LeoVegas has launched its BetMGM brand in Sweden, marking its third market launch outside North America.
BetMGM joins sister brands LeoVegas, GoGoCasino and the sports betting brand nya expekt in LeoVegas’ home market of Sweden.
The brand was initially developed for the US market via a joint venture between MGM Resorts and Entain. MGM snapped up LeoVegas in a $604 million deal in 2022 and subsequently bought Tipico’s US betting platform in June to support its entry into Brazil and bring LeoVegas’ sports betting tech in house.
LeoVegas CEO and founder Gustaf Hagman told iGB in September 2023 that MGM’s intention was to grow internationally in the digital space, with LeoVegas as the powerhouse.
Setting BetMGM live in the UK was its first point of call in September last year. This was followed by the Netherlands in April as the operator sought to replicate its initial success in the UK market elsewhere in Europe.
What BetMGM products are available in Sweden?
The same offering w..
