MGM – Bookielink

August 15, 2024

MGM enters joint venture with Grupo Globo to launch BetMGM in Brazil

MGM has established a joint venture with media giant Grupo Globo to enter the licensed betting market in Brazil. The offering will use BetMGM’s branding and LeoVegas’ betting and gaming technology.
The venture will leverage Grupo Globo’s consumer network of approximately 70 million daily users across tv, digital, radio and print media. It is the largest media group in Latin America.

Once its licence is approved, the JV will launch in 2025 with its headquarters in Sao Paulo.

In a statement, BetMGM said the venture would maintain exclusive rights to all of MGM Resorts’ iconic brands and will count on the customer bases of both companies to establish a widely known betting offering.

MGM CEO Bill Hornbuckle said the JV was a key milestone in the operator’s growth strategy.

“Brazil is one of the most exciting and vibrant emerging gaming markets in the world, and no one has more exposure and expertise in this market than Grupo Globo.

“This historic alliance allows us to quickly enter t..

July 30, 2024

Insider who tried to wager $100,000 on Alabama baseball sentenced

The Indiana businessman who attempted to wager $100,000 on an Alabama-LSU college baseball game last year was sentenced on Monday (28 July) to eight months in prison and three and a half years of supervised probation.
Bert Neff, who received a text from former Alabama baseball coach Brad Bohanan saying that Alabama had pulled its starting pitcher, walked into an MGM casino in Ohio on 28 April 2023 and attempted to place a $100,000 bet based on the information.

MGM employees refused the bet, but allowed Neff to lay down $15,000 on LSU to win. The attempt to wager $100,000 and the ensuing $15,000 bet were considered suspicious by MGM employees. The bets were quickly flagged and, within days, markets on LSU-Alabama baseball were suspended. Within a week, Bohanan was fired.

Bohanan has not been charged. But the NCAA sanctioned him for 15 years.

Neff, whose son played baseball at Cincinnati when the bet was placed, wasn’t charged for wagering with inside information. Federal authorit..

September 8, 2023

LeoVegas breaks ground with BetMGM UK

The news that BetMGM would be launching in the UK gave its gambling market a much-needed shake. But it was the fact that LeoVegas, not Entain, would be MGM’s launch partner that really set the conversation alight. Gustaf Hagman, CEO of LeoVegas, believes his company is more than ready to take on the challenge.

To say the journey to the launch of BetMGM UK has been complex would be an understatement.

To the uninitiated, an established US-facing brand – a joint venture of two industry giants – has managed to implant itself into the UK market.

But peeling back the layers reveals a different story. BetMGM’s US offering is a joint venture shared between MGM and Entain. But the launch of BetMGM UK doesn’t include Entain at all.

Instead LeoVegas, which was acquired by MGM Resorts last year for $604m, will power BetMGM’s new UK platform. This means that BetMGM UK will be competing directly against Entain’s UK brands, which include the likes of Ladbrokes, Coral and Gala.

Despite the enormi..

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Tag: MGM

MGM enters joint venture with Grupo Globo to launch BetMGM in Brazil

Insider who tried to wager $100,000 on Alabama baseball sentenced

LeoVegas breaks ground with BetMGM UK