The NBA regular season tips off on Tuesday (22 October) with the reigning champion Boston Celtics hosting the New York Knicks. There’s sure to be fast-paced excitement on the court and operators will look to tap into that with their in-play offerings, which have surged in popularity of late.
In June the provider Simplebet, which specialises in micromarket pricing, revealed it had enjoyed a third straight NBA season of growth (up 75% year-on-year), with nearly 13 million in-play bets placed during the 2023-24 season.
Around $325m was wagered with operators using Simplebet’s microbetting products, with the company offering 86 unique in-play markets during the NBA post-season.
Following Simplebet’s third season of consecutive growth, DraftKings announced it had reached an agreement to acquire the microbetting specialist.
The landscape of sports betting in the US since the 1992 Professional and Amateur Sports Protection Act (PASPA) was repealed in 2018 has been one of constant evolutio..