BetMGM has announced an enhancement to its existing partnership with Premier League side Newcastle United, becoming an official betting partner of the club.
Newcastle and BetMGM initially entered into a partnership in September 2023 as the operator sought to boost the marketing push for its UK launch.
In its role as a new official betting partner, BetMGM’s brand will feature on screens across Newcastle’s home ground of St James’ Park. BetMGM will also look to offer activations to fans, such as giveaways and unique experiences.
Sam Behar, UK director of BetMGM, said he believes the partnership with Newcastle aligns with the operator’s own values.
“Our BetMGM partnership with Newcastle United has been a success and we are delighted to continue building on this fruitful collaboration,” Behar said. “I can’t wait to get this season started and see Newcastle United continue on their journey.”
Newcastle’s chief commercial officer Peter Silverstone added: “We have helped BetMGM to drive b..