As Penn Entertainment and ESPN Bet prepare to launch in New York, Penn got approval on Thursday (26 September) to rebrand its Massachusetts brick-and-mortar sportsbook. The company has rebranded and opened two others in the last two weeks.
Late last week, ESPN Bet openeda retail sportsbook at L’Auberge Casino Resort in Louisiana and it opened a venue at the Margaritaville Resort Casino on 14 September. For its Massachusetts location, at Plainridge Park, Penn was doing its due diligence by asking the Massachusetts Gaming Commission (MGC) to sign off on the change. Commission staff said it saw no “substantive issues” with the rebrand and the Massachusetts regulator gave Penn its blessing. No date was announced for the rebranding.
ESPN Bet went live digitally in 17 US jurisdictions, including Massachusetts, last November. On Monday (23 September) the company got approval from the New York State Gaming Commission to launch in that state. On Monday a Penn executive pointed to a go-live a..