EasyGroup, the conglomerate that counts budget airline EasyJet among its businesses, has announced the launch of new online sports betting brand EasyBet.
Developed in partnership with betting exchange Matchbook, the EasyBet.net website is now live and taking bets on a range of sports. Customers have access to various markets and bet types across a betting exchange model.
EasyBet.net is accessible in the UK but it is not clear where exactly the brand will be active. It is licenced by both the Great Britain Gambling Commission and Alderney Gambling Control Commission.
The launch comes after EasyGroup historically pursued several brand infringement cases around the ‘Easy’ brand. This includes taking action over websites EasyBet.com and South Africa-facing EasyBet.co.za.
By launching its official brand, EasyGroup said this will assure customers it is a legitimate member of the ‘Easy’ family.
This venture marks the first time an ‘Easy’ brand has entered the sports betting industry. Ho..