Steve Rogers, the former, long-time chief commercial officer of Inspired Entertainment, has launched Playbook Fusion, a new B2B games studio aiming to deliver a new genre of betting products.
Playbook Fusion will seek to combine gambling and video games to develop a new genre of sports-themed betting products. This content will be made available to operators in markets around the world.
Each title, Playbook Fusion says, will offer a deeper and more persistent experience than the games currently available. This, it adds, will require players to use skills and optimise their strategy to impact the outcome of each game.
“Recognising how players of video games enjoy the feeling of ownership and pitting their skills against other players in the global community, Playbook Fusion takes that same desire for connection and community into the sphere of gambling,” Playbook Fusion said.
Playbook Fusion targets immersive experiences
Rogers worked with Santiago Jaramillo to develop and launch..