Product & technology – Page 5

May 2, 2023

Bally’s to outsource tech stack

Land-based and online gaming operator Bally’s Corporation has announced sports betting supplier Kambi and PAM platform solution provider White Hat Gaming will power its sports betting services.

The deal, which consists of both online and land-based offerings, will see the providers supply the technological capabilities for sports betting to the business, as well as support the relaunch of Bally’s online sports betting platform Bally Bet.

The operator said that it expects Bally Bet to roll out across seven states and at four retail gaming locations by the end of 2023. The company further hinted that this may represent only the first stage of a global expansion.

Variable cost structure model

Through these partnerships, Bally’s said it wants to leverage Kambi and White Hat’s “proven” technology integration, licensing across regulated jurisdictions end-to-end, as well as the companies’ track record of executing “quick launches”.

The business said that another factor in why it has chos..

April 14, 2023

Bet365 to debut ultra-low latency streaming service

Bet365 is set to launch iGameMedia and THEO Technologies’ optimised sports streaming service next month.

Sports broadcaster iGameMedia and THEO – which has developed High Efficiency Streaming Protocol (HESP) – will deliver ultra-low latency sports streaming to the sportsbook market as standard, phasing out HTTP Live Streaming (HLS). The two have combined with rights agency partner Infront Bettor and will deliver the service through the iGame One Platform from May 2023.

The platform is a single API that is integrated with all leading sports rights holders which maps multiple vendor event IDs into one singular ID in One integration. The service will be delivered with a fixed latency of two seconds from source – compared to the 7-8 seconds that is standard from HLS – aligning the data and the video for an enhanced user experience.

A Bet365 spokesperson said: “We’re thrilled that in collaboration with our partners at iGameMedia, we can continue to provide the best in-play customer exper..

April 11, 2023

Sportradar extends with college sport’s Big Ten Network

Sportradar has renewed its partnership with Big Ten Network to power its OTT platform B1G+ until the end of the 2024-25 college athletics season.

The two-season extension will see Sportradar collaborate with Big Ten Network to enhance the user experience for fans of one of the premier collegiate conferences in the US through additional front-end experiences that also include the integration and visualisation of sports data.

Additionally, Sportradar is continuing to provide Big Ten Network its technology and data-driven OTT solutions to manage the B1G+’s OTT backend and frontend – including web, mobile and connected TV apps – UX/UI design, as well as third-party integration.

Big Ten Network originally selected Sportradar to support the relaunch of B1G+ in summer 2021, delivering live streams of Big Ten Olympic sports, video-on-demand of basketball and football games and school-specific channels allowing fans to focus on content from their favourite team, for one of the premier colleg..

April 11, 2023

IGT extends betting partnership with Rhode Island Lottery

International Game Technology (IGT) will continue to provide its sports betting technology to Rhode Island Lottery for a further three years.

IGT PlaySports, along with its commercial partner William Hill US, powers state-wide mobile sports betting via the Sportsbook Rhode Island app and sportsbook locations at Bally’s Twin River Lincoln Casino Resort and Bally’s Tiverton Casino & Hotel.

Mark Furcolo, Rhode Island Lottery director, said: “As one of the first US lotteries to launch sports betting, Rhode Island Lottery is very pleased with the successful programme we have built over the last five years, backed by IGT’s world-class technology and William Hill’s operator experience.”

To read the full article, visit iGB North America

April 6, 2023

Kambi agrees deal extension with BetPlay operator

Sports betting supplier Kambi Group announced an extension of its sportsbook deal with Colombian BetPlay operator Corredor Empresarial SA.

The deal is the second renewal of the initial agreement that the two parties first signed in 2017, since which BetPlay has become the Colombian market leader.

The provider said that the Latin American has become a “key market” for the supplier, with BetPlay utilising a number of Kambi’s technology and services, including its Bet Builder product.

“We are pleased to agree a long-term extension to our successful partnership with Corredor Empresarial, providing its customers with next generation betting entertainment,” said Kambi CEO and co-founder Kristian Nylén.

“The Latin American market continues to hold great promise for Kambi and we look forward to aiding Corredor Empresarial as it expands across the region with Kambi’s cutting-edge complete sportsbook.”

As part of the renewal contract, the provider will continue to power BetPlay’s sportsbook..

March 27, 2023

BetDex Exchange adds cricket markets to platform

BetDex has announced that its BetDex Exchange platform is set to add cricket markets to its offerings.

The BetDex Exchange already offers soccer, football and basketball betting on its blockchain-based platform.

The addition of the Indian Premier League (IPL) will correspond with the beginning of the 2023 cricket season.

The IPL is the men’s Twenty20 cricket league in India. A total of 10 teams participate across seven cities.

“The addition of IPL on the BetDex Exchange is an exciting milestone and a celebration of the ongoing expansion of our betting markets,” said Varun Sudhakar, CEO and co-founder of BetDex. “Adding the IPL has been a key goal of the team as we continue to add more sports markets across the globe for our community.”

Nigel Eccles, founder of FanDuel, first launched BetDex in October 2021.

