Penn Entertainment launched ESPN Bet in its biggest market yet on Friday (27 September) when it went live in New York state. The platform is now available in 19 US jurisdictions.
The platform, a partnership between the casino company and ESPN, went live in 17 US jurisdictions in November 2023. Prior to Friday’s New York launch, Pennsylvania was the biggest state in which the platform was live.
The New York launch was later than Penn executives had pointed to, as CEO Jay Snowden said he was hoping for a late August launch during the company’s second-quarter earnings call in early August. But the New York State Gaming Commission (NYSGC) didn’t have a meeting at which to approve the application until 23 September.
Penn was able to get into New York because WynnBet left earlier this year. The state has a cap of nine platforms, and all licences were accounted for at the beginning of the year. But Wynn Resorts has been unwinding its digital betting business and exited New York over the ..