Bet365 has launched its online sportsbook in Virginia through a partnership with National Football League franchise the Washington Commanders.
The sportsbook went live yesterday (31 January) and offers players in the state a range of sports betting options across a host of events and competition.
The multi-year deal with the Commanders, based in neighbouring Maryland, establishes Bet365 as the team’s official sports betting partner.
Read the full story on iGB North America
Betfred USA Sports has signed a multi-year partnership with National Hockey League (NHL) team the Las Vegas Golden Knights.
A subsidiary of UK based Betfred Group, Las Vegas-based Betfred USA Sports began its operations in 2019. The company has expanded its reach across the US, most recently launching products in Maryland and Arizona.
As part of the new deal, Betfred is now an official sports betting partner of the team.
“We’re proud to be partnering with Betfred as they make their arrival here in Las Vegas,” said Golden Knights president Kerry Bubolz. “Betfred’s US business is Vegas born just like we are, and we’re excited to help them launch their brand in Nevada.”
The partnership will include interactive contests for fans during intermission at select home games and signage at T-Mobile Arena.
Additionally, Betfred branding will be incorporated into the NHL’s new digitally enhanced dasherboard (DED) broadcast signage and will feature on the Knight’s official digital channels, ..
H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.
H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state-reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.
FanDuel’s dominant position
FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.
While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..
The Massachusetts Gaming Commission (MGC) has launched a new voluntary self-exclusion (VSE) scheme for sports betting ahead of the launch of the state’s legal wagering market.
Massachusetts is due to open its regulated sports betting market today (31 January), with the self-exclusion initiative allowing people to opt out of betting with licensed online and land-based operators in the state.
Consumers wishing to register for the scheme can do so via GameSense either over the phone, online or at land-based GameSense centers within Massachusetts.
Read the full story on iGB North America
H2 Gambling Capital provides an overview of the state of the US sportsbook market today, with a sport-by-sport analysis, new insights on bet types and the role of free bets.
Sports betting is now legal in some form in 33 states, and $85bn of legal wagers have been made with licensed US sportsbooks in the past 12 months.
Jump to:
Sports betting gross win per adult
Free bets
By sport analysis
Bet type analysis
Despite a handful of states only allowing retail sports betting, over 90% of handle is generated through online / mobile sports betting.
In terms of gross win / customer losses, US-licensed sportsbooks have generated over $6.3bn in gross win (handle less prizes paid out) over the past 12 months, with just under 90% of this generated through online / mobile channels.
However, we note that gross win figures include free bets, so the actual net win (the actual customer losses) is much lower than this.
The hold margin can vary substantially on a month-by-month basis, due to s..
May marks the fifth anniversary of PASPA's repeal, and US sports betting proliferating at pace. iGB's principal data partner H2 Gambling Capital analyses the current state of the market, and the forces that will drive continued growth.
Over the week starting 30 January, iGB will release H2 Gambling Capital’s latest in-depth analysis of the US sports betting market. Read part one here.
H2 Gambling Capital have assessed the major trends and developments of the past year of US sports betting which has seen over $85bn legal bets made across 33 states – 90% of which has taken place online.
The gross win generated over the same period totals over $6.3bn but H2 estimates that free-bets make up around 39% of this, indicating that net win came in at $3.8bn.
Commercially regulated sports betting is now available to 43% of the US adult population across 26 states which have a combined GDP of over $10tn. With this considered, H2 estimates that the average gross win per adult over th..
Industry executive James Arnold has been appointed chief executive of iconic British betting business The Football Pools.
Arnold began his new role earlier this month, at the start of the business’ centenary year.
He joins from Noel Hayden’s LiveScore Group, which runs the Virgin Bet and LiveScore Bet sports betting brands, where he spent three years first as chief operating officer, then chief commercial officer.
Earlier in his career, Arnold worked for the likes of Betway, Boylesports and SportingBet, holding a number of marketing and executive roles during his tenure with each operator.
He replaces Derek Lloyd, who had served as CEO of The Football Pools since July 2017.
Arnold said he was “delighted” to take charge of an iconic british brand
“I’m delighted to be joining such an iconic British brand at a time of significant change and development,” Arnold said.
“A lot of good work has already been done to reposition the company for growth and I look forward to working w..
Malta-headquartered sportsbook supplier Altenar has expanded into the Belgian market after securing a new partnership with Starcasino.
Belgian operator Starcasino integrated the full Altenar sportsbook solution at the end of last year and is now offering customers in the country a range of pre-match and live betting.
Other tools include full promotional suite and customer support across risk management, limits and communication, while Altenar will also act as Starcasino’s technology partner.
“Our sportsbook solution is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Starcasino,” Altenar sales manager Alejandro Cazorla said.
“We want to empower our partners, helping them to achieve their goals, launching new markets and the adaptable nature of our solutions allow us to do just that.”
Starcasino board member Stefaan Maene added: “When setting out our plan for launch in Belgium, we hoped to have a partner that not only allows us to o..
Gross receipts from online sports betting and internet casino games in Michigan amounted to $1.98bn in 2022, a 41.4% year-on-year increase.
The yearly total, comprising gross receipts from both commercial and tribal operators in the state, was comfortably ahead of the $1.40bn figure posted during the first full year of legal online gambling in Michigan in 2021.
Of this total, $1.58bn came from online casino gaming, while internet sports wagering was responsible for $399.6m in gross receipts.
Read the full story on iGB North America
The New Hampshire Lottery reported a year-on-year increase in both sports wagering gross gaming revenue (GGR) and handle for December.
Players in the state spent $90.9m betting on sports in the month, up 5.2% from December of 2021 but a 2.4% drop from $93.1m in November of 2022.
Of this total, $65.9m was spent wagering on the DraftKings mobile sportsbook, while some $25.0m was bet at the operator’s three retail sportsbooks in New Hampshire.
Read the full story on iGB North America
Genius Sports has entered into a partnership with Canadian sports channel The Sports Network (TSN), wherein Genius will supply TSN’s streaming platform TSN+ with its proprietary data feed for NFL games.
Under the terms of the agreement, Genius will deliver its real-time overlays to TSN+ which will include graphics and visualisations as well as its Next Gen Stats (NGS) data.
Since April 2021, the sports data business has been the official data partner of the league – an agreement which was expanded to include streaming options for US operators in November 2022.
Read the full story on IGB North America
IMG Arena has partnered with Norway’s top two football divisions, Eliteserien and OBOS-Ligaen, to secure their global betting streaming rights.
Both divisions feature 16 teams with matches played between April and November and fixtures generally on Sunday nights.
The long-term partnership will incorporate 485 matches across the two leagues and will help to build IMG’s global football portfolio.
“This deal with Norwegian football bolsters IMG Arena’s football offering with another first-class property that will help sports betting operators increase their engagement with players throughout the year, while also enabling new touch points during the week” said Mark Wrigley, senior director of rights at IMG Arena.
Knut Kristvang, CEO of Fotball Media added: “We are delighted to have secured this agreement with IMG Arena.
“It is a long-term partnership that allows us to strategically grow the profile of Eliteserien and OBOS-Ligaen and engage new audiences around the world.”
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