Just over one year later, in November 2022, BetDex Exchange became licensed and regulated by the Isle of Man Gambling Supervisory Commission. This made it the first regulated..

March 22, 2023

GiG banks on the power of two

Richard Brown’s tenure as Gaming Innovation Group (GiG) chief executive began with a major change of direction, with the sale of its B2C assets to Betsson. Almost four years on, and with business booming for the B2B supplier, he’s poised to make another huge call with plans to split the business into media and platform suppliers.

When he was confirmed as permanent CEO of Gaming Innovation Group (GiG) in November 2019, Richard Brown pledged a focus “on delivery, execution and optimisation, putting us on a path for great focus and renewed growth”.

The business reported revenue of €43.0m for 2019, at a time it encompassed B2C operations, a platform business and affiliate marketing operations under the GiG Media banner. Brown then divested the B2C operations to Betsson early in 2020.

This, he has explained previously, created a focused business, with staff putting all efforts into the B2B platform and media operations.

In 2022, Brown’s third full year as GiG CEO, revenue hit €90.1m,..

March 21, 2023

Are US sportsbooks ready for the age of the influencer?

The US sports betting market has erupted since the 2018 repeal of PASPA, but high marketing spend means it is not yet sustainable. However Troy Paul, founder and CEO of SGG Media, has a way to reduce costs and ramp up retention, as he tells Lillian Walker.

Troy Paul founded influencer marketing specialist SGG Media with his father after graduating from university during the Covid-19 pandemic. The sports betting industry had long appealed to him, leading him to dive in.

“I knew that once PASPA had been repealed, there was a huge industry being created – I wanted to be a part of it,” he explains.

Troy paul, ceo and co-founder

The idea for SGG Media came to life after Troy noticed sports betting marketing was dominated by cost-heavy traditional media forms, such as television and billboard advertising, that offer little way to track results.

He realised social media could provide a less costly alternative to traditional advertising and saw a bright future for influencer marketing.
..

March 13, 2023

Fredrik Elmqvist: Other side of the coin

Slots veteran Fredrik Elmqvist is turning his luck to the mad bad world of sports betting – but will it work?

Elmqvist is well-deserving of his reputation as the king of slots.

However, more than 10 years on from his epoch-making launch of Yggdrasil, the Stockholm native is turning his luck to the decidedly different proposition of sports betting in his latest project ParlayBay, which seeks to make its name as the new champions of micro betting.

The Swedish entrepreneur certainly has a nose for where the action is, describing it a “pretty interesting” time to be setting out on a venture such as this.

Elmqvist describes a US sports betting landscape that is shifting into a new, subtler gear following the marketing wars that characterised the earlier days of the PASPA repeal.

“For a few years there’s been a shift into sports betting and you see, in the United States rollout, both the need for new products and to keep the marketing costs down, as well as still [the need to] get new..

March 8, 2023

US sports betting in 2023: Where do we go from here?

H2 Gambling Capital's in-depth analysis of the current state of the US sports betting market, and its future growth trajectory, is now available as a report.

H2 Gambling Capital: US sports betting exceeding expectations

The fifth anniversary of the Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA), paving the way for legal betting in the US, is fast approaching.

Over this time there has been a wholesale reshaping of the US gaming sector, with mobile betting racing across multiple states, and a pandemic arguably accelerating rather than slowing its spread.

What next for the market?

It’s against this backdrop that H2 Gambling Capital, in partnership with iGB, is looking at what’s next. As the pace of new state launches slows, where is growth coming from?

Report author Ed Birkin, H2 Gambling Capital

For a sector in which a small cohort of brands tend to occupy podium positions in each state, there is there is perhaps more scope for upheav..

February 27, 2023

First ilottery and online sports betting solution launched in Brazil

NeoGames and Intralot do Brasil have announced the launch of LotoMinas, the first regulated ilottery and online sports betting solution for Brazilian state Minas Gerais' official lottery, Loteria Mineira.

The multiyear turnkey agreement, which was first announced in June, sees NeoGames enter the Brazilian market, in a project that will involve long-term cooperation with the state’s lottery operator.

The undertaking is NeoGames’ first large scheme led by its subsidiaries with Aspire Global and BtoBet – companies that the business acquired last year.

neogames will provide ilottery and online sports betting services to the lottery operator

NeoGames CEO Moti Malul said the organisation was “excited” to launch in the Brazilian market and to be partnering with Intralot do Brasil, which is more familiar with the local market than the Israel-based supplier.

“Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience..

February 14, 2023

IGT expands in Nevada via sports betting partnership with Betfred

International Game Technology (IGT) has announced its expansion throughout the Nevada sports betting market in a new partnership with Betfred.

Through a multi-year agreement, Betfred will be utilising IGT’s PlaySports technology to support both mobile and retail sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas.

Betfred plans to launch retail betting first and introduce its mobile fixture at a later date.

This partnership marks the first IGT-powered Betfred sportsbook in the US.

“IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports.

“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities, and to establish a competitive and engaging betting..

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Tag: Product & technology