The US sports betting calendar is the same every year and handle and revenues typically follow suit. But there are other trends to be gleaned from the cycles as well, analysts said on a webinar on Tuesday (30 July).
The session, entitled “A Year in the Life of Sports Betting”, was presented by Geoff Atkinson and Matt Roob. Atkinson is the marketing research manager for Management Science Associates and Roob is senior vice-president of financial analysis for Spectrum Gaming Capital. Throughout the presentation, the analysts used graphs and data compiled using the Spectrumetrix data service.
Atkinson began the discussion by breaking down graphs from states that report wagering figures for individual sports. The examples included Illinois, Mississippi, Nevada, South Dakota, Oregon and Montana.
Overall, the states showed similar patterns according to the US sports schedule.
Totals are lowest in the summer when baseball is the only major sport in season. Then in the fall, the start o..