The Information Commissioner’s Office (ICO) has reprimanded Bonne Terre Limited, trading as Sky Betting and Gaming, for an outdated cookie policy that players couldn't opt out of.
The ICO found Sky Bet had used cookies to collect player data and share it with various marketing platforms before players were able to provide their consent and opt in or out of advertising cookies.
A complaint from campaign group Clean Up Gambling was submitted to the ICO, sparking an investigation into whether the Flutter business was deliberately misusing personal data to target vulnerable gamblers.
While Sky Bet was found to have processed data in a way that was “not lawful, transparent or fair”, the ICO said it found no evidence of deliberate misuse.
ICO deputy commissioner Stephen Bonner believes the case should be a lesson to gambling operators as she urged them to reconsider how they process player data.
“Our enforcement action against Sky Betting and Gaming is a warning that there will be..