Marketing & affiliates

ICO investigates Sky Bet for unlawfully processing player data

The Information Commissioner’s Office (ICO) has reprimanded Bonne Terre Limited, trading as Sky Betting and Gaming, for an outdated cookie policy that players couldn't opt out of.
The ICO found Sky Bet had used cookies to collect player data and share it with various marketing platforms before players were able to provide their consent and opt in or out of advertising cookies.

A complaint from campaign group Clean Up Gambling was submitted to the ICO, sparking an investigation into whether the Flutter business was deliberately misusing personal data to target vulnerable gamblers.

While Sky Bet was found to have processed data in a way that was “not lawful, transparent or fair”, the ICO said it found no evidence of deliberate misuse.

ICO deputy commissioner Stephen Bonner believes the case should be a lesson to gambling operators as she urged them to reconsider how they process player data.

“Our enforcement action against Sky Betting and Gaming is a warning that there will be..

August 29, 2024

Betano named new official sponsor of two major Uefa competitions

Kaizen Gaming-owned Betano has signed a three-year agreement to become the official sponsor of Uefa’s Europa League and Europa Conference League football competitions.
Kaizen’s Betano brand will sponsor the two Uefa competitions until the end of the 2026-27 season. Meanwhile, Kaizen’s Stoiximan brand will be the sponsor of the Europa League and Europa Conference League in Greece and Cyprus, the two countries in which it operates.

The move follows Betano’s sponsorship of Uefa’s Euro 2024 tournament over the summer as the competition’s first ever betting partner.

The new deal was signed in Monaco ahead of the draws for the two competitions, with the Europa League and Europa Conference League set to get under way on 25 September and 3 October respectively.

Kaizen Gaming deputy CEO Aris Dimarakis said he is excited to continue working with Uefa after the success of its Euro 2024 sponsorship.

“During Uefa Euro 2024, we formed an impeccable partnership with Uefa, elevating the experience..

August 23, 2024

Ladbrokes becomes official betting partner of Liverpool in UK&I

Entain-owned Ladbrokes has been named the new official betting partner of Premier League club Liverpool.
The multi-year betting partnership announced today (23 August) sees Ladbrokes branding on featured LED screens at the club’s Anfield stadium, as well as at Liverpool Women’s St Helen’s Stadium.

Ladbrokes will provide “exclusive content opportunities” and a number of betting activations aiming to “reward and entertain” Liverpool fans.

Additionally, the agreement aims to support local communities with Entain’s grassroot sports investment programme. This aims to grow grassroots football in Liverpool and the surrounding area.

Notably, the partnership will adhere to the Premier League’s Code of Conduct for Gambling Related Agreements in Football. The code was introduced prior this season and focuses on ensuring partnerships between clubs and gambling companies adhere to the four principles of protection, social responsibility, reinvestment and integrity.

For Entain chief commercial o..

August 21, 2024

Yield Sec: Black market gambling ads present on almost half of illegal Olympic Games streams

Gambling adverts promoting black market brands appeared on 46% of all illegal streams showing coverage of this summer’s Olympic Games, more than any other industry, according to new data released by technical intelligence platform Yield Sec.
Published today (21 August), the report outlines the scale of illegal streaming of events at the Paris Olympic Games. This year’s Games ran from 26 July to 11 August.

Yield Sec estimates there were 266.7m illegal stream views of 90 seconds or more during the Olympics.

“Illegal streaming is not about getting something for nothing – it’s about the serious risks users unknowingly expose themselves to,” Yield Sec said.

“Users believe that they get premium entertainment content for ‘free’ but in fact settle their ‘bill’ through the unknowing provision of their data, devices and device processing power to illegal streamers and the often criminal groups that back them.”

Users do not get something for nothing – they are the product, Yield Sec added.
..

