The UK Gambling Commission today published its latest iteration of the Gambling Survey for Great Britain (GSGB), looking at gambling participation across the UK between 15 January and 28 April. Participation remained flat on 2023, as majority of participants gambled to win “big money”.
The data follows the annual GSGB survey published for the first time in July and looks at how much UK adults are gambling.
Participation for the actual survey sample increased 8% as the sample size grew from 4,801 in the GC’s equivalent report last year (January to April), to 5,191 this year.
Gambling participation remains flat across the board
Overall gambling participation between January and April was the same as last year at 48% across the entire sample. This dropped to 27% when excluding lottery.
When taking a deeper look at online gambling rates, 16% of participants had gambled via desktop or mobile apps in the last four weeks (excluding lottery). Broken down by sex, slightly more men (20%) p..