Retail sports betting – Page 10

January 25, 2024

Data is the new oil

Simon Trim, strategic consultant at 10star explores how optimising data can improve business for sportsbooks.

Nearly 20 years ago, the mathematician Clive Humby coined the phrase “data is the new oil”. For the industry and economy, data was to become the new wealth creator in the same way that oil has enabled new technologies and products since the mid-19th century.

For the sportsbook industry, this comment was well ahead of its time. In 2006, the in-play offering that is ubiquitously driven today by real-time game state data largely didn’t exist. Most operators at the time offered little betting action after the start of an event, even on football. Some didn’t offer in-play at all.

Fast forward to 2024 and you could be forgiven for thinking that sports betting operators – and more pertinently the supply chain that feeds them – are fully utilising the data that is available to them.

Simon Trim says sports betting operators aren’t fully utilising data

The perception exists that th..

January 25, 2024

New Hampshire sports betting market declines year-on-year in December

Sports betting handle and revenue in New Hampshire both fell year-on-year in December, although player spending in the Granite State was marginally higher month-on-month.

Handle for December amounted to $78.8m (£61.7m/€72.1m). This was 13.3% lower than $90.9m in December 2022 but 0.4% ahead of $78.5m in New Hampshire in November of 2023.

Players wagered a total of $67.0m online in December and $11.7m at retail sportsbooks across the state.

In terms of gross gaming revenue, this stood at $7.7m for the month. Revenue was 7.2% down from $8.3m in the previous year and 6.1% less than $8.2m in November.

draftkings has exclusive rights to sports wagering in the state

Breaking this down, online sports betting accounted for $6.7m of all revenue in December. The remaining $972,039 came from retail wagering.

All online bets in New Hampshire are placed through DraftKings, which has exclusive rights to sports wagering in the state. DraftKings secured these rights back in November 2019.

As f..

January 24, 2024

North Carolina to launch mobile sports betting on 11 March

North Carolina will launch online sports betting on 11 March 2024, with retail wagering to follow shortly afterwards.

Today (24 January), the North Carolina State Lottery Commission approved the launch date.

Players can begin to register for accounts on 1 March 2024. They can also begin to fund their accounts from this date.

If all goes to plan, North Carolina’s online sports betting market will be up and running in time for March Madness – the National Collegiate Athletic Association’s (NCAA) yearly college basketball tournament and a crucial time for sports betting.

Speculation ramped up over North Carolina’s go-live date earlier this month, when the Commission set 26 January as the deadline for operators to submit their proposed internal controls. Those hoping to operate in North Carolina must receive approval for their internal controls.

Start of the journey for sports betting in NC

The North Carolina State Lottery Commission is currently overseeing the licensing process. Cha..

January 24, 2024

DC December: sports betting revenue up despite handle decline

Player spending on sports betting in Washington DC fell again in December but revenue was up year-on-year and month-on-month.

Handle for December in Washington DC amounted to $15.3m (£12.0m/€14.0m). This was down 18.2% from $18.7m in December 2022 and 10.5% behind $17.1m in November 2023.

In terms of gross gaming revenue (GGR), this reached $2.5m in December. GGR was up 4.2% from $2.4m in December of the previous year and 108.3% ahead of $1.2m in November.

Caesars retains the lead in DC

Looking at individual operators, Caesars remained the frontrunner in the DC market during December. The operator posted $889,481 from $5.3m in total sports bets in the month.

Gambet, run by the DC Lottery and powered by Intralot, remained second. Players wagered more with Gambet than Caesars, betting a total of $5.7m. However, after paying out $4.9m in winning, this left Gambet with smaller GGR of $837,595.

FanDuel ahead of BetMGM despite lower handle in December

Elsewhere, Flutter Entertainment-..

January 23, 2024

Louisiana sets sports betting handle and revenue records in December

Louisiana posted record sports betting handle for the third consecutive month in December, while the Pelican State also reported record monthly revenue.

