LiveScore Group has rolled out its new LiveScore Bet online sportsbook in the UK and Ireland in partnership with sports betting solutions provider Kambi Group.
The launch builds on the LiveScore Bet platforms already live in Nigeria and the Netherlands. Kambi is replacing a third-party supplier to power the new sportsbook.
Confirmation of the roll-out comes after LiveScore and Kambi entered into a new sportsbook partnership in October of last year. The deal covers both the LiveScore Bet and Virgin Bet brands.
Kambi is providing its sports betting product suite for the new-look sportsbook. This offering includes a sports betting platform, managed services, AI-powered trading and Bet Builder.
In addition, the LiveScore in-house product teams will utilise Kambi’s open APIs, incentives tools and bespoke bet offer specials.
“We are delighted to have launched in the UK and Ireland with our enhanced sportsbook product ahead of the Euros and Copa América,” LiveScore Group CEO Sam Sadi sai..