Grupo Silvio Santos has announced it will partner with OpenBet for the launch of its Todos Querem Jogar (TQJ) venture in Brazil, deploying the provider’s end-to-end betting ecosystem.
The new long-term agreement will see Grupo Silvio Santos, a conglomerate that includes the Brazilian Television Network (SBT), offer OpenBet’s responsible gambling technology, its player account management (PAM) system and its managed trading services.
Grupo Silvio Santos applied for a licence on 19 August, the day before the 20 August deadline for the initial 90-day window of preference. Operators that applied for a licence during that period will be guaranteed to have their applications processed by the legal market launch date of 1 January 2025.
The TQJ platform will aim to leverage Grupo Silvio Santos’ extensive media reach, with the conglomerate claiming its shows on SBT reach over 113 million Brazilians every month with an average per day viewership exceeding 29 million.
José Roberto Maciel, Grup..