Marketing & affiliates

November 14, 2024

Betting with benefits banned in Brazil pending final approval

Minister for Brazil's Federal Supreme Court Luis Fux has filed an injunction to ban betting via Brazil's Bolsa Familia social welfare cheque. The measure will be put to an emergency session of the Brazilian chamber of deputies today with plans to enforce it effective immediately.

The decision was made after a two-day hearing at the Federal Supreme Court (STF), initiated on Monday 12 November, sought to investigate the impacts of betting in Brazil and determine whether the law governing the upcoming legal market is constitutional.

The STF hearing was called following a request from Brazil’s third biggest trade union, the National Confederation of Trade in Goods, Services and Tourism (CNC), filed an ADI (Ação Direta de Inconstitucionalidade) which is a legal action in Brazil intended to overturn a law that conflicts with the country’s Constitution.

Brazil’s betting sector, which is preparing to receive initial licences shortly, has faced significant backlash from politicia..

November 11, 2024

Weekend Report: Ex-Tory leader warns over gambling political donations, WWE drops interest in sports betting

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: former Tory leader warns over gambling donations, WWE loses interest in US sports betting and Betway details responsible gambling initiative with South Africa’s Premier Soccer League.

Former Tory leader warns against donations from gambling sector

First, Sir Iain Duncan Smith, former leader of the Conservative party, has told political parties in Great Britain to stop taking donations from gambling companies.

Smith urged colleagues dealing with “utterly rapacious” betting companies to “sup with a very long spoon”, the Telegraph reported on 8 November. The MP for Chingford & Woodford Green chairs the all-party parliamentary group on gambling reform.

Speaking on BBC Radio 4’s Today programme, Smith was asked if the gambling industry is a big political donor. He replied: “Yes, this is always a problem really. You have got to detach that sort of thing from ..

October 28, 2024

Weekend Report: Operators criticised for research tax credits in Australia, McGregor banks €7m in betting winnings

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Australia treasurer blasts gambling operators over research tax credits, personnel changes at Aristocrat and SkyCity and Connor McGregor banks €7m in betting winnings.

Australia government mulls changes to research tax credits in gambling industry

Firstly this week, the Australian government could change the rules for gambling and betting operators that want to receive government research tax concessions. This comes after it emerged they claimed almost AU$90 million (£45.8 million/€54.9 million/US$59.5 million) in one year.

According to the Guardian, figures from the Australian tax office show four major gambling companies claimed $86.5 million in credits between them in 2021-22. These include Tabcorp, which received $39.5 million, Aristocrat with $22.2 million, Ainsworth Game Technology at $15 million and PointsBet $10 million.

Treasurer Jim Chalmers h..

October 21, 2024

Weekend Report: US sportsbooks switch up prop bet rules for NBA, row erupts over Betfred shop signage

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: US bettors face new rules on NBA player prop bets, new betting shop signage comes under fire and Conor McGregor loses big-money bet.
US sportsbooks to halt prop betting on lower-paid NBA players
First up, major sportsbooks in the US will no longer allow players to place a prop-style bet on the lowest-earning NBA players, sources have told The Athletic.

Quoting the article, the New York Times reported that the decision comes after months of talks between the NBA and its gambling partners. These include both FanDuel and DraftKings. From now on, no “under” bets will be offered on players on a two-way or 10-day contract.

While NBA players make several million dollars a year, players on shorter contracts earn far less. As such, they potentially face greater threats over match and betting manipulation.

The New York Times highlights one case last year when the ..

October 7, 2024

Weekend Report: Betfred to exit AZ and VA, Canada betting ad bill framework advances, Sorare pleads not guilty

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Betfred confirms closure dates in Arizona and Virginia; Canada sports betting advertising bill framework advances and Sorare pleads not guilty over unlicensed gambling charges.
Betfred stepping back from sports betting in several states
First, Betfred has confirmed it is exiting two more US states by announcing closure dates for its sports betting services in both Arizona and Virginia.

Betfred will cease online operations in Virginia first, with a date of 21 October confirmed by the bookmaker. This will be followed by a shutdown in Arizona a couple of weeks later on 4 November. Customers in both states will have until 10pm local time in each state to access their account and make withdrawal requests.

This confirmation follows Betfred’s exit from several other US states during recent months. It ceased online and retail operations in Colorado on 31 August, ..

September 27, 2024

Study shows gambling ads increased threefold on Premier League opening weekend

Almost 30,000 gambling adverts featured across television, radio and social media during the opening weekend of this season’s English Premier League, according to a report by the University of Bristol.
Funded by a GambleAware grant, the research found gambling adverts almost trebled since last year. The 2024-25 Premier League season kicked off on 16 August, with games taking place until 19 August.

During the opening round of games, the university recorded 29,145 adverts, compared to 10,999 the previous year. This includes pitch-side hoardings and shirt logos featuring on live televised matches and news coverage of games.

Televised gambling messages rocket 240%
Television appeared to be the main area of concern for researchers. The report found that the number of gambling messages that appeared during the six televised games across the opening weekend totalled 23,690, up 240% from last year.

The worst-hit match, the report said, was West Ham United against Aston Villa. This game feat..

September 23, 2024

Weekend Report: Labour MP urges Channel 4 to stop gambling ads, Caesars expands reach in Washington

Welcome to the Weekend Report, where iGB looks at the news that you may have missed over Friday, Saturday and Sunday. This week, a Labour MP urges Channel 4 to lead the way in halting gambling adverts in the UK and Caesars extends its sports betting reach in Washington.
Labour MP calls on Channel 4 to drop gambling adverts
First, Labour MP Alex Sobel has written to UK broadcaster Channel 4 urging it to become the first channel to stop airing gambling adverts. Sobel has targeted Channel 4 as it is in public ownership, allowing it more freedom over such issues.