Players in Louisiana wagered $377.0m (£296.2m/€346.1m) on sports during December. This surpassed November’s record of $356.6m by 5.7% and also beat December 2022 by 48.0%.

Online bets for the month amounted to $344.9m, while a further $32.1m was spent betting on sports at retail sportsbooks.

Revenue reaches record $55.8m in Louisiana

Turning to revenue, this also reached a new monthly high of $55.8m in December. This beat the existing Louisiana record of $43.3m set in October 2023 by 28.9%.

DECEMBER REVENUE BEAT OCTOBER 2023’S RECORD OF $43.4M BY 28.9%

The December figure was also 50.8% higher than $37.0m in the same month in 2022 and 187.6% ahead of $19.4m in November.

Revenue from online sports wagering in December amounted to $51.3m after promotional deductions. Retail revenue for the month reached $4.5m, again after deduct..

January 19, 2024

Mississippi sports betting market shrinks in December

Sports betting revenue and handle in Mississippi both fell year-on-year in December, while the Magnolia State also reported a month-on-month decline.

Handle amounted to $48.9m (£38.6m/€44.9m), down 34.3% from $74.4m in Mississippi in December of 2022. This was also 21.6% lower than the $62.4m spent in November 2023.

monthly spend was 21.6% lower than november 2023

As for revenue, this reached $4.9m. While this was 56.6% lower than $11.3m in December of the previous year, it was not all bad news for the state.

The December total was some 58.1% ahead of November’s $3.1m haul.

Beach betting: Mississippi coastal casinos take $31.6m in bets

In terms of where players in Mississippi in December preferred to bet, coastal casinos remain the venue of choice.

For December, coastal casinos processed $31.6m in bets and posed $2.4m in revenue. Of all wagers placed here, $14.5m were on American football and $7.7m basketball, while $4.9m was spent on parlay bets.

Elsewhere, central casinos to..

January 19, 2024

Pennsylvania gambling revenue hits record $5.70bn in 2023

Record figures from igaming and sports betting drove gambling revenue in Pennsylvania to an all-time high of $5.70bn (£3.50bn/€5.24bn) in 2023.

The 2023 figure was 9.3% higher than the existing record of $5.21bn, which was set during 2022. Combined revenue in Pennsylvania includes slot machines, table games, sports wagering, igaming, video gaming terminals (VGTs) and fantasy contests.

Physical slots continued to lead the way in terms of revenue in Pennsylvania, with revenue here rising 3.1% to $2.46bn. However, land-based table games revenue slipped 1.9% to $971.7m.

Is igaming closing the gap on land-based gambling in Pennsylvania?

Elsewhere, revenue from igaming in 2023 hit $1.74bn, beating the previous record set in 2022 by 27.7%. The Pennsylvania Gaming Control Board (PGCB) did not publish a full breakdown of revenue per game type for this market.

However, the PGCB did reveal data on individual igaming operators. As was the case in 2022, Hollywood Casino at Penn National led t..

January 17, 2024

Arizona to accept new event wagering licence applications in February

The Arizona Department of Gaming (ADG) will begin accepting new event wagering licences in February, it announced on Tuesday.

Arizona tribes will have one licence reserved. Additionally, the state will reserve no less than one for sports franchises in the state.

Applicants must submit their applications between 16 February and 4 March. A qualification determination will be announced to selected applicants later in March.

Should there be more qualified applicants than available licences, the ADG will review each application and provide written notification to those selected for allocation.

Arizona’s sports betting surge in 2023

The ADG’s announcement comes after a rise in Arizona’s sports betting handle in the back end of 2023.

arizona’s sports betting handle reached nearly $650m in october 2023

Almost $650m (£513.1m/€598.4m) was wagered on sports in October 2023, a 4.8% increase on the same month in 2022. The figure also hiked 6.2% compared to September 2023.

Only March 2022, i..

