FanDuel Sportsbook app ahead of the market’s go-live date. FanDuel will also collaborate with the team on social media content and display digital signage at the Carolina Panthers’ Bank of America Stadium.

Fans can pre-register on FanDuel’s sportsbook app ahead of the 11 March go-live date

North Carolina marks the 22nd state where FanDuel is active with mobile sports betting. It joins the likes of Arizona, Colorado and New Jersey.

Mike Raffensperger, chief commercial officer at FanDuel, sai..

November 15, 2023

FanDuel and Genius Sports launch NFL BetVision streaming solution

FanDuel Group and Genius Sports have further expanded their existing partnership with the launch of a new streaming solution, NFL BetVision.

Focused on the National Football League (NFL), FanDuel and Genius say NFL BetVision is designed to improve the live betting experience.

Incorporating BetVision into the FanDuel Sportsbook will allow fans to watch select NFL games inside the app. FanDuel will also be able to add other features such as integrated odds, real-game stats and graphic overlays.

In addition, Genius will continue to provide FanDuel with access to NFL Next Gen Stats (NGS) and the league’s official sports betting data feed. Genius is the exclusive distributor of the NFL’s official league data.

Genius building on early BetVision success

The launch of NFL BetVision comes after Genius unveiled the original BetVision solution in September. BetVision was initially available on the Caesars and Fanatics Sportsbooks, with it now expanded to FanDuel as an NFL offering.

Since B..

August 11, 2023

FanDuel and DraftKings neck-and-neck in New York during July

Rival operators FanDuel and DraftKings posted almost identical online sports betting revenue in New York during July, while the state reported its lowest monthly handle in 11 months.

Players spent $962.1m (£758.6m/€875.7m) betting on sports online in July. This was the first time New York’s monthly handle has fallen below $1.00bn since August last year.

The total was 20.1% ahead of $800.8m in July last year but 17.5% behind June’s $1.17bn handle.

Gross gaming revenue (GGR) from online betting during the month reached $105.1m. This was up 43.4% from $73.3m last year and 1.3% ahead of $103.8m in June.

FanDuel versus DraftKings – the battle for New York crown

In revenue terms, there was very little between FanDuel and DraftKings. FanDuel has been the frontrunner in New York for some time but DraftKings has steadily closed the gap over recent months.

Flutter Entertainment-owned FanDuel remained marginally ahead with $40.9m in revenue for July. The operator also took $384.6m in online..

June 30, 2023

CFL signs FanDuel as first authorised gaming partner

Flutter Entertainment-owned FanDuel Group has entered a partnership with the Canadian Football League (CFL).

Under the deal, FanDuel will become the league’s first authorised gaming operator and an official sportsbook partner.

Consumers in Ontario will be able to place bets on the CFL through FanDuel. The operator secured a licence in the province ahead of it launching its legal sports betting market last April.

Betting market include in-game player props, such as anytime touchdown scorer and a range of various futures bets.

Read the full story on iGB North America

June 12, 2023

Sports betting apps: Why change is long overdue

Over the last several years, online sports betting has continued to grow in popularity. Russell Karp, senior vice-president at DataArt, explores what sportsbooks need to do to stay at the top of their game.

Following a wave of deregulation in the US, which has led to the legalisation of sports betting in more than 30 states, millions of users are increasingly able to place bets on sports through operator websites and mobile apps.

Major operators like FanDuel and DraftKings have claimed a significant share of the US sports betting market. But I would argue that the entire industry is overlooking some critical technological developments that could change the playing field for everyone.

Studying the playbook of extremely successful apps like Spotify, Facebook, Twitter and Amazon, no sports betting app – including those offered by DraftKings and FanDuel – has effectively utilised tools like in-app personalisation, performance analytics, AI, high-quality video streaming or a loyal commun..

April 5, 2023

FanDuel partners Spotify for content production

Flutter Entertainment-owned FanDuel Group has agreed a multi-year content production partnership with global streaming audio platform Spotify.

Under the new agreement, which builds on an existing partnership between the two parties, FanDuel will work with Spotify’s “The Ringer” website, podcast network and video production house to create content for FanDuel TV.

The Ringer will license select video podcasts to FanDuel TV including existing shows adapted for FanDuel TV and a number of new shows covering sports and competitions such as the National Basketball Association (NBA).

Read the full story on iGB North America

March 10, 2023

Massachusetts’ mobile sports betting market goes live

The six online operators approved to launch mobile sports betting offerings in Massachusetts – FanDuel, DraftKings, WynnBet, Barstool, BetMGM and Caesars – have gone live in Massachusetts.

More than six months on from when then-governor Charlie Baker signed House Bill 5164 into law, players have begun placing bets from the six online operators licensed by the Massachusetts Gaming Commission (MGC) – joining the now majority of US states that have legalised the activity.

The rollout follows the launch of retail sports betting towards the end of January, that permitted any land-based casino or racetrack operator to apply for a licence.

“The debut of sports betting in Massachusetts has delivered an incredible amount of excitement and activity to our retail sportsbook at MGM Springfield,” said BetMGM CEO Adam Greenblatt. “We’re proud to expand our best-in-class wagering experience statewide during one of sports’ biggest months of action.”

Role of sports fans

President of Caesars Digit..

January 6, 2023

How much do sportsbooks spend on marketing and will it lead them to profit?

Russell Karp of DataArt explores how leading US sportsbooks spend their marketing dollars, examines their strategy and results and looks for a path to profitability.

Fall and winter are intensely hot seasons for sports betting with NFL, NBA, college football and basketball, NHL and MLB post-season action. So it’s no surprise that the last three months of the year became the most expensive in terms of advertising.

BIA Advisory Services forecasted that up to $1.8bn would be spent in 2022 to promote gambling products online, with a sizeable chunk going towards sports betting. In the first week of the year alone, ad spending by the four biggest sportsbooks rocketed to a lofty $24m.

But how do these heavy marketing investments impact the sports betting business? And are sportsbooks getting a return on their investment?

Where does the money go?

To acquire as many users as possible, as early as possible, sportsbooks invest heavily in marketing. A larger share of voice, paired with attra..

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Tag: FanDuel