According to the Independent, Sobel referenced Channel 4 as a broadcaster that challenges “the status quo”. He also said he would be willing to work with Channel 4 on the initiative in the longer term.

“Removing gambling advertising from broadcast and on-demand television would provide another layer of protection for those vulnerable to gambling-related harms, and help [curb] the increase in gambling activity among new demograph..

September 17, 2024

ICO investigates Sky Bet for unlawfully processing player data

The Information Commissioner’s Office (ICO) has reprimanded Bonne Terre Limited, trading as Sky Betting and Gaming, for an outdated cookie policy that players couldn't opt out of.
The ICO found Sky Bet had used cookies to collect player data and share it with various marketing platforms before players were able to provide their consent and opt in or out of advertising cookies.

A complaint from campaign group Clean Up Gambling was submitted to the ICO, sparking an investigation into whether the Flutter business was deliberately misusing personal data to target vulnerable gamblers.

While Sky Bet was found to have processed data in a way that was “not lawful, transparent or fair”, the ICO said it found no evidence of deliberate misuse.

ICO deputy commissioner Stephen Bonner believes the case should be a lesson to gambling operators as she urged them to reconsider how they process player data.

“Our enforcement action against Sky Betting and Gaming is a warning that there will be..

August 29, 2024

Betano named new official sponsor of two major Uefa competitions

Kaizen Gaming-owned Betano has signed a three-year agreement to become the official sponsor of Uefa’s Europa League and Europa Conference League football competitions.
Kaizen’s Betano brand will sponsor the two Uefa competitions until the end of the 2026-27 season. Meanwhile, Kaizen’s Stoiximan brand will be the sponsor of the Europa League and Europa Conference League in Greece and Cyprus, the two countries in which it operates.

The move follows Betano’s sponsorship of Uefa’s Euro 2024 tournament over the summer as the competition’s first ever betting partner.

The new deal was signed in Monaco ahead of the draws for the two competitions, with the Europa League and Europa Conference League set to get under way on 25 September and 3 October respectively.

Kaizen Gaming deputy CEO Aris Dimarakis said he is excited to continue working with Uefa after the success of its Euro 2024 sponsorship.

“During Uefa Euro 2024, we formed an impeccable partnership with Uefa, elevating the experience..

August 23, 2024

Ladbrokes becomes official betting partner of Liverpool in UK&I

Entain-owned Ladbrokes has been named the new official betting partner of Premier League club Liverpool.
The multi-year betting partnership announced today (23 August) sees Ladbrokes branding on featured LED screens at the club’s Anfield stadium, as well as at Liverpool Women’s St Helen’s Stadium.

Ladbrokes will provide “exclusive content opportunities” and a number of betting activations aiming to “reward and entertain” Liverpool fans.

Additionally, the agreement aims to support local communities with Entain’s grassroot sports investment programme. This aims to grow grassroots football in Liverpool and the surrounding area.

Notably, the partnership will adhere to the Premier League’s Code of Conduct for Gambling Related Agreements in Football. The code was introduced prior this season and focuses on ensuring partnerships between clubs and gambling companies adhere to the four principles of protection, social responsibility, reinvestment and integrity.

For Entain chief commercial o..

August 21, 2024

Yield Sec: Black market gambling ads present on almost half of illegal Olympic Games streams

Gambling adverts promoting black market brands appeared on 46% of all illegal streams showing coverage of this summer’s Olympic Games, more than any other industry, according to new data released by technical intelligence platform Yield Sec.
Published today (21 August), the report outlines the scale of illegal streaming of events at the Paris Olympic Games. This year’s Games ran from 26 July to 11 August.

Yield Sec estimates there were 266.7m illegal stream views of 90 seconds or more during the Olympics.

“Illegal streaming is not about getting something for nothing – it’s about the serious risks users unknowingly expose themselves to,” Yield Sec said.

“Users believe that they get premium entertainment content for ‘free’ but in fact settle their ‘bill’ through the unknowing provision of their data, devices and device processing power to illegal streamers and the often criminal groups that back them.”

Users do not get something for nothing – they are the product, Yield Sec added.
..

July 23, 2024

EveryMatrix enjoys “best ever period of sustained growth” as Q2 hits new heights

EveryMatrix reported record quarterly revenue of €42.4m (£35.7m/$46.1m) in Q2 following year-on-year growth across all products, while the supplier also saw EBITDA reach an all-time high.
Net revenue was 56.5% higher than the €27.1m posted by EveryMatrix in Q2 last year. It is also ahead of the previous quarterly record – €39m for Q1 this year – by 14.3%.

This figure does not include the impact of recent M&A activity. When the revenue total is adjusted to account for acquisitions, it reaches €82m, some 45% higher year-on-year compared to 56.5% net revenue growth, showing strong growth in the underlying business.

Group EBITDA for Q2 hit €25.1m, up 67.3% from last year and 12.6% higher than Q1’s existing record. As was also the case with revenue, it was the third consecutive quarter of a new high for EveryMatrix, while EBITDA margin also reached 59%.

“It’s difficult to know what to say when our results just keep getting better and better,” CEO Ebbe Groes (pictured above) said. “What..

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Tag: Marketing & affiliates