July 23, 2024

EveryMatrix enjoys “best ever period of sustained growth” as Q2 hits new heights

EveryMatrix reported record quarterly revenue of €42.4m (£35.7m/$46.1m) in Q2 following year-on-year growth across all products, while the supplier also saw EBITDA reach an all-time high.
Net revenue was 56.5% higher than the €27.1m posted by EveryMatrix in Q2 last year. It is also ahead of the previous quarterly record – €39m for Q1 this year – by 14.3%.

This figure does not include the impact of recent M&A activity. When the revenue total is adjusted to account for acquisitions, it reaches €82m, some 45% higher year-on-year compared to 56.5% net revenue growth, showing strong growth in the underlying business.

Group EBITDA for Q2 hit €25.1m, up 67.3% from last year and 12.6% higher than Q1’s existing record. As was also the case with revenue, it was the third consecutive quarter of a new high for EveryMatrix, while EBITDA margin also reached 59%.

“It’s difficult to know what to say when our results just keep getting better and better,” CEO Ebbe Groes (pictured above) said. “What..

June 28, 2024

BetMGM enhances Newcastle United partnership as UK betting push continues

BetMGM has announced an enhancement to its existing partnership with Premier League side Newcastle United, becoming an official betting partner of the club.

Newcastle and BetMGM initially entered into a partnership in September 2023 as the operator sought to boost the marketing push for its UK launch.

In its role as a new official betting partner, BetMGM’s brand will feature on screens across Newcastle’s home ground of St James’ Park. BetMGM will also look to offer activations to fans, such as giveaways and unique experiences.

Sam Behar, UK director of BetMGM, said he believes the partnership with Newcastle aligns with the operator’s own values.

“Our BetMGM partnership with Newcastle United has been a success and we are delighted to continue building on this fruitful collaboration,” Behar said. “I can’t wait to get this season started and see Newcastle United continue on their journey.”

Newcastle’s chief commercial officer Peter Silverstone added: “We have helped BetMGM to drive b..

June 13, 2024

Crystal Palace and Wolves score Net88 and DEBET as shirt sponsors

Crystal Palace and Wolverhampton Wanderers have become the latest English Premier League football clubs to enter into shirt sponsorship deals with gambling operators.

Crystal Palace will feature Asian operator Net88 on the front of its shirt for the 2024-25 Premier League season. Premier League rival Wolves will be working with Southeast Asian gambling brand DEBET as sponsor for the next two seasons.

The Net88 deal, Palace said, represents a record deal for the club. Net88 now becomes a principal club partner, with its logo also set to feature on training wear, on the official club website and around the team’s Selhurst Park stadium.

“We’re pleased to announce this principal partnership ahead of the upcoming Premier League campaign as we build upon the excellent form of the men’s team at the end of last season,” Palace chief commercial officer Barry Webber said.

“Net88 is a global online gaming platform for sports and gaming fans alike and we’re looking forward to working with them..

June 10, 2024

Weekend Report: Rhode Island credit limit potentially on the rise

Welcome to the Weekend Report, where iGB updates you with the stories you may have missed over the last few days.

Rhode Island credit limit potentially doubling

On Thursday (6 June), the Rhode Island senate voted to increase the outstanding credit per player to $100,000 (£78,697/€92,973). The house is now expected to review the bill this week.

The amended bill passed with a vote of 28-5 to raise the limit from the previous $50,000 which had been in place since 2014.

Igaming launched in Rhode Island in March. Bally’s Corporation essentially has a monopoly on igaming in Rhode Island following state legislators’ 2021 approval of a 20-year contract for Bally’s and supplier IGT.

The bill was introduced by Senator Frank Ciccone III and Senate President Dominick Ruggerio. The bill’s text states that the aim of the rising credits is to “increase Rhode Island’s competitiveness in the gaming industry”.

However, the bill is also facing opposition. As reported by the Rhode Island Current, Se..

