Tag: Social gaming

Fliff CEO: Our customers “not of high value to a sports betting operator”

The social/sweepstakes sports-focused site is proving popular, but potentially polarising.
GK (who is 20 years old), resides in the Los Angeles area. On a recent Sunday, the college student clicked on an app where he maintains an account. He claims to have risked $250 on two NFL games, the same amount on a pair from Major League Baseball and smaller sums on props.

His activity is legal even though California prohibits sports betting. Of states that allow regulated betting, all but four have set the minimum age at 21.

Under current law, what GK does between classes and homework is not considered wagering.

“As a sports management major, I enjoy betting on sports but am not old enough to have accounts with official sportsbooks,” said GK, who asked that his full name not be disclosed. “Fliff is then my best option.”

Fliff company name pulled from short film
In 2019, the founders of the website Fliff, based in Philadelphia and patronised by GK latched on to the hype generated by widespr..

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Following the numbers on free-to-play

There’s no shortage of businesses in the free-to-play space, but Tally’s focus on data – perhaps influenced by its top executives’ time spent outside of gambling – makes it stand out. Fresh off a $4m funding round led by Acies Investments, Daniel O'Boyle speaks to CEO Brad Vettesse and COO Rupert Huelsey about the business.

There are some tried-and-tested business models for free-to-play betting-related games to bring in money without taking any real bets.

Some products offer paid unlockables, such as features or extra credits, which players can use real money to access.

Brad vettesse

Others exist as as entertainment in itself, usually used as a way to keep players coming back to betting sites, acting more as a piece of acquisition or retention software for operators.

But perhaps not enough attention has been given to the typical business model of most free-to-use products and services these days: gathering customer data.

So, is this type of data still a mostly untapped reso..

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