January 17, 2024

Massachusetts sets $658.7m sports betting handle record in December

Massachusetts reported a record sports betting handle for the second consecutive month in December, with players wagering a total of $658.7m (£519.3m/€605.6m).

Combined sports betting and casino revenue in Massachusetts in December amounted to $163.6m, up 14.4% from November.

Starting with sports betting, the December handle narrowly beat the existing record of $654.4m set in November. The Bay State launched legal betting in March 2023.

massachusetts launched legal betting in march 2023

Players spent $643.2m betting online during December and $15.5m at retail sportsbooks.

Revenue falls just short of Massachusetts record

Turning to taxable revenue from sports betting, this reached $60.6m in December. This was 23.9% ahead of $48.9m in November and just 0.7% behind May’s $61.0m monthly record.

Online betting accounted for $59.3m of all sports betting revenue in December, with retail’s share at $1.3m.

DraftKings the clear leader in online market

Looking at individual operators, Dr..

January 17, 2024

Tiers and turbulence in US sports betting

The US sports betting sector has grown rapidly, but Paul Girvan sees trouble on the horizon for the early leaders.

The rapid development of US sports betting has been astounding. Currently some 32 states have legalised some form of sports betting and, of this number, 28 provide either mobile or online access.

Within the 32, there are five states where tribal operators provide the only betting option. To date the markets have been characterised by a hierarchy of operators that have gained access primarily via partnerships with land-based casino operators, both tribal and commercial.

A further eight states are considering the issue and could pass legislation in the coming year. Beyond these is a disparate group of states that have been resistant to passing sports betting legislation – although some have been actively considering the issue.

Among these are three powerhouses of tribal gaming; Minnesota, Oklahoma (with its proximity to Texas) and the behemoth of California. Trouble, ho..

January 17, 2024

All-time high in New Jersey as 2023 revenue hits $5.78bn

Gambling revenue in New Jersey reached an all-time high of $5.78bn (£4.59bn/€5.32bn) in 2023, driven by record performances across igaming and sports betting.

Total revenue in 2023 was up 10.9% from $5.21bn in the previous year. The New Jersey Division of Gaming Enforcement (NJDGE) noted growth across all three core markets.

Land-based casinos remain the primary source of gambling revenue in New Jersey. These accounted for $2.85bn of all revenue, a year-on-year rise of 2.2%.

Retail slots revenue was 3.3% higher at $2.11bn but table games revenue slipped 0.7% to $736.2m. Incidentally, table games was the only subsection of the market to report lower revenue in 2023.

New Jersey igaming revenue nears $2.00bn

As for igaming, revenue here reached $1.92bn – a new record and 15.7% higher than in 2022.

Online slots revenue jumped 15.9% to $1.89bn, while peer-to-peer poker increased 5.6% to $28.9m.

Golden Nugget took top spot in the igaming market with $524.8m in revenue for the year. R..

January 15, 2024

Kansas smashes sports betting revenue record in December

Kansas set a new monthly sports wagering revenue record of $20.1m (£15.8m/€18.4m) in December, while handle fell just short of November’s all-time high.

The December revenue haul beat the existing Kansas record of $14.4m in October by 39.6%. It was also 95.2% ahead of $10.3m in December 2022 and 125.8% higher than $8.9m in November of 2023.

Online betting generated $19.2m of all revenue in December, with retail wagering bringing in the other $808,961.

kansas’ previous record was $14.4m in october 2023

As for handle, players spent a total of $259.7m during the month. This was just short of the record $260.9m bet in November but 40.4% higher year on year.

Consumers bet $249.1m online in December and a further $10.6m at retail sportsbooks across Kansas.

Boot Hill leads online in Kansas

Looking at individual operators, Boot Hill Casino and DraftKings remained out in front in the online market. Revenue from the partnership totalled $8.5m from a $103.8m handle.

Kansas Star and FanDu..

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Tag: Retail sports betting