May 3, 2024

US TV sports betting ads down by a third from 2021

A Nielsen study on sports betting advertising commissioned by the American Gaming Association (AGA) has found that the volume of TV sports betting ads has declined by 33.3% since 2021.

The study looked at sports betting advertising trends from 2013 to 2023. The AGA noted that TV represents the largest category for sport betting advertisers.

Explaining the decrease in sports betting ad volume, the report posited that a change in localised marketing – as more states legalise sports betting – may be the culprit.

“Advertising by legal sportsbooks plays an important role in informing consumers about legitimate betting operators and in migrating those consumers to safe betting options,” said the AGA. “As sports betting has expanded into new states, legal operators often launch advertising campaigns to raise awareness of legal sportsbooks and capture market share. Over time, those markets mature and the level of advertising declines.”

Sports betting TV advertising units also declined 11% ..

March 25, 2024

Australia rugby league clubs continue blocking of sports betting adverts

Two Australian National Rugby League (NRL) clubs – South Sydney Rabbitohs and Canterbury-Bankstown Bulldogs – have agreed to block all sports betting sponsorship for a further three years.

The Rabbitohs and Bulldogs, both based in New South Wales (NSW), will not display betting ads during home NRL games. They will also continue to educate players, staff and fans about gambling risks.

This is in line with the NSW government’s Reclaim the Game initiative. Launched in 2020, the campaign stretches across several sports and encourages teams not to enter marketing deals with gambling businesses.

The Rabbitohs and Bulldogs have supported the programme for the past two years, displaying Reclaim the Game branding at all home games.

According to the NSW government, since forming the two partnerships, members and fans have shown a marked increase in awareness of GambleAware responsible gambling services. It said around one in three Rabbitohs and Bulldogs supporters are aware of the GambleAwar..

March 7, 2024

ICE and iGB Affiliate reveal record attendance figures in 2024

Clarion Gaming has announced that both its ICE 2024 and iGB Affiliate 2024 last month set new records for attendance, with the events drawing visitors from 164 countries around the world.

ICE took place at the ExCeL London from 6-8 February and iGB Affiliate 6-9 February at the same venue. Together, the 2024 events drew a record 52,345 unique attendees in total.

Unique attendance at ICE reached an all-time high of 45,050, up 12% from the previous year. Meanwhile, iGB Affiliate attracted 7,295 unique visitors, representing a new record and a 27% increase on 2023’s total.

Visitation figures, which measure the number of person days attendees spent at the ExCeL, topped 100,000 for the first time in the exhibition’s history.

The events recorded visitors from 164 nations worldwide. Excluding host country the UK, Malta had the most visitors at 3,364. The US followed on 1,913 and Bulgaria with 1,659.

“February’s historic editions of ICE and iGB Affiliate were what I would describe as ‘I w..

February 12, 2024

Barstool scores sports betting partnership with DraftKings

Barstool Sports has announced details of a new a multi-year sports betting partnership with DraftKings.

Under the agreement, DraftKings is now the official sports betting partner of Barstool. David Portnoy, the founder of Barstool, confirmed the news in a blog post shortly after Super Bowl LVIII ended last night (11 February).

The deal marks the second time that the two parties will be working together. DraftKings and Barstool were previously partnered on a marketing collaboration 10 years ago.

“I’m proud to announce Barstool has signed a multi-year monster deal with DraftKings,” Portnoy said. “We’re back to our roots. DraftKings is once again the exclusive sports betting partner of Barstool Sports. The more things change the more they stay the same.”

DraftKings is yet to comment on the announcement.

Barstool back with Portnoy

The deal comes just a few months after Portnoy took back the Barstool brand from Penn Entertainment. Penn purchased the brand in 2020 and was running spo..

September 2024
Mon	Tue	Wed	Thu	Fri	Sat	Sun
						1
2	3	4	5	6	7	8
9	10	11	12	13	14	15
16	17	18	19	20	21	22
23	24	25	26	27	28	29
30

Tag: Marketing & affiliates