Tag: social casino

Fliff CEO: Our customers “not of high value to a sports betting operator”

The social/sweepstakes sports-focused site is proving popular, but potentially polarising.
GK (who is 20 years old), resides in the Los Angeles area. On a recent Sunday, the college student clicked on an app where he maintains an account. He claims to have risked $250 on two NFL games, the same amount on a pair from Major League Baseball and smaller sums on props.

His activity is legal even though California prohibits sports betting. Of states that allow regulated betting, all but four have set the minimum age at 21.

Under current law, what GK does between classes and homework is not considered wagering.

“As a sports management major, I enjoy betting on sports but am not old enough to have accounts with official sportsbooks,” said GK, who asked that his full name not be disclosed. “Fliff is then my best option.”

Fliff company name pulled from short film
In 2019, the founders of the website Fliff, based in Philadelphia and patronised by GK latched on to the hype generated by widespr..

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