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Tag: Ladbrokes

August 23, 2024

Ladbrokes becomes official betting partner of Liverpool in UK&I

Entain-owned Ladbrokes has been named the new official betting partner of Premier League club Liverpool.
The multi-year betting partnership announced today (23 August) sees Ladbrokes branding on featured LED screens at the club’s Anfield stadium, as well as at Liverpool Women’s St Helen’s Stadium.

Ladbrokes will provide “exclusive content opportunities” and a number of betting activations aiming to “reward and entertain” Liverpool fans.

Additionally, the agreement aims to support local communities with Entain’s grassroot sports investment programme. This aims to grow grassroots football in Liverpool and the surrounding area.

Notably, the partnership will adhere to the Premier League’s Code of Conduct for Gambling Related Agreements in Football. The code was introduced prior this season and focuses on ensuring partnerships between clubs and gambling companies adhere to the four principles of protection, social responsibility, reinvestment and integrity.

For Entain chief commercial o..

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October 6, 2022

Entain to promote online betting brands at NSW hotels in new deal

Global gambling giant Entain has agreed a new deal with the Australian Hotels Association (AHA), allowing it to promote its online betting brands Neds and Ladbrokes at New South Wales hotels.

The agreement comes despite hotels in the state having an existing exclusivity deal with Tabcorp, the national totalisator board.

As a result, the deal will not involve any Entain wagering terminals, or hotel staff accepting or taking commission for bets. Instead, Ladbrokes and Neds will simply be advertised at these venues.

“For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss – primarily due to high Sky Channel and EBT (betting terminal) fees,” AHA NSW CEO John Whelan said. “In-country NSW it’s even worse, with the majority of country pubs currently running their PubTAB at a loss.

“Today’s partnership with a world leader in Entain will finally give NSW hotels competition and choice.”

An evolution?

Entertain Australia chief executive Dean Shannon